As a young photographer with a distinctive style trying to break into a competitive national market, Workbook was very instrumental. Over the years, as the landscape of professional photography has evolved so dramatically, Workbook has always made sense in my marketing plans.
The guidance and opinions that I've received from my Workbook representative, Linda Levy, have been very helpful and educational, and that expertise is a big part of Workbook's success for me. It helps tremendously to be in the company of talented artists and photographers so that potential buyers know they can go to Workbook to choose from only top talent. I've been participating for over 15 years, and every year my presence in Workbook more than pays for itself as it continues to help build my brand. As an online presence, my Workbook Online portfolio drives many buyers to my own website and is a very integral part of my business. It's search features and portfolio format are very helpful to creatives looking for talent, and the tracking features available to advertisers really help me to know who's responding to what. It's good to know that as I add motion to my repertoire Workbook Online is ready and waiting for my motion pieces as well.
As a photographer in today's very competitive and fractured market, I'd like to discourage any and all from Workbook and suggest that you instead, do extremely expensive yet fragile direct mail pieces and perhaps late night local cable ads. I'll stick with Workbook.