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From the Workbook Blog

Sports Stylist Cindy Whitehead and Dusters California: Girls is NOT a 4 Letter Word

Stylist Cindy Whitehead merged her two loves, fashion and skateboarding while working on this video for skateboard company Dusters California and her new Girl is NOT a 4 Letter Word skateboard collab. The idea was to give a nod to 1970's skateboarding and rock & roll. Cindy dressed the room to reflect what a teenage girls bedroom would look like - but made sure to keep with the strong pro female message Dusters wanted to send, with female rockers as the icons on the wall not the typical males. She dressed the female skaters, who skating a backyard skate spot and pool, in 70's style tube socks, denim cutoffs and broken in Vans sneakers. The neon bikini moment in the video was created to send a strong message to the action sports industry that female athletes don't wish to be portrayed as "the girl in the neon bikini" any longer when there are so many powerful female role models out there.

Director:: Nano Nobrega
Camera: Socrates Leal
Production: Ryan Ashburn
Production Assistant: Brida Brando
Stylist: Cindy Whitehead
Hair & Make-up: Donna Gast
Skaters: Beverly Flood & Cassie Oseguera
Photography: Ian Logan & Ryan Ashburn











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