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From the Workbook Blog

Social Media for People Who Don't Like Social Media

Image by Ian Logan

Cindy Whitehead – Sports Stylist® specializes in working with athletes for sports-related advertising, catalogs, editorial shoots, and commercials, and she has succumbed to the social media phenomenon.


Social Media for People Who Don’t Like Social Media:


The world is changing and so is our industry and the way we market ourselves.

We used to just make sure our portfolios were tailored to the client who would see them, do promotional mailers on a regular basis, connect to new clients via phone (or in person – what a concept!) and hopefully have a great rep who would do the follow up. Business was really that simple. Times have changed...and rapidly.

With all the new ways to connect with clients via social media, these questions are significant:

What is the best way to connect?

Which sites are worthwhile?

What content do you post or not post?

What are the relative values in setting up personal accounts vs. business accounts?

Followers: who do you want and who don’t you want?

Do you need to design your profile page?

What type of avatar you should you use? And by the way, what is an avatar?

What are things like “share,” “re-tweet,” “comments,” and “likes,” and why may they be more important than you think?
How much time and/or money should you invest in social media? (Yes, there is a bit of money involved at some levels.)

What is the good, bad and the ugly side to it all?

What can you expect from social media?

What do clients really think about you and social media?

And now the biggest question of all, how much time is social media going to take from my day?
(Read more)
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