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From the Workbook Blog
Jason Lindsey's recent shoot for Bad Boy Off Road was, in his words, "a dream job." It not only involved multiple locations in California, Utah, Georgia, South Carolina, and Illinois, but the sort of multi-tasking skills necessary for a collaborative, hybrid shoot that netted strong branded content the client needed for multiple platforms. The New Stampede 900 4x4 was added to the line of Bad Boy vehicles after years of testing and research, and the client wanted a new branding campaign that featured the vehicle in its natural habitat,whether it be for work or play. The resulting campaign created an entirely new visual identity for the brand that put the power sports world on notice.
The campaign actually required three different shoots in order to capture the content needed for various projects. First, two days were spent in Illinois shooting farm scenes and three days in Utah shooting ranching, trail riding, and hunting. Next came three days in Georgia and South Carolina shooting the electric versions of the vehicles. The third, and last, segment was a three-day shoot in California capturing more farming and ranching and then back to Georgia for two days in the factory. The total production produced 3o sec. and 60 sec for TV spots, a brand film, four web videos, and of course, thousands of amazing still images shot during each scenario. Once the still edit was complete images were also selected for the creation of Cinemagraphs.
Even with a clearly established vision for a project as well conceived as this, the creative team understood that with stunning locations such as these there would be moments worth grabbing that were not on the shot list, and Jason managed to capture it all and then some. As Lisa Lorraine, creative director/art director told us, "Jason Lindsey was the perfect partner for this project. He understood our vision from the beginning and immersed himself in the entire process. He went above and beyond to ensure he could contribute in a way that would elevate the final product. From pre-production to shooting to directing, he pushed the limits to create imagery that was befitting of the new brand vision. On set, Jason was very enjoyable to work with. He led a talented team and collaborated in every step of the process. It was also great having him fully involved with the final video edit. He upheld a vision that truly captured the spirit and emotion of the project. It’s been an incredible experience and resulted in great success for the new Bad Boy Off Road brand." -Suzanne Semnacher