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Contact Information
  • PO Box 628065
    Middleton, WI 53562

    • 608.828.0280
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Funnel Incorporated is an information design firm that specializes in making the complex clear through the creation of infographics, icons, charts, maps and instructions.

We're more than just illustrators. We're problem solvers. Our backgrounds are in advertising, marketing, public relations AND graphic design so the work we deliver is always on brand and unique to each client. We understand the importance of a brand's color palette, voice and tone. It's a combination of right and left-brain thinking that sets us apart from other illustrators and graphic design firms.

Funnel's work is cost-effective because it can be used both internally and externally for a variety of audiences in a variety of mediums. An infographic can be used online, in collateral, in presentations, on packaging, for exhibits, in press materials and more. Elements of an infographic can be extracted as stand alone icons so an organization can very quickly start to build a common visual language (CVL) that can streamline communications and present a consistent, branded look throughout all materials.

We enjoy collaborating with agencies. Some creatives know exactly what they want, others rely on us to deliver a variety of concepts for their consideration. Art buyers return to us because we deliver projects on time and on budget.
Agency Clients: 
- Crispin Porter + Bogusky: Molson Beer | VW | Burger King | Virgin Atlantic | BMW MINI | Compass Bank
- Ogilvy PR: Snap-on Tools
- Hill Holiday: Dunkin' Donuts
- Draft FCB: Boeing | Fellowes
- Cramer Krasselt: AirTran
- DDB Dallas: Ingersoll Rand
- TBWA Chiat Day: Nissan Sentra
- Carmichael Lynch: Ginn Resorts
- Goodby Silverstein & Partners: Discover Card
- Novak Birch: Comfort Inn
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