Focus on just the listings that include an email address.
All Workbook Custom and Instant Lists include email addresses when available. However if you are
planning an integrated marketing campaign that includes not only print mailings and phone calls,
but an email component as well, then you need a mailing list that includes only individuals who
have given us permission to publish their email address. Workbook Email Lists are the solution.
Workbook Email Lists are selected in the exact same fashion as our Custom Lists; the difference
being only individuals who have given us permission to publish their email addresses will be included.
Email Lists are assembled through a process of reduction. You begin by choosing the categories
you'd like to refine, and then narrow your list by selecting specific locations, titles, hiring
habits, specialties, and billings to further customize your selection. Once all of these filters
have been applied, you'll get to see exactly who will be included in your list before you purchase,
and you can even eliminate specific individuals on a name by name basis if you choose to.
Anyone wishing to use our data for email marketing must abide by the Federal CAN-SPAM Act of 2003.
Please find more details about legal use of email marketing here:
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
A Note on Email Marketing: You need to approach your email marketing wisely. Using technology
and automation alone is not the answer. You have to remember these contacts are real people with
a job to do and that you're not the only artist or business owner with a list and dream. Don't
get caught in the inbox clutter, and don't be part of the problem. We suggest you use your lists
with wisdom and with respect for the contacts who might hire you. You need to create a program
where you gain the attention of the art buyers who are either interested in your type of work,
who see a potential match, or can point you in the right direction, plus you need to gain useful
data that will productively lead your future marketing efforts.
The Workbook is proud to recommend the email marketing services of Wiselephant to help you formulate,
implement, and analyze the results of your email marketing plan. Wiselephant works with you to create
an email marketing plan that makes sense for your ongoing career, not a quick fix for the short-term.
