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Frequently Asked Questions

The Directory

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Mailing Lists

 
 

The Directory

What makes the Workbook Directory different?

The Workbook Directory, in print and online, has set the industry standard for accuracy for more than 30 years. We understand that the more things change in our industry, the more important accurate information has become. We remain the go-to resource for the print advertising community when you need the most thorough, aggressively-edited directory of artists, buyers, and resources in North America.


Simply put, our listings are more accurate than listings provided by any other company because they have to be. No other data provider has to depend on the accuracy of their list in the way we do. We are not a list company. We are publishers of the Workbook. And every year tens of thousands of Workbooks are shipped out using the same data we publish in the Workbook Directory. The accuracy of our data has kept us industry leaders for over 30 years. Your business can depend on it too.

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How often is your information updated?

Our information is being updated year-round by an in-house team of verifiers. Through phone calls, direct mail pieces, and e-mails, we are constantly working to make sure our information is up to the rigorous standards we require to send out the Workbooks.

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How do you verify your data?

Our staff of researchers and editors make direct phone calls all year round to every buyer, artist, representative, and business listed in the Workbook Directory. In addition, we use e-mails, both personal and auto-generated, and direct mail to continue to stay in touch with the people we list throughout the year.

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Do I have to buy a subscription to use the Directory?

Anyone can search for and see complete contact information for artists, representatives, suppliers, and resources for the creative advertising community at no cost. Very basic company information for ad agencies, design studios, publishers, and corporations we list can also be accessed without a subscription.

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Why should I buy a subscription?

Subscribe to get access to detailed contact information for buyers working at ad agencies, design studios, publishers, and corporations. In addition, only subscribers can download lists and access e-mails to put to work for their own business. If you're looking to use the Workbook Directory to grow your business, subscribe.

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How long does a subscription run?

All our subscriptions are for one year's access.

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Can several people buy a single subscription and split the cost?

Subscriptions can be purchased by individuals or by artist representatives, but all subscriptions are non-transferable and can only be used by the single individual that purchased the subscription.

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Why can’t I see buyer’s names?

Only subscribers can see the names of buyers at ad agencies, design studios, publishing companies, and corporations. Non-subscribers can only see basic company information for these listings.

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Can I search for agencies by the clients they represent?

Yes. When searching for a corporation by name, the names of their related agencies will come back as part of the search results. Agencies searched for by name will include the companies they represent. Agencies can also be searched for by the type of companies on their client roster (i.e. healthcare, financial, retail, etc...)

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Can I search for a buyer if I don’t know what agency they work at?

Yes. Just type the name of the buyer into the Name or Company box on the search form. If you have a subscription you will see the complete roster of creatives working at the company. If you are a non-subscriber you will only see the general contact information for the agency.

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Can I search for artists by their specialties?

Yes. When searching for artists you can select from a menu of artist specialties to help you narrow your search.

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Can I search for magazines by their type?

Yes. When searching for magazines you can select from a menu of magazine interest groups to help you narrow your search. This menu will appear once you have selected "Magazine & Newspaper Publishers" from the Category list.

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Do you have listings for buyers in Europe or Asia?

No. We only have US and Canadian listings in the Workbook Directory.

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Mailing Lists

Do I have to subscribe to create a mailing list?

Yes. Only subscribers can turn search results into lists that can be downloaded.

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Do I have to pay to download data?

Yes. The only way to turn your search results into a downloadable file is to subscribe.

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What is the cost?

For subscription rates, please visit our subscription page.

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Do you offer a payment plan?

Yes, there are monthly payment plans available on our pricing page.

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Can I import your data into my directory?

Yes. All downloaded data is provided as an Excel spreadsheet and as a tab delimited text file. All databases for all PC and Mac computers can import one or both of these formats. All files are also formatted to print on Avery 5160 mailing labels and saved in .pdf format so you can print labels immediately without doing any data merges.

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How do I use your data to print mailing labels?

When you have downloaded data, each list will be made available in multiple formats. There will be two data formats (Excel spreadsheet and tab .txt files) and one .pdf formatted to print on Avery 5160 mailing labels. Avery 5160 labels are the industry standard 1" x 2 5/8" business address label. If you need to print mailing labels right away just grab the .pdf files and start printing labels immediately. If you need to have addresses printed on a different label, you can use either of the data files we offer and Microsoft Word or FileMaker (or any number of other programs) to create label files in a variety of other templates.

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Do you guarantee the accuracy of your lists?

The Workbook guarantees the accuracy of our list. For any mail returned to us marked by the Post Office "Not Deliverable as Addressed" within 60 days of the original list download or receipt of a data update, we will credit the cost of postage plus the cost of the contact information. This guarantee only applies to print mailings. Due to the complexities of e-mail marketing, this guarantee cannot be extended to e-mail marketing delivery failures.

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Do you list e-mail addresses in the Workbook Directory?

We attempt to obtain e-mail addresses for every individual we list. Currently we list e-mail addresses for around 75% of the artists, representatives, and companies we list, and for around 55% of the buyers we list. The Workbook receives permission to publish every e-mail address found in the Workbook Directory.

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Can I use the e-mail addresses on your site to send out my own e-mail blast?

Yes. Everyone who lists an e-mail address with us has given us permission to publish their contact information. However the permission to publish an e-mail address does not exempt any sender from obeying the law. Anyone wishing to use our data for e-mail marketing must abide by the Federal CAN-SPAM Act of 2003. The general provisions of the act are as follows:

1. It bans false or misleading header information.
2. It prohibits deceptive subject lines.
3. It requires that your e-mail give recipients an opt-out method.
4. It requires that commercial e-mail be identified as an advertisement and include the sender's valid physical postal address.

Please find more details about legal use of e-mail marketing here: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

The Workbook strongly suggests that no one base their marketing campaign solely on sending e-mails. We recommend using e-mail blasts wisely, as part of a larger marketing plan. Consider working with a professional marketing firm to find ways to integrate e-mail blasts with your marketing campaign.

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Do you offer an e-mail service?

No. We are currently recommending that our clients partner with a marketing company or eblast provider for professional e-mail marketing assistance. For those interested in managing their own e-mail blasts we can suggest third party software that can provide results and tracking data.

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Why don’t you offer an e-mail service?

E-mail marketing is very complex. If we were to offer a service that allowed our clients to put together e-mails and send out tens of thousands of unsolicited e-mails to the artists and buyers we list we would be doing our business, our clients, and the advertising community itself a great disservice. The true potential of e-mail marketing lies in the use and understanding of the data generated from your e-mail blast to narrow down a large list of potential clients into a small list of hot leads. After an e-mail is sent out, a report can be generated by a marketing firm or by e-mail marketing software that can let you know who received your e-mail, who opened it, and who clicked through to your website. These hot leads can then be isolated from the larger group and could be followed up with a phone call or sent additional materials in the mail. E-mail works best as part of a multi-faceted marketing campaign.

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