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Blog » Winter Photography
Let it Snow
By Steven Currie
Talking about production on snow-related projects seems ironic during one of the warmest winters in United States history. But our clients have needs, and it’s our job to fulfill them.
I will start with the most important aspect of working on or in snow: TIME. You must understand that working in snow takes 25-50 percent more time than working on dry land. Whether it’s transportation, lighting, catering, communication, safety, or simply walking from point A to point B, snow just takes more time. I will quickly go over some time-saving elements to consider, but you must allow for more time working in snow, or your expectations will not be met.
(Read more)
Talking about production on snow-related projects seems ironic during one of the warmest winters in United States history. But our clients have needs, and it’s our job to fulfill them.
I will start with the most important aspect of working on or in snow: TIME. You must understand that working in snow takes 25-50 percent more time than working on dry land. Whether it’s transportation, lighting, catering, communication, safety, or simply walking from point A to point B, snow just takes more time. I will quickly go over some time-saving elements to consider, but you must allow for more time working in snow, or your expectations will not be met.
(Read more)
The Mile High Photoshoot
By Brian Bailey
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesis in Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schrag and I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
(Read more)
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesis in Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schrag and I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
(Read more)
Steve Bonini turns Summer into Winter
A few months ago, during the searing heat of summer, Steve Bonini shot a running apparel campaign for Nike. The ads were scheduled for publishing during the fall and winter months. The challenge was to create a layer of frost, the dark of night, and lots of rain in order to show off Nike's rain repellent and dark reflective gear. These effects were created when there wasn’t a cloud in the sky and the temperature hovered around eighty degrees.
"We combined real time effects and post-production retouching by Alter in Chicago. Using rain towers, fake ice crystals, and a collection of ominous storm clouds that we dropped into each scene to give a dark, wintry look, we got the images to evoke the weather even before handing them over to Alter. When the project was done, we had pushed the calendar ahead by four months!"
(Read more)
