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Blog » Hunter Freeman
Spectacular Images for Worthy Causes
By Claire Semnacher
Hunter Freeman recently shot a campaign for the San Francisco Zoo to help with fund raising. Donations from independent supporters during these tough economic times are scarce, and big companies are likely more able to give sizable donations. The images are comic relief for a dire situation and help bring attention to the zoo’s need to raise money. If you would like to make a donation, please visit http://www.sfzoo.org/donate.
Teri Studios created a cookbook called Small Fries: A Kid's Cookbook with the purpose of raising awareness and funding for the Cincinnati Children’s Hospital Medical Center. The book was created by kids, for kids, to help kids! Children shared their favorite recipes and are accompanied by photos of the dishes taken by Teri Campbell. The book also informs children about healthy nutrition and provides instructions for fun activities.
Small Fries Cookbook: http://www.smallfriescookbook.com/
Dana Hursey helped create a book called Cart For A Cause for the St. Vincent Meals on Wheels program. The cookbook features thirty-five of Los Angeles’s top chefs and their most popular restaurant recipes. Beautiful food photography and delicious recipes is a win-win combination. The program was founded by Sister Alice Marie Quinn and helps feed the neediest Angelenos. All proceeds go directly to the St. Vincent Meals on Wheels program.
Hunter Freeman recently shot a campaign for the San Francisco Zoo to help with fund raising. Donations from independent supporters during these tough economic times are scarce, and big companies are likely more able to give sizable donations. The images are comic relief for a dire situation and help bring attention to the zoo’s need to raise money. If you would like to make a donation, please visit http://www.sfzoo.org/donate.
Teri Studios created a cookbook called Small Fries: A Kid's Cookbook with the purpose of raising awareness and funding for the Cincinnati Children’s Hospital Medical Center. The book was created by kids, for kids, to help kids! Children shared their favorite recipes and are accompanied by photos of the dishes taken by Teri Campbell. The book also informs children about healthy nutrition and provides instructions for fun activities.
Small Fries Cookbook: http://www.smallfriescookbook.com/
Dana Hursey helped create a book called Cart For A Cause for the St. Vincent Meals on Wheels program. The cookbook features thirty-five of Los Angeles’s top chefs and their most popular restaurant recipes. Beautiful food photography and delicious recipes is a win-win combination. The program was founded by Sister Alice Marie Quinn and helps feed the neediest Angelenos. All proceeds go directly to the St. Vincent Meals on Wheels program.
Cart for a Cause: http://www.amazon.com/Cart-Cause-Cookbook-Lexus/dp/0615477607/ref=sr_1_1?ie=UTF8&qid=1318452041&sr=8-1
Scott Lowden is involved in great organization called Help-Portrait, a group of photographers from around the world who use their expertise to give back to their local communities. Scott Lowden offered his time at the Brain Tumor Foundation For Children by photographing portraits for patients and their families during the 2011 holiday season. If you are interested in volunteering as a photographer, assistant, production assistant, host, or hair and makeup artist, please contact volunteer@apaatlanta.com.
Help Portrait: http://help-portrait.com/
Mexican Wrestlers, Beauty Queens and More: New Personal Work from Workbook Photographers
By Claire Semnacher
Personal work is important for any photographer because it keeps their
portfolios fresh, shows a level of commitment to their craft, and attracts
new clientele. Here are some of the best examples of personal work completed
by Workbook advertisers.
(Read more)
Personal work is important for any photographer because it keeps their
portfolios fresh, shows a level of commitment to their craft, and attracts
new clientele. Here are some of the best examples of personal work completed
by Workbook advertisers.
(Read more)
Playing around with QR codes- our photographers try to engage with creatives on a different level
Posted by Workbook on 05/13/2011 — Filed under: Features, Headline, Marketing Intelligence, Musing On, Photography
By Heather Elder
As I shared in a previous post, our group has evolved their mindsets to embrace the changes happening in our industry and has begun to look for new opportunities to keep their businesses evolving. We committed to moving forward with a entrepreneurial mindset and approaching each project with a new perspective.
We have new glasses on and we are ready to use them.
We recognize that it is important to evolve not only our work but how we share it as well. So, with these new glasses, we examined each of our marketing tools and tried to find unique and interesting ways to inspire creatives to engage with our work.
One tool we examined closely was the direct mail piece. We reviewed what the current ones in our group looked like without our new glasses and then examined what they looked like with the new glasses. If the ultimate goal is to excite the viewer and inspire them to view our websites, then we wanted to think of something that not many other photographers were doing; even if it was just for a mailer or two.
Many ideas were discussed and we decided that it would be fun to experiment some with the QR Code. We researched the technology and realized that it was quite easy to incorporate them into the mailers.
While the codes have been successful for many companies, we wanted to be careful and not just embrace the technology for the sake of trying it out. We didn’t want to chase a trend but find a way to make it relevant for the people who would be scanning the code. More than anything, we knew that the user had to be rewarded with something for taking the time to participate. We didn’t just want the code to send them to our site – they could do that on their own. It seemed like a lot of effort for little pay out. So, we got creative and thought of different ways to reward the viewers who took the time to engage.
Hunter Freeman’s mailer will be the first in our group to arrive on your desks. Kevin Twomey’s and Richard Schultz’s are not far behind. Each thought of an idea that was relevant to their photography brand and the image they chose to promote.
Hunter decided to play off of his wildly successful astronaut series and create an image that incorporated the QR code. His quirky sense of humor made it easy for him to think of a concept that played off the original series. When you scan the code, it takes you to a site that offers you a free print of one of the astronaut images. Seeing the amount of emails he gets daily for prints, this seemed like a relevant reward.
For those of you who don’t want to wait for the card, click here. Be honest though – please do not order a print if you didn’t actually scan the code. Let’s save them for those who played the game. (But of course, if you really must have one, let us know and we can see what we can do.)
We of course have no idea how many people will actually try out the code, but we are excited to find out. And, please do spread the word if you like what we share with you when you scan the code.
For those of you who do not have a QR code scanner – you can easily get one in the App store if you search QR Code.
Thanks for being open minded!
Heather Elder Represents
Heather Elder's Blog
Photo by Hunter Freeman
As I shared in a previous post, our group has evolved their mindsets to embrace the changes happening in our industry and has begun to look for new opportunities to keep their businesses evolving. We committed to moving forward with a entrepreneurial mindset and approaching each project with a new perspective.
We have new glasses on and we are ready to use them.
We recognize that it is important to evolve not only our work but how we share it as well. So, with these new glasses, we examined each of our marketing tools and tried to find unique and interesting ways to inspire creatives to engage with our work.
One tool we examined closely was the direct mail piece. We reviewed what the current ones in our group looked like without our new glasses and then examined what they looked like with the new glasses. If the ultimate goal is to excite the viewer and inspire them to view our websites, then we wanted to think of something that not many other photographers were doing; even if it was just for a mailer or two.
Many ideas were discussed and we decided that it would be fun to experiment some with the QR Code. We researched the technology and realized that it was quite easy to incorporate them into the mailers.
While the codes have been successful for many companies, we wanted to be careful and not just embrace the technology for the sake of trying it out. We didn’t want to chase a trend but find a way to make it relevant for the people who would be scanning the code. More than anything, we knew that the user had to be rewarded with something for taking the time to participate. We didn’t just want the code to send them to our site – they could do that on their own. It seemed like a lot of effort for little pay out. So, we got creative and thought of different ways to reward the viewers who took the time to engage.
Hunter Freeman’s mailer will be the first in our group to arrive on your desks. Kevin Twomey’s and Richard Schultz’s are not far behind. Each thought of an idea that was relevant to their photography brand and the image they chose to promote.
Hunter decided to play off of his wildly successful astronaut series and create an image that incorporated the QR code. His quirky sense of humor made it easy for him to think of a concept that played off the original series. When you scan the code, it takes you to a site that offers you a free print of one of the astronaut images. Seeing the amount of emails he gets daily for prints, this seemed like a relevant reward.
For those of you who don’t want to wait for the card, click here. Be honest though – please do not order a print if you didn’t actually scan the code. Let’s save them for those who played the game. (But of course, if you really must have one, let us know and we can see what we can do.)
We of course have no idea how many people will actually try out the code, but we are excited to find out. And, please do spread the word if you like what we share with you when you scan the code.
For those of you who do not have a QR code scanner – you can easily get one in the App store if you search QR Code.
Thanks for being open minded!
Heather Elder Represents
Heather Elder's Blog
