- sign in
- |
- Welcome
News
Galleries
Categories
- Anything Technical (1)
- Award Winners (49)
- behind the scenes (3)
- CGI (2)
- Contests - Events (44)
- Creative Carnival (6)
- Features (427)
- Galleries (5)
- Headline (422)
- Illustration (229)
- Images That Make You... (1)
- Interviews (16)
- Job Listings (2)
- lettering (2)
- Marketing Intelligence (37)
- Motion (7)
- Musing On (67)
- New Talent (4)
- Photography (262)
- Portfolios (2)
- Pro Bono (10)
- Production (11)
- This Just In... (24)
- Workbook 34 (2)
Contributors
Archives
Blogroll
- Cindy Whitehead Sports Stylist®
- Norman Maslov's Manhattman Blog
- Heather Elder Reps News
- Candace Gelman & Associates News
- MergeLeft
- Button Represents
- ETC Creative
- PopPhoto
- So Good
- Osocio
- Nick Burcher
- Adverblog
- Sheri Radel Rosenberg
- Sally Bjornsen Represents
- Anderson Hopkins News
- Randy Cole Represents
- Emissary Artists
- Hennessy Represents
- Scott Hull Associates
- PDN Pulse
- Jean Gardner & Associates
- Nadine Kalmes + Associates
- Kate & Company News
The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.
Blog » Brian bailey
The Mile High Photoshoot
By Brian Bailey
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesis in Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schrag and I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
(Read more)
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesis in Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schrag and I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
(Read more)
Brian Bailey Captures Cycling Bliss
Brian Bailey recently shot the ad campaign for VML Kansas City to promote the upcoming USA Pro Cycling Challenge (http://www.usaprocyclingchallenge.com/), which will take place in Colorado from August 22-28. The six stage race is being billed as the Tour de France of America and will be televised live on Versus and NBC.
Cadel Evans, fresh off his tour win, has just confirmed along with many of the top riders in the world. Not quite as steep as the Alps, the Rocky Mountains of Colorado are much higher and the altitude will create a much different challenge for the competitors.
The shoot took place last month on Aspen Colorado's Independence Pass. The goal was to recreate the race for billboards and print. Produced by Aspen Productions, they also handled casting which was super critical with 13 riders wheel to wheel at high speeds on several descents. Only the most experienced cyclists made the cut. Fortunately the road was closed during filming.
Brian Bailey's Workbook Portfolio
Brian Bailey for Lunchables
Brian Bailey recently completed an ad campaign for McGarry Bowen & Kraft Lunchables. The goal was to create 5 dynamic ads of kids playing inside and out, that conveyed an epic, cinematic feel. The ads were shot over a 4 day period in Colorado. The weather, casting, crew and locations were superb. Brian particularly loved the creative atmosphere and freedom set forth by Art Director Jeremy Smallwood. He commented "The Lunchables shoot with Brian was amazing. From the locations to the final shots, everything was better than I had expected."
Brian Bailey's Workbook Portfolio
