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Blog » Beaver Creek Resort
The Mile High Photoshoot
By Brian Bailey
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesis in Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schrag and I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
(Read more)
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesis in Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schrag and I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
(Read more)
