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Pete Barrett: Go Go Speed Racer

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesGalleriesHeadlinePhotography
Photographer Pete Barrett is a massive racing fan and he's particularly passionate about Drag Racing. Since the start of March and continuing through next month, Pete has been shooting at a number of professional Drag Racing events that have produced some thrilling imagery. Here's his take on the experience so far:

Like most guys, I have always liked going to the races. The only thing better than going to the races as a spectator is getting credentials to shoot them. I have had the good fortune to shoot many races over the years. From Formula One, to assignments from Dodge to shoot the Nascar races at Homestead Motor Speedway & Daytona, to projects for Bloomberg Markets shooting events where a private luxury car club rents an airstrip for the day to race a multitude of ultra high end supercars at speeds of well over 200 mph.

Of all that I have shot, nothing trumps the thrill of drag racing. The sound of the engines roaring as the cars speed down the track… The smell and sight of the smoke of the burning rubber as they do their burn-outs… It’s truly thrilling and the racers are incredibly fearless. From the supped-up street cars rocking 800 horsepower knocking out 10 second 1/4 miles, to the top fueled dragsters with up to almost 8,000 horsepower that go from 0 to over 300 mph in less than 4 seconds, many equate it to the forces you’d feel taking off in the space shuttle as it puts 5 to 6 times the G forces on you as you rocket down the race track. They are the fastest accelerating land vehicles on the planet.

I love getting out and shooting all this! As you kneel down next to the cars when they do their burnouts, you can feel the sound waves pounding you like someone beating you repeatedly really fast with large, heavy pillows. It shakes the ground under your feet and were it not for the ear muffs, would permanently damage your hearing. It’s unnerving and extremely exciting all at the same time. These are just a few images from part one of an at least a 3 part series of shoots. We have both still and video shoots planned from the Top Fuel NHRA races in Charlotte Motor Speedway in March and the IHRA Nitro drag series in April here in West Palm. Check out the results so far and stay tuned for more high powered imagery to come!

To see more of my work go to the Speed Racer section on my site or follow me on Instagram  @PeteBarrettPhoto and stay tuned for more exciting stuff in the coming months!

(Read more)

Shaina Fishman for Canon

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesHeadlinePhotography
Animal photographer Shaina Fishman captured this image for Canon's new EOS 70D model campaign. Showcasing the camera's autofocus system, Shaina presented the everyday sight of a Bulldog being chased by a savage, violent gang of tiny kittens.

Agency - Grey
Client - Canon
Producer - AJ Productions
Agent - M Represents Inc.

Gary John Norman: Silver Sea and a Bucket Load of Fun

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesHeadlinePhotography
Photographer Gary John Norman has recently completed two new projects that both showcase his passion for all things beach and ocean related in unique and varied ways. Here's what he had to say about each campaign:

Silver Sea
"Trying to recapture a previously shot successful image, but with a new demographic using a mature silver haired woman didn’t go to plan as the wind chose to change direction and stir up the calm seas. However, the result was powerful and engaging. The contrast of the woman’s red costume against the grays of the sea and sky and the strong wind in the woman’s hair make the viewer entranced and curious."

A Bucket Load of Fun
A big kid at heart, Gary’s favorite things are trains, planes, boats and the sea. Where he can, he incorporates these elements into his work along with a bucket load of fun! We took some creative kids to the beach with a cardboard plane and lots of imagination, then we let things just happen.

Workbook Latest Additions: March 29th-April 4th

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
Samer’s imagery is an extension of him; an extension of his love for music, travel, architecture and especially his love for the intricacies of the human experience that make every individual unique. He loves collaborating with and executing a client's vision as well as bringing his own visions to life. Samer is a passionate person who puts every ounce of energy into his work alongside the extremely talented, creative crew and clients he has the honor of working alongside. He feels blessed every day to be doing what he does.

Tyler Darden
Tyler specializes in painterly digital and traditional oil painting and pen and ink portraits and people. He works to improve on each piece and emphasize craftsmanship and concepts, and has fun at the same time. His work, commissioned by regional magazines and corporations, has been published in the Art Director’s Club of New York Annual, the Communication Arts Design Annual, Print’s Regional Design annuals and Society of Publication Design Annuals and SPOTS competition.

Raina + Wilson
Raina and Wilson are visual collaborators. Whatever the shooting situation, having two pairs of eyes on set works to keep the flow of the shoot moving forward and helps capture a larger number of images over the course of a shoot day.
They met over 15 years ago and began collaborating on projects while they were both in photography school. The collaboration continued when they moved to Toronto but officially joined forces and started shooting commercially as a team 8 years ago. They have found that their different skill sets and approaches (Wilson’s the techie and Raina’s more of the creative) fit together well and their clients love having two creative, problem-solving minds on set instead of one!

Jennifer Davick
The world of photography no longer fits within clearly defined content platforms. Today, a story must migrate among print, still, sound and motion. Jennifer embraces this hybrid world of storytelling as a food photographer and director for commercial, editorial and publishing clients. Known for her ability to capture all aspects of food, culture and lifestyle, Jennifer and her team serve brands such as Norwegian Cruise Line, US Dairy Export Council, Delta Air Lines, Whole Foods, Southern Living, Rizzoli, Coastal Living, The Fresh Market, Publix Super Markets, Chronicle Books, Oxmoor House Books and Better Homes & Gardens.

Road Trip with Steve Beaudet

Posted by Workbook on 03/26/2015 — Filed under:  Personal WorkPhotography
Steve loves old cars. He owns a ’65 Mustang Fastback, but when a friend offered to let lend him his '63 drop-top Lincoln in triple black with suicide doors, he knew exactly what he wanted to do. He called in the A-Team; Melanie Whittle on wardrobe, Hollis Hankins on H&MU and Robbie Sell (assistant extraordinaire) and they all piled in and went on a road trip. Janile Estrada from Elite Miami supplied our Thelma and Louise (Sydney Fine and Jessica Soler). With top down, the smell of motor oil and unburned gas in the air, they made their way to the everglades for a day of shooting in the sun. A special thanks to Mother Nature for her cooperation. To see more images from the shoot go to

'63 Lincoln

girl in mirror

girl in a diner

'63  Lincoln

girl driving

Click HERE for Steve Beaudet's website.

Jonathan Chapman for McDonald's: Europe in Motion

Posted by Workbook on 03/26/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
Jonathan Chapman has already traveled around the world shooting for McDonald's, which he chronicled here, and now he's released a follow up post documenting his time spent in Europe. Traveling by trains, planes and automobiles to cities including Barcelona, Munich and London to shoot for one of the world's most recognizable brands is no simple campaign, but Jonathan, as always, was up to the task and produced some outstanding results. Check em' out below and see what Jonathan had to say about the experience here.

McDonald's | Europe in Motion from Jonathan Chapman / JCP on Vimeo.

Shooting Out West: A Personal Project by George Kamper

Posted by Workbook on 03/26/2015 — Filed under:  FeaturesGalleriesHeadlinePersonal WorkPhotography

Growing up in Brooklyn, New York and working in the heart of New York City at the age of 14, left me with a comfort zone being around people, the streets of NY and the intense pace of life in the city. I began my career working for my Mom at Nathan’s Famous on 43rd and Broadway in New York City. Traveling into the city after school and on weekends by bus and subway and walking up and down 42nd street to get to the bus terminal (prior to 42nd St. being sanitized) was eye opening for a 14 year old.  I’ve always loved observing and there was no better place to watch and document the world go by than New York City. I remember “borrowing” my Dad’s Argus camera and returning it to its place before he’d get home.

I’ve had a fascination with the West for years and have been seeking and creating opportunities to create personal work in that environment.
The West inspires me. I’ve lived in cities my entire life, so it’s a huge visual treat to be in such beautiful open territory. I suppose it’s a combination of the color palette, the light and the vast openness. I admire the life of cowboys and the connection they have with their horses. It’s kind of like the connection I have with my Harley on a road trip.
Shooting this type of personal project allows me to capture an inspired authenticity in the moment, I don’t project myself into the scene or direct. It’s inspiring to forget about everything else and become the lens for a few moments.

The Tanque Verde Ranch Personal Project came together when I found out that EQ Magazine, where I am the photography director, had been invited to come out to Arizona to attend a press junket for a couple of days along with several other editors. I reached out to our Editor and requested to go along for the ride and they accepted. I was fortunate to have most of my expenses covered by the gracious folks at Tanque Verde, and I picked up my incidental travel and meal expenses.
Since I now had a dual role of producing images for the magazine as well as for myself, I decided to shoot my personal work early in the mornings before the group gathered for their first scheduled event.

I approach my personal work and client work a little differently in that I take the “fly on the wall” approach to personal work and impose myself very little, versus directing and controlling my commercial work to guarantee the client comes away with what they need. Both approaches have treated me well, and I’m hoping more clients can appreciate the “Let’s get out there and see what transpires” approach.

The Tanque Verde shoot took on it’s own life at EQ, as the editor and publisher decided to run a featured multi page gallery of my personal images in the magazine and the EQ Website. They also had a separate story that included images I shot for the editorial.
Tanque Verde Gallery below (Assignment Images)

Letter from the Editor

I also had the opportunity to shoot Equestrian Polo Star and Model Nic Roldan for the Cover and Inside Story of this season’s Equestrian Quarterly.

To see more from George Kamper, take a look at his Workbook Portfolio

Sports Stylist Cindy Whitehead and Dusters California: Girls is NOT a 4 Letter Word

Posted by Workbook on 03/26/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotographyProduction

Stylist Cindy Whitehead merged her two loves, fashion and skateboarding while working on this video for skateboard company Dusters California and her new Girl is NOT a 4 Letter Word skateboard collab. The idea was to give a nod to 1970's skateboarding and rock & roll. Cindy dressed the room to reflect what a teenage girls bedroom would look like - but made sure to keep with the strong pro female message Dusters wanted to send, with female rockers as the icons on the wall not the typical males. She dressed the female skaters, who skating a backyard skate spot and pool, in 70's style tube socks, denim cutoffs and broken in Vans sneakers. The neon bikini moment in the video was created to send a strong message to the action sports industry that female athletes don't wish to be portrayed as "the girl in the neon bikini" any longer when there are so many powerful female role models out there.

Director:: Nano Nobrega
Camera: Socrates Leal
Production: Ryan Ashburn
Production Assistant: Brida Brando
Stylist: Cindy Whitehead
Hair & Make-up: Donna Gast
Skaters: Beverly Flood & Cassie Oseguera
Photography: Ian Logan & Ryan Ashburn

Heather Elder: One Emailer a Month

Posted by Workbook on 03/25/2015 — Filed under:  FeaturesHeadlinePhotography
The good folks over at Heather Elder Represents have a new strategy for email blasts which you can check out below. if you're interested, just go to and sign up. To see more from Heather Elder, you can also check out her Blog, Rep Website and Workbook Portfolio.

Here's what Heather had to say:

For the last few years, email blasts have been a hot button issue for sure. Every now and then the heated debate starts up all over again. There aren’t many topics in our industry that can incite such road rage, but the email blast one does every time.

I never fully entered into the debate because I never had a solution. I understood both sides and the few times I did engage in side conversations, I would always try to remind people the importance of being able to actually know who clicked on the e-promo. Without that information, we cannot be as targeted or relevant in our marketing. And, without it we no longer know if what we are doing is even working. It used to be that we knew who was looking at the work because portfolios were requested, but not now. Now, we need to rely on the email blast data to learn anything specific about who is interested. An email blasts is the ONLY marketing tool that offers that kind of specific data.

On the other side, I would hear stories of overflowing in boxes, emails at all hours, photos that weren’t at all relevant to what the person needed. Many use words such as torture, annoying and irrelevant. One art producer friend asked me to imagine sitting at my desk trying to get work done and waiting for an important fedex to arrive. She said to then imagine that the doorbell was ringing every five minutes and I had to stop what I was doing and answer the door each time because I needed that fedex. Well, instead it was the mailman and all he had was junk mail for me and I had no where to put it all. Exasperating.

Over the years, things have gotten so extreme that recipients have hosted websites that shame photographers and reps that send the e-promos and belittle the process. Of course the irony of them bashing any form of marketing given our business is not lost on many of us. These types of sites always come with derogatory URLs and comments that are equivalent to cyber bullying. Not a very productive way to start a conversation or look for a solution.

Then one day, the same art producer friend called me to vent some more about e-promos. At first, the conversation was the same. The mailman metaphor, the overflowing mailbox, the understandable annoyance. But then she said something that I hadn’t heard before. She said, “You know Heather, agencies are starting to block email blasts from the provider’s servers.”

I had never heard that before. And, I knew then, that I no longer could avoid the conversation because I didn’t have a solution. I had to have a solution.

Well, a solution we have! An experiment of sorts. And, it is called OneEmailerAMonth. It is a site dedicated to showcasing the e-promos from our photographers. You can easily scroll through the collection, search by specialty or even by photographer. You can even link to their websites if you want to go deeper.

What is different though with this experiment, is that we will be throwing out all of our old lists and starting over. Our very last blast will be to be an invitation to participate. And, then no more email blasts (for a while anyway!)

My theory is this. We know art producers, clients and creatives all want some sort of e-promos. They just want to be in control of which ones they get and how often. They want transparency and control and do not want to show up on some random list they cannot easily unsubscribe from. By choosing to receive our promos, we are giving them just that. Rather than sending 8 per month, we will be sending just one. ONE that they have asked to receive.

I fully suspect that our numbers will be way down for a few months while we build a following. However, if the average open rate on a regular emailer yields us 10-15%, we know now that the numbers of followers we need are actually not that hard to achieve.

Now, if we determine after a few months that it is actually hurting us to not be sending out our e-promos to our original contacts, then we will have learned a valuable lesson and will start over. But at the very least, we will have tried something different and started a productive conversation that we hope will help start find real solutions for an entire industry.

The first 50 agency friends to sign up will receive a fun camera tote (sorry photographers, we will think of something to send you soon!).

Fernando Ceja for JC Penney

Posted by Workbook on 03/25/2015 — Filed under:  FeaturesPhotography

Client: JCPenney
Art Director: Courtney Cox
Stylist: Carolyn Kramer from Onset Management
Hair & Makeup: Loren Wohlfeld from the Kim Dawson Agency
Model: Britt Mcgee from The Campbell Agency
Digital Tech: Kate Petty
Retouchers: Dale Zavala and Andrea Canafax
Location: Crossfit214

To see more from Fernando Ceja, take a look at his Workbook Portfolio.