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Blog » Photography

LaCoppola + Meier: BREO

Posted by Workbook on 08/26/2014 — Filed under:  FeaturesHeadlinePhotography
Below are shots from the Breo campaign that Debra LaCoppola + Charles Meier shot with Havas Worldwide.
Debra LaCoppola and Charles Meier, together form LaCoppola + Meier. A husband and wife team from New York City had the pleasure of working with Senior Art Producer Alex Tasch and Executive Creative Director John Rea from Havas Worldwide. Together they created images for the BREO Campaign in sunny LA.

Michael Grecco photographs Mark Burnett for the cover of Forbes

Posted by Workbook on 08/26/2014 — Filed under:  FeaturesHeadlinePhotography
By Michael Grecco

I love photographing people. In fact, I love meeting interesting people through the many magazines and advertising assignments I have had over the years. So just before I left for my holiday vacation (see I had the chance to photograph Mark Burnett - the creator of TV show Survivor - for a Forbes cover shoot, for the second time.

When I arrived at the house I had a gift for Mark: a print from our shoot 20 years prior. He freaked out, called all his teenaged kids downstairs to show them this beautiful 16 x 20 print of him before he had "made it." After everyone saw the print and I had a moment alone with him I told him a little aside: "Mark, at the shoot you told us of this crazy idea of a competition triathlon, something you called reality TV. You know, we all thought it would never work!" We chuckled together. Here I was in his house on the water in Malibu with his lovely wife Roma Downey. He is now one of the most successful people in Hollywood, if not the World.

This summer I also did a fun shoot with Sportscaster Al Michaels for his new book. In diptych form, the outtakes are included below.

If you need someone photographed, please remember the approach I have built my work around: I go out every day with the intention of breaking visual rules, to create an evocative, cinematic image that inspires.

Dave Moser's Chronicles (Part 3)

Posted by Workbook on 08/21/2014 — Filed under:  FeaturesHeadlinePhotography

You can read Part 1 of Dave Moser's series HERE and Part 2 HERE

Dave: I have the ideal client in the truest sense, and this is a dream project. We shared in the editing process, possibly the most important part of the project.
When I shoot, I work quickly and intuitively, shooting at times without looking at the subject and looking for something I have not seen before. Because I am limited to thirty minutes at most per subject, I tend to shoot quite a bit, rather quickly, stopping to ask, listen, connect, and share.
Sometimes my client will ask me to edit prior to presenting the images to him. Other times he goes through each frame with me. He makes the call whether to leave it in but may concede to my opinion if it is strong enough. Often he excitedly states, “That’s it! That’s it. That’s Kenwyn!” Sometimes he considers multiple options and compares.
He is looking for what he knows of that person during the edit, what he has seen before, his experience of that person. I am looking for the best image, unexpected, telling, emotional, and powerful. But what I know of these people is limited and intuited at best. He conceded that he learned more about these people through the experience I conveyed while photographing them. I found the dialogue during our routine editing sessions profound, confirming subtle and intimate details from each of our experiences. His understanding of photography and portraiture grew rapidly, reminding me of why he heads a very successful company.
When I described what I have understood of the subject, my client often felt I was spot on. He often looks for consensus in the editing, which I cannot always provide. I weigh this conviction to his decision with my feelings about the images. At times I strongly disagree and at times I simply nod, totally agreeing.
He will switch out images, often after they are hanging. He will go back and re-edit, or ask me to re-edit, as he sees a pattern of expressions that he decides are not revealing or possibly redundant. I believe on any given day we may pick different images. There is no right image. I know this bothers him, but I cannot consider his occasional question, “Which image is most artistic?” That would lead me towards choosing the best photograph that satisfies my pursuits rather than supporting his collection. After all, the creative process and spontaneity are strong allies of this project.
Ian: This project is dynamic. You will not find someone quite like this man again; he is a man of vision. Could you see this project happening for someone else?
Dave: I don’t know. Don’t know. Don’t know…certainly not with the same treatment. The Thread of Vision...
Ian: There is a thread of vision no matter how you treat the subject. It feels as if it was photographed by the same person. It goes beyond technique. It goes beyond style.
Dave: I think the relationship with the man is the thread. These subjects all love him. Many relationships go back decades. Since he did the editing with me, his vision, as well as my own, runs through the project. Our blood is everywhere.

Shaun Fenn: Into the Surf

Posted by Workbook on 08/20/2014 — Filed under:  FeaturesHeadlinePhotography
Photographer Shaun Fenn has a new gallery showcasing the triathletes of Australia. Australian triathlons consist of different events than American versions. Instead of a run, bike, and swim, they run all of their events into the surf. The events include a knee paddle, swim, and a sitting row, all through the surf line, regardless of surf size. These competitions are based on long-standing Australian traditions in life saving. Inspiring to say the least!

Kristyna Archer for Oxxford Menswear

Posted by Workbook on 08/18/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
Photographer Kristyna Archer completed a vibrant and energetic project for Oxxford Menswear's Fall/Winter 2014 campaign. Here's what she had to say about her approach and the shooting process:

"I recently worked with Oxxford Menswear to shoot their F/W14 campaign. The creative director wanted to refresh the brand and give it a youthful, energetic feel since they have primarily been targeting 45-plus clientele in the past. When we initially met, I completely understood her vision, and we were on the same page. It was great to have that connection immediately because that becomes a seamless collaboration. We wanted an urban gritty environment that felt like more candid photojournalistic, street-style fashion portraits, mixed with action, movement, energy, and fun! We had a blast shooting this, and also many thanks to a great team. Check them out."

(Read more)

Andy Goodwin Shoots for Pentax

Posted by Workbook on 08/15/2014 — Filed under:  Advertising CampaignsPhotographyThis Just In...
Andy Goodwin recently shot a three-day project for Pentax. "A box full of twenty-five cameras showed up three days prior to the assignment giving me just enough time to get up to speed. The Pentax cameras used held up beautifully in the dirty and wet conditions we used. Overall, a fun assignment with a great client and crew."

To view Andy's portfolio, click here.

AliceBlue for Keebler

Posted by Workbook on 08/14/2014 — Filed under:  FeaturesHeadlinePhotography
AliceBlue completed a Keebler Campaign for Leo Burnett with images featuring the Keebler elves hoisting up M&Ms to their factory and camping out in the woods toasting s'mores.
The studio also finished a new project for Martin Williams in which they created weeds with faces merged into them. Take a look at all three below.

Behind the Scenes: Andrew Reilly's Shoot for Blue Cross Blue Shield

Posted by Workbook on 08/14/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
By Andrew Reilly

A recent shoot for Blue Cross Blue Shield (via McGarryBowen) posed a challenging endeavor with 250 unique setups, 30 talent per day, and only a two-week shooting schedule.
Working creatively with co-producers Heather Smith (Smith x Union) and Verity Hoskins (Verity Hoskins Production), we were able to arrive at unique solutions to meet all the expectations of the agency and client.
Most importantly, the agency trusted the production from the start. Art director, Allison Miller, and her creative team understood better than most the need to maximize time on our shoot days by minimizing the number of setups we attempted.
Working with the agency, her team allowed us to identify shots, which we felt would be time consuming or difficult to capture on specific shoot days, as these shoots were unique in the production. Concepts, such as a group of middle-aged men playing mud football, a construction worker eating a salad on a job site, or a female mechanic working on a car, posed specific challenges, as each shot was the only one set up at that location. After identifying various concepts, we could shoot on our own schedule after clearing those with the agency.
With so much diverse talent used throughout the shoot, the production crew was able to rely on Heather Smith (Smith x Union) with confidence, as she is a versed casting director. Pulling from various agencies in the Southern California area, as well as taking advantage of street casting, we were able to meet the extensive wish list for the agency and client.
The final challenge was the sheer volume of images shot on each day. Even with shooting approximately 25 concepts prior to the actual shoot we still had 25-28 set ups a day. An assistant photographer was assigned to cover off on some detail shots, which were important to the overall scope of the project. These shots included a Blue Cross Blue Shield card on a wallet, hands holding an iPad scrolling the Blue Cross site, or a child’s arm reaching for a healthy snack.
The level of communication between the agency and the production staff was an equally important contribution to the success of this project. Without this level of communication and trust it would have been difficult to complete such a large production.

(Read more)

August Phonetography

Posted by Workbook on 08/13/2014 — Filed under:  FeaturesHeadlinePhonetographyPhotography

Summer wraps up with the first August Phonetography.

William Geddes Sue Barr
Diana Zalucky Paul Mason
Shaina Fishman James McEntee

Dave Moser and Ian Summers: Friends Count (2 of 3)

Posted by Workbook on 08/07/2014 — Filed under:  FeaturesHeadlinePhotography
By Dave Moser and Ian Summers

To read part 1 of this 3 part series, click HERE

I was fascinated by this project. To my knowledge, nothing like this had ever been attempted in the corporate world. I met Dave’s private client at his office to interview him for an upcoming book of Dave’s photographs.
His walls are covered with interesting paintings. He took me on a tour. He is a passionate and tasteful collector. There weren’t any photographs.
His personal office was a work in progress. At this time, there were about twenty-four of Dave’s portraits displayed side-by-side opposite his desk. The man beamed. A piece of his heart was featured on his office walls. He told me he loved each subject in a different way.
I wanted to know more about them. What was it that made each person lovable? I asked him to introduce me to each subject. He made the introductions as if the person were actually in the room. He did this spontaneously. I was mesmerized.
Dave was announced by the receptionist and joined the meeting carrying work his client hadn’t seen. The framed prints were wrapped in brown paper. As the client unwrapped them, I saw his face. It was as if he was a little boy receiving a birthday present. It was a very childlike response from the man in a suit. I thought, “This man is a multi-faceted maverick.”
Dave and his client began hanging and rearranging pictures to new positions in the collection. With each new juxtaposition, the work, the room, Dave, the client, and I seemed transformed.
We realized that this project expresses what so may people feel about folks who matter in their lives. This body of work is a unique expression of love. We expect it will inspire and become a model for others. This is a tribute to the fine people we touch (and are touched by) in our lives when we begin to pay attention. And that is exactly what it does.

This project greatly expanded our friendship. We shared profoundly intimate portions of our lives. I found his childlike enthusiasm intoxicating.