Search Blog


The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Photography

William Geddes: The Final Snow Day

Posted by Workbook on 05/05/2015 — Filed under:  FeaturesHeadlineMotionPersonal WorkPhotography

Photographer William Geddes was in New York City to capture the last snowfall of the 2015 winter this March. With this last opportunity to capture a snow-covered NYC, Geddes showcased the setting in this video short below.

Hollis Bennett's Sports Illustrated Cover Featuring Marcus Mariota

Posted by Workbook on 05/05/2015 — Filed under:  FeaturesHeadlinePhotography
The 2015 NFL Draft took place this weekend, and Heisman Trophy-winning quarterback Marcus Mariota was selected as the second overall pick by the Tennessee Titans. The previous year's Heisman winner, Jameis Winston, went number one to the Tampa Bay Buccaneers, and the constant debate over who will make the better NFL player will finally end when the season starts in September.

Following the draft, photographer Hollis Bennett captured Mariota in his brand new uniform for this week's cover of SI and feature profile story, "Flash of the Titans," by Austin Murphy.

Instagram: @hollisbennett

Twitter: @hollisbennett

Photographers' Community Table: The Conclusion

Posted by Workbook on 05/05/2015 — Filed under:  Community TableEventsFeaturesHeadlineInterviewsMarketing IntelligencePhotography

Photographers' Community TableChaotic,  evolving,  crazy, flighty, and interesting. These are just some of the adjectives used to describe the state of the business today.  Based on the conversation that took place at the first Photographers' Community Table, they are all pretty accurate. It is an exciting business but not one without its risks and rewards. Workbook was pleased to be included in the conversation and to help provide a sense of what the business is really like today. We hope to continue to do so in the months and years to come. To read the last installment go to: or

Thank you again to all the photographers who took part in the conversation:,,,,,,,,

Jason Lindsey: The Music Maker

Posted by Workbook on 05/04/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
"The film and photos are part of a personal project about Passion. I have always been attracted to passionate people. This story is titled 'The Music Maker"and is about Tony and his quest to make the perfectly imperfect Cigar Box Guitar. It was a true pleasure getting to see Tony at work and hear him talk about chasing sound." - Jason Lindsey

"The Music Maker" The Passion Project #2 from on Vimeo.

All About Change: Photographers' Community Table Part 4

Posted by Workbook on 04/30/2015 — Filed under:  Community TableEventsFeaturesHeadlinePhotographybehind the scenes
Photographers' Community Table

The theme of this segment is how these photographers learned to adapt to an ever changing landscape. There was a lengthy discussion about the pros and cons of "the treatment," something relatively new to the print world. Is it a waste of time? By creating a treatment is a photographer doing a creative's job for him/her? Or is it something more positive? As Paul Aresu said, submitting a treatment "slants things in your favor because now you are an equal player."  Time management was also a big concern. The time-saving aspect of the digital revolution  appears to have been short-lived, if it was ever there at all. Whatever time might have been saved has been absorbed by many other activities that require more and different skills. As Thomas Chadwick said, "It is very ADD." Perhaps that's why there was a brief moment when the group addressed the question of whether the use of film would ever make a comeback.

To read the full transcript go to: or

Workbook thanks: http://www.lisaadamsphotography.comhttp://www.paularesu.com,,,,,,,,

Photographers' Community Table

Jeff Berting Showcases the Beautiful Views of Arizona and the Grand Canyon

Posted by Workbook on 04/29/2015 — Filed under:  FeaturesGalleriesHeadlinePhotography
Photographer Jeff Berting traveled all over Arizona capturing the best sights the state has to offer.

"This was one of those jobs where you can't say yes fast enough. contacted me to ask if I would be interested in spending six days in Arizona shooting in and around Phoenix for their travel and tourism campaign. It included mountain biking, road biking, and camping in the Sonoran desert. Then fly up to the Grand Canyon, hike down into it, spend the night, and then take a flying tour over it. Sounded great to me and it was. I met a lot of great people along the way. I could have easily spent twice as much time there and would still leave wanting to shoot more. I've always liked Arizona; it has so many great places to visit and experience. This trip was a reminder of how special those places are. Thanks so much for the gig and Arizona Outback Adventures for hauling our butts and gear around Arizona. Below are some of the images from that trip and campaign." - Jeff Berting

(Read more)

Kristyna Archer Captures Triathletes on Bikes, on the Run, and in the Water

Posted by Workbook on 04/29/2015 — Filed under:  FeaturesGalleriesHeadlinePhotography
Kristyna Archer has several new campaigns under way, including this set of images for triathlon apparel company Tribe. Capturing the triathletes on the run, on bike, as well as both in and underwater, Kristyna proved to be as versatile as the athletes themselves with images capturing the subjects fantastically in all three settings.

Photographers' Community Table Part 3: It's All About the Work

Posted by Workbook on 04/28/2015 — Filed under:  Community TableFeaturesHeadlineMarketing IntelligencePhotographybehind the scenes
Photographers' Community Table

The Work. It defines you and your business. New work is what keeps the conversation going and engages current and prospective clients.  The internet has created an environment that is in constant demand of new imagery. Everyone agreed it is far too easy to get lost in the minutiae, but Heather Elder said it best, "I just want to point out that every question we are answering comes back to creating new work. You define your success by it;  you use it to market with, and you win new clients with it. I hope we can all walk away from this today remembering that you NEED to set boundaries for yourself and carve out time to be able to create new work. It is what keeps you happy, gives you that pocket full of cash. The work we need to advertise: your inventory."

To read the full transcript go to: or

Many thanks again to: Lisa Adams, Paul Aresu, Kevin Arnold, Thomas Chadwick, Stewart Cohen, Ty Cole, Chris Crisman, Vincent Dixon, Hunter Freeman, Scott Montgomery and Walter Smith.

Community Table

From Photography to Film: Michael Grecco Creates Both Beautifully for Panasonic

Posted by Workbook on 04/27/2015 — Filed under:  FeaturesHeadlineMotionPhotography
Michael Grecco has loved photography his entire life, but he also has an impressive amount of knowledge and skill when it comes to filmmaking. Being a dual threat has become more and more valuable in recent years, and Michael is just that. His latest campaign for Panasonic, "Forever Young" showcases both these skills with a spot that delivers both an exciting and visually eye-catching ninety-second scene, as well as beautiful still imagery. We'll let Michael explain how he developed his talents as both a photographer and filmmaker:

"I first fell in love with photography as a kid in summer camp; the magic of watching a print develop in a tray in the dark totally captivated me. Having the bug, a few years later I started poring over the Time Life Photography books from the local library. In fact I actually snuck them out in a vein attempt to “own” something so great, a photograph. This is where I became deeply committed to the art, after spying the likes of Penn, Avedon, and Bruce Davidson. All though grade school and high school I stayed up many a night studying, reading, and learning everything I could about great photographers and amazing photographs.
As a teenager, having totally been into photography, I thought I knew it all, and I figured I could not learn any more about photography. How silly of me! So I went to film school. Instead, I would learn about moving images; this was a completely new experience that also mesmerized me because the films I studied were Ingmar Bergman, Rainer Werner Fassbinder, and Michelangelo Antonioni. This is where I really derived my deep love of lighting and the use of shadow to create an emotion that helps convey a great story. Movies I had never imagined existed at the time inspired me to graduate with a degree in filmmaking.
So having the opportunity to direct now is an honor. I realize in many ways it very much like directing your subjects for a still shoot; it's all about good communication and patience. But I must say it is definitely in my blood. Please check out this latest work for Panasonic, it's a spot that was made in 4K with their new cameras.
Let's collaborate on a great shoot together soon!"

4K Stills from the Motion Shoot

Actress Aqueela Zoll enjoys an ice cream cone in Joshua Tree, California on February 18, 2015.

Actress Aqueela Zoll looks at the Porsche as actor Rodney Rodd watches while sitting on a bench Joshua Tree, California.

Porsche 911 on a dirt road at the Joshua Tree Ranch in Joshua Tree, California February 18, 2015.

Porsche 911 outside the hotel Parker Palm Springs in Palm Springs, California

Clay Hayner for "Free to Breathe"

Posted by Workbook on 04/24/2015 — Filed under:  FeaturesHeadlinePhotography
Here are some new images for a campaign Clay Hayner of Big Picture Reps worked on with the Firehouse Agency for yesterday's charity foosball tournament in support of Free to Breathe. Free to Breathe is a partnership of lung cancer survivors, advocates, researchers, healthcare professionals, and industry leaders whose mission is to ensure surviving lung cancer is the expectation, not the exception.

Additional credit goes out to studioMiguel for the excellent CGI work.