Posted by Workbook on 04/27/2015 — Filed under: Features, Headline, Motion, Photography
has loved photography his entire life, but he also has an impressive amount of knowledge and skill when it comes to filmmaking. Being a dual threat has become more and more valuable in recent years, and Michael is just that. His latest campaign for Panasonic, "Forever Young"
showcases both these skills with a spot that delivers both an exciting and visually eye-catching ninety-second scene, as well as beautiful still imagery. We'll let Michael explain how he developed his talents as both a photographer and filmmaker:
"I first fell in love with photography as a kid in summer camp; the magic of watching a print develop in a tray in the dark totally captivated me. Having the bug, a few years later I started poring over the Time Life Photography
books from the local library. In fact I actually snuck them out in a vein attempt to “own” something so great, a photograph. This is where I became deeply committed to the art, after spying the likes of Penn, Avedon, and Bruce Davidson. All though grade school and high school I stayed up many a night studying, reading, and learning everything I could about great photographers and amazing photographs.
As a teenager, having totally been into photography, I thought I knew it all, and I figured I could not learn any more about photography. How silly of me! So I went to film school. Instead, I would learn about moving images; this was a completely new experience that also mesmerized me because the films I studied were Ingmar Bergman, Rainer Werner Fassbinder, and Michelangelo Antonioni. This is where I really derived my deep love of lighting and the use of shadow to create an emotion that helps convey a great story. Movies I had never imagined existed at the time inspired me to graduate with a degree in filmmaking.
So having the opportunity to direct now is an honor. I realize in many ways it very much like directing your subjects for a still shoot; it's all about good communication and patience. But I must say it is definitely in my blood. Please check out this latest work for Panasonic, it's a spot that was made in 4K with their new cameras.
Let's collaborate on a great shoot together soon!"
4K Stills from the Motion Shoot
Actress Aqueela Zoll enjoys an ice cream cone in Joshua Tree, California on February 18, 2015.
Actress Aqueela Zoll looks at the Porsche as actor Rodney Rodd watches while sitting on a bench Joshua Tree, California.
Porsche 911 on a dirt road at the Joshua Tree Ranch in Joshua Tree, California February 18, 2015.
Porsche 911 outside the hotel Parker Palm Springs in Palm Springs, California