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The January 2012 issue of Popular Photography Magazine features a small profile about my food pairings series. Magazine articles always make me a little nervous—seems that regardless of how the interview goes the article ends up sounding like it’s about someone I don’t know. Sometimes the facts are incomplete or the adjectives are a bit grandiose for my taste. I’m doing my best to just let it go, relax and enjoy the fifteen minutes of fame.
We recently released the imagery from the 2012 winter and summer ad campaign for Beaver Creek Resort. I had the pleasure of working with the talented creative director, Olaf Richter, from Genesisin Denver, CO.
Olaf wanted the imagery to have an aspirational, dreamlike quality, more polished, less improvised. He spoke about the magic and warmth of the light playing off the refined sophistication that is Beaver Creek. I was so excited when we had our first conference call. Both my producer Lisa Schragand I were so thrilled when we opened our email to find line drawings instead of a bunch of stock photos put together in layouts! Kind of a throw back to a not so distant era. I was so excited to begin this assignment! We shot the winter portion last April and the summer in August.
We had scouted the winter locations the week before, and fortunately I had shot plates of all locations. Turned out, there was no snow on the trees for a couple of locations when the shoot began, so I was able to use those plates thanks to the steady hand of Adam and his crew at http://sugardigital.com/. The funniest challenge was we needed a 9 foot snowman, and with the warm spring temperatures we weren’t sure if we would actually be able to make one. Despite a late effort to have a prop builder deliver one, we decided to go for it as it snowed the night before! I do believe this was Olaf’s proudest moment!
Here are the first two ads released as well as the original photography and some of the drawings. For a more in depth look, I have included the original Beaver Creek Shoot Brief at the bottom of this post. It’s always exciting to see the concepts come to fruition.
Personal work is important for any photographer because it keeps their
portfolios fresh, shows a level of commitment to their craft, and attracts
new clientele. Here are some of the best examples of personal work completed
by Workbook advertisers.
Bill Cahill is an LA-based award-winning advertising photographer specializing in product and liquids. One of the sought-after masters of his craft, Bill is called to shoot splashes, pours, bottles and high-end tabletop and conceptual product for a client list that includes Coca Cola International, Sprite International, Campbell’s V8, Tervis, Murad Cosmetics, Belkin Electronics, Sonicare, Dove Dishsoap and Proctor and Gamble among others.
Scott Lowden recently had the opportunity to photograph representatives from twelve area organizations that are making a real difference in Atlanta.
“It was easily one of the most enjoyable and rewarding pro-bono projects I’ve ever done,” Scott says.
The photos will be used in a calendar for The Atlanta Resource Foundation, which is headed by Allen Bell. The ARF fosters relationships between charitable organizations and those with the resources to help. “God gives us incredible ability to connect people inside the city limits of Atlanta who are doing great things," Allen says. "The ARF is simply a conduit that quietly connects people who want to help Atlanta."
The 2012 ARF calendar will be used to raise awareness for Heritage Village, Inc., Juvenile Justice, Atlanta Mission, Wellspring, StreetGrace, Clifton Sanctuary Ministries, Kroc Center: Adult Literacy, CIS Westside Academy, Charis Community Housing, Odyssey III/Community Concerns, Inc., and City of Refuge Youth Outreach. The calendar, brainchild of local ad agency House of Current (HOC), highlights a different local charity each month.
The two-day shoot was held in Scott Lowden’s midtown studio with a large chalk drawing of Atlanta serving as the backdrop. The backdrop was drawn by local artist, Kyle Brooks, and was customized for each month. After each shot was finished, Kyle would swoop in and change the drawing to reflect the changing seasons.
“We knew Scott Lowden was the perfect choice for shooting these portraits because he did such a great job shooting ‘real people’ for a campaign we did for Natick Mall in Boston and because he is a long time in-town Atlanta resident himself,” explains HOC President, Lisa Maloof.
Scott, and everyone who donated their time and talents, was honored to work with an Atlanta group that makes a difference for so many people on a daily basis. Lowden added, “My favorite part of this shoot is meeting the incredible people who are focused on the day-to-day work of helping people change their lives. It was an honor to give back to the community that I’ve called home for so many years.”
Allen Bell adds, “These shots will help to celebrate folks that are doing amazing thing. These people are loving the hardest part of the city to love.“
Arthur “Weegee” Fellig began his career as a New York crime scene and tabloid photographer, but was intrigued by the Hollywood lifestyle, and decided to move to Los Angeles in 1947. Weegee’s sheer ignorance and lack of formal training, gave him a unique insight, which prompted him to attempt experimental developing techniques and capture unconventional subject matter in a compelling manner.
He was essentially a one-man, mobile photography studio and pioneer paparazzi. Weegee would drive to the scene or premiere, take photographs, and develop the images in his trunk. He installed curtains to black out the inside of his car to make the prints, and then he would drop off the photographs at local newspapers. He was the most efficient photographer of his time.
In more than 200 photographs, the exhibition documents movie stars, strippers, fandom, mannequins, and behind the scenes images. He was most fascinated by what fascinated the public, and it is apparent in his photographs of ecstatic fans, hoping to catch a glimpse of their favorite Hollywood movie star.
-- The exhibit is a part of Pacific Standard Time, which is a collaboration of more than sixty cultural institutions in the Los Angeles area that documents the birth of the Los Angeles art scene.
I love this client and her PJ’s. We had just so much fun shooting the Spring 2012 catalog for BedHead Pajamashttp://www.bedheadpjs.com, available as hard copies today.
Check out my favorite moments from our shoot…….
A big Thank You to my amazing team. It was a perfect collaboration with everyone on board !