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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Photography

October Instagram

Posted by Workbook on 10/29/2014 — Filed under:  FeaturesHeadlineInstagramPhotography

Instagram is back on this month and closing strong with the best coming from our Workbook Family. Don't forget to follow us on Instagram @theworkbook, and you could be featured here.






























Sue Barr Jim Golden
Shaina Fishman Hollis Bennett
Chris Crisman Stewart Cohen

Robb Long Imaging: DelaGet in Minneapolis

Posted by Workbook on 10/23/2014 — Filed under:  FeaturesHeadlinePhotography
DelaGet, headquartered in Minneapolis, Minnesota, is an established company designed to help multi-unit restaurants operate at their optimal best. I was honored to be contacted by the Delaget Marketing Director for a custom library of photography, targeted specifically for their website, blog, and collateral promotional efforts.

Director of Product Innovation & Marketing, Aaron Engler, honestly stated their desire to consign a specific type of photographer for a more custom look overall. As he put it, "We've grown tired of using stock photography."

Aaron Engler put me in touch with their website agency, Hard Candy Shell in New York City. They shared the necessary details as to what type of image content they were after. Overall, Hard Candy Shell and DelaGet needed a storytelling approach, utilizing my talents for making images look natural, along with a touch of a documentary feel. They were all for my using as much available natural light as possible, and they asked that I follow my instincts as a storyteller.

As a proud Minnesotan, my thoughts were – what better location to shoot than Minneapolis?

The production crew and I shot imagery over a three-day production in Eden Prairie, shooting at various local Minneapolis restaurants. As with many retail locations, we needed to work within narrow timelines in order to avoid disturbances to their regular operating hours. This precision timing was made possible by my producer, Jo Wagner, and my photo assistant, Bryce Bordenkecher.

After wrapping up our shoot in Eden Prairie, we shifted over to the DelaGet offices, where we set up for corporate head shots of selected personnel. As luck would have it, this night also had the perfect conditions for an epic Minneapolis skyline, which of course I shot, and it's now being used for the DelaGet.com blog.

I love to shoot image libraries for clients and agencies, especially when working with an engaged client and team. DelaGet and Hard Candy Shell gave me the freedom to go in and do what I do best with just the right amount of direction. By entrusting me with my talents, I felt fantastic knowing they were confident I would deliver great shots! - Robb Long









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October Instagram

Posted by Workbook on 10/21/2014 — Filed under:  FeaturesHeadlineInstagramPersonal WorkPhotography

We're taking it back to Instagram for October!




Robert Deutschman Chris Crisman
Sue BarrShaina Fishman
Laura BarisonziSue Tallon

Julien McRoberts: A Day with NYC Designer Aysha Saeed

Posted by Workbook on 10/17/2014 — Filed under:  EventsGalleriesHeadlinePhotography
Photographer Julien McRoberts was recently hired by one of NYC’s hot, up-and-coming designers, Aysha Saeed, to cover some lifestyle images for various PR and advertising needs.







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Kyle Dreier: I Scream…You Know the Rest

Posted by Workbook on 10/16/2014 — Filed under:  FeaturesHeadlinePhotography
Here’s a little glimpse (or taste) of what’s been in my head lately. It’s the seesaw balance I have between order and chaos, design and photography, work and play. I’m sure a psychotherapist would have a heyday analyzing how I approach my personal food photography projects. To me, it’s just things I like: organization, ice cream, and a fun mess, nothing to read into, at least that I’m aware of. I hope you enjoy. I did. – Kyle Dreier



Jim Golden for Sherwin Williams

Posted by Workbook on 10/16/2014 — Filed under:  FeaturesHeadlinePhotography
Photographer Jim Golden created a collection images based around the Sherwin Williams "Traditional Twist" color palette.
Client: Sherwin Williams
 HGTV Home
Agency: McKinney
Creative director: Ellen Steinberg
Art director: Kathryn Clendenin
Art buyer: Kellie Bingman
Photographer: Jim Golden
Props and Styling: Beverly James Neel



Additionally, Jim added a new image to his personal "shapes" series. Styling by: Karyn Fienich.

Workbook's 2014 Creative Carnival

Posted by Workbook on 10/14/2014 — Filed under:  Community TableCreative CarnivalFeaturesHeadlineIllustrationPhotography


It's that time again!

Get ready for fun, fire, and food at the 2014 Workbook Creative Carnival, back again in the Big Apple.

Here are the details:

When: October 30th, 5:30 p.m.-1030 p.m.

Where: Jack Studios, 601 W. 26th St. 12th Floor

Who: Workbook Pro Advertisers and Invited Industry Guests

You can check out some of the fun from last year's event here.

For all our Pro Advertisers, the submission period for our Personal Prints Showcase is now open!

For more information on how to attend, please contact:

Angelica Vinther

323-769-3136

angelica.vinther@workbook.com

See you there!



Illustration poster created by Bill Mayer.

Pete Barrett for Pure Protein

Posted by Workbook on 10/13/2014 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
Pete Barrett just recently completed a print and motion campaign for Pure Protein and Moosylvania: a great project where he and his team got to produce a series of five print ads. Pete also directed five web and TV spots. The first two print ads and motion spots can be seen here, with more to come in the near future as they are released. The production took place in Miami, Florida over the course of about two weeks, with actual filming taking three days shooting five different active lifestyle scenarios, from a pickup basketball game, to indoor rock climbing, to running. Pete hired David Hall as DP to shoot the video footage. Both stills and video for the commercials were shot simultaneously. Pete shot and directed the action and shot stills while Dave shot the video footage.





30ReadySetJoe5514 from Pete Barrett on Vimeo.

30LifesABootCamp5514 from Pete Barrett on Vimeo.

Adrian Myers: From the Yacht Club to the Race Track

Posted by Workbook on 10/10/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
Adrian Myers shows his versatility with two new campaigns featuring very different subjects. The first is the Marina Yachting AW 2014 campaign, art directed by Frank Foster and retouched by Michael Day. The second is a cover shoot from London for the September cover of F1 Racing featuring Simona De Silvestre.











The F1 Magazine Shoot





Shooting Tim McGraw for the Wall Street Journal

Posted by Workbook on 10/09/2014 — Filed under:  FeaturesHeadlinePhotography
By Justin Clemons

So my assistants and I pull up outside of a large concert venue about two hours before we are planned to shoot Tim McGraw. I wanted enough time to scout a cool location and set up my lighting. We start walking through the parking lot and this extremely fit guy with his shirt off and headphones in jogs past us. I asked, "That’s not Tim McGraw, is it?"

I say that because he looked like a 25-year-old who has been working out his whole life. He was ripped. Come to find out it, it was him, and he does cross fit every night before a show.
We get into our specific area given to us, which was about 10 feet by 15 feet. Not kidding. I had to get two different looks, and one needed to be a full-body shot on a 9 foot seamless. Haha. I took a couple of deep breaths, and then we went at it. The seamless barely fit. Fortunately, I brought a bunch of old barn wood as a possible backdrop. Tim's PR person said that this won't possibly work fitting both sets in this small area, then added that she doubts Tim would like the wood backdrop either. Long story short, we did fit it all in; I got my two shots in under ten minutes, and Tim loved the wood backdrop. Haha, I learned that trusting my gut, not freaking out and being prepared, pays off.

P.S.  Tim McGraw was extremely nice and such a cool guy. I really enjoyed this one.





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