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Daniel Pelavin for Los Angeles Magazine

Posted by Workbook on 06/27/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustrationbehind the scenesgraphic designlettering
Crop Circle Orange Crate Label

The classic orange crate label has always had a big influence on Daniel Pelavin's work. With an ideal balance of graphic illustration and decorative typography, it is perfect formula for visual storytelling. A recent assignment  for Los Angeles Magazine let Daniel put the classic formula to use for an article about farming and produce. In a Drawger post about the assignment he also tells us how he created the orange texture with Adobe's Illustrator's distort/glass filter and the shading on the leaves, with Andromeda Screens plug-in in Photoshop. We also get a look at the initial sketches and how he and the art director went through the refining process.

Orange crate label design

Visual Connections Tomorrow in NYC

Posted by Workbook on 10/27/2015 — Filed under:  FeaturesHeadlineIllustrationMarketing IntelligenceMotionPhotographylettering
Don't miss one of the best visual media networking events of the year.  If you are a buyer of image/footage, an art buyer or researcher looking for innovative, niche, or new sources of still and moving imagery,  Visual Connections has the best the industry has to offer. Hope to see you there!

Visul Connections NYC October 28, 2015at this one day event.  Hope to see you there!

Steven Noble for American Express

Posted by Workbook on 09/21/2015 — Filed under:  FeaturesHeadlineIllustrationgraphic designlettering
Steven Noble American Express CC rebranding

CPB Group commissioned Steven Noble to help rebrand the American Express logo by creating an updated version of the American Express Centurion. Specific features were completely recomposed, including the eyes, nose, helmet, and scroll, to reflect a more polished, engraved,  classic look. The artwork was illustrated entirely by hand on scratch board from preliminary pencil sketch compositions and transferred digitally with color added on a separate layer.

 Logo refresh for America Espress Credit CardRefresh for American Express Credit Card.AmEx Credit Card illustration refresh

Beauty of the Process: Brush Calligraphy Logo Design by Iskra Johnson

Posted by Workbook on 05/27/2015 — Filed under:  FeaturesGalleriesHeadlinelettering

A day in the calligraphy studio. Spontaneous gesture meets typographic finesse and becomes design. Multiple brushes, two papers, Pelikan Fount India, Jet Black gouache. Soundtrack: "Ancient Rain" Jumoku, by Koss

To see more work from Iskra, check out her portfolio and website.

(Read more)

Logo Design Competition: Center for Architecture & Urban Design L.A.

Posted by Workbook on 01/20/2014 — Filed under:  Contests - EventsFeaturesHeadlineIllustrationlettering

Logo Design Competition NOW OPEN
CALA: Center for Architecture and Urban Design Los Angeles

Registration Due: JANUARY 24, 2014
Design(s) Due: MARCH 07, 2014

Scheduled to open within the next three years, the Center for Architecture and Urban Design in Los Angeles (CALA) is looking for visual thinkers and communicators, artists and designers, to develop a logo as part of their branding effort.

The winning logo will best situate the Center as a modern, vibrant and recognizable hub of education and exchange related to the built environment in Los Angeles.

Karen Greenberg in 'The Wall Street Journal!'

Posted by Workbook on 12/09/2013 — Filed under:  Advertising CampaignsFeaturesHeadlineIllustrationlettering

Huge congrats to Karen Greenberg, whose art is featured in this year's WSJ Holiday Guide for Books!

Here is what Karen had to say about the project:

"I was recently commissioned by the Wall Street Journal to illustrate their Holiday Guide for Books.  The project consisted of a full page/cover illustration, interior "What to Give" banners and eleven smaller illustrations (one per author). Each of the author illustrations (i.e. Art, Food, Science, etc.) required an iconographic element and hand lettering so I created a hand lettered font and a library of icons to choose from.  The super tight deadline served as a plus. I often find that working under that sort of pressure results in a very spontaneous experience.  I am thankful that my portfolios on Workbook led me to this wonderful commission!"

(Read more)

Aden + Anais Baby Swaddles

Posted by Workbook on 09/17/2013 — Filed under:  FeaturesIllustrationlettering
By Angela Navarra

Hey all,

I’m so happy to share the final baby swaddles I designed and illustrated for Aden + Anais. Thanks so much to the talented Jennifer Mederos for keeping me in the loop and sharing the final product with me. I had a blast working on these and the fact they are printed on organic cotton makes this project all more satisfying. They are on sale at so mozy on over and take a gander. You might be inspired to purchase a set for a special bundle of joy in your life. To view my portfolio slide show featuring the “Enchanted Forest Collection” click here. Thanks so much for stopping by and keep a lookout on my blog for the final baby swaddles I designed for the “Artist’s Brush Collection”!

(Read more)

Caroline Tomlinson for VO5

Posted by Workbook on 09/06/2013 — Filed under:  FeaturesHeadlineIllustrationlettering
Caroline Tomlinson has been busy creating hand-painted doodles for Unilever's latest campaign for VO5 hair products.

Romeo+Co: Branding, Strategy, Design

Posted by Workbook on 07/18/2013 — Filed under:  FeaturesGalleriesHeadlineIllustrationlettering
You may know Romeo+Co for a particular piece of their work or an area of expertise, but just as the business world has changed, so have they.

"We build brands. We help you shape, mold, and create your vision into tangible elements. Our passion is creating powerful brands that are sustainable and socially viable." - Romeo & Company

(Read more)

I'm Glad that I Market to Advertising People

Posted by Heather Elder on 06/05/2012 — Filed under:  FeaturesHeadlineMarketing Intelligencelettering
By Heather Elder

In March of 2011, I hosted a group meeting for our photographers to get them to start thinking about how they were going to participate in the new media market that had emerged. I challenged them with the question, “Have you picked out your new glasses yet?” The conversation encouraged the photographers in our group to reframe how they think about their business, decipher what is valuable to a client now and figure out how they can best participate as things evolve yet again.

It was no surprise that one of the biggest part of the conversation revolved around social media. It was an area that some in the group at the time were resisting and others just did not yet understand what role it played. Many wondered if it worked at all and others were worried that their “true voice” would get lost in marketing message.

A few months later, I co-hosted an event with the APA in San Francisco and realized that my group was not alone. There were so many photographers out there wondering how to use social media in their business and if their target market really paid attention to it. What we discussed resulted in one of our most highly viewed posts, 20 Important Things to Know About Social Media and the Photography Industry.

Fast forward a year from our meeting and all of our photographers have embraced social media. They have found their own way to utilize it as a marketing tool that works for them and all would report back that it has made a difference in their recognition and connection to both current and potential clients.

So, when an advertising agency in San Francisco, Heat, published the results of their social media study on how advertising professionals used social media, I thought it was a good time to revisit the conversation. While Heat used it as a cautionary tale on having the right perspective when using social media when targeting a mass audience, I saw it as proof that the people in our industry do use social media, and much more than most. (Of course, it is still up to you to use it effectively in order to see results.)

Even though The Huffington Post’s spin is that Advertisers are More Socially Obsessed than the Rest of Us, I think Will Burns, President of Ideasicle and contributor to says it best, “Advertising People are the New Medium.” Be sure to read the article in full, the success story examples he shares are worth the read alone.

So, if you are still doubting the power of social media in our industry, it's ok. As Hunter Freeman said, “it is ok if you are not out there. That just means there is more room for the rest of us!”