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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

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Logo Design Competition: Center for Architecture & Urban Design L.A.

Posted by Workbook on 01/20/2014 — Filed under:  Contests - EventsFeaturesHeadlineIllustrationlettering


Logo Design Competition NOW OPEN
CALA: Center for Architecture and Urban Design Los Angeles




Registration Due: JANUARY 24, 2014
Design(s) Due: MARCH 07, 2014


Scheduled to open within the next three years, the Center for Architecture and Urban Design in Los Angeles (CALA) is looking for visual thinkers and communicators, artists and designers, to develop a logo as part of their branding effort.

The winning logo will best situate the Center as a modern, vibrant and recognizable hub of education and exchange related to the built environment in Los Angeles.

Karen Greenberg in 'The Wall Street Journal!'

Posted by Workbook on 12/09/2013 — Filed under:  Advertising CampaignsFeaturesHeadlineIllustrationlettering


Huge congrats to Karen Greenberg, whose art is featured in this year's WSJ Holiday Guide for Books!

Here is what Karen had to say about the project:


"I was recently commissioned by the Wall Street Journal to illustrate their Holiday Guide for Books.  The project consisted of a full page/cover illustration, interior "What to Give" banners and eleven smaller illustrations (one per author). Each of the author illustrations (i.e. Art, Food, Science, etc.) required an iconographic element and hand lettering so I created a hand lettered font and a library of icons to choose from.  The super tight deadline served as a plus. I often find that working under that sort of pressure results in a very spontaneous experience.  I am thankful that my portfolios on Workbook led me to this wonderful commission!"




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Aden + Anais Baby Swaddles

Posted by Workbook on 09/17/2013 — Filed under:  FeaturesIllustrationlettering
By Angela Navarra



Hey all,

I’m so happy to share the final baby swaddles I designed and illustrated for Aden + Anais. Thanks so much to the talented Jennifer Mederos for keeping me in the loop and sharing the final product with me. I had a blast working on these and the fact they are printed on organic cotton makes this project all more satisfying. They are on sale at adenandanais.com so mozy on over and take a gander. You might be inspired to purchase a set for a special bundle of joy in your life. To view my portfolio slide show featuring the “Enchanted Forest Collection” click here. Thanks so much for stopping by and keep a lookout on my blog for the final baby swaddles I designed for the “Artist’s Brush Collection”!

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Caroline Tomlinson for VO5

Posted by Workbook on 09/06/2013 — Filed under:  FeaturesHeadlineIllustrationlettering
Caroline Tomlinson has been busy creating hand-painted doodles for Unilever's latest campaign for VO5 hair products.


Romeo+Co: Branding, Strategy, Design

Posted by Workbook on 07/18/2013 — Filed under:  FeaturesGalleriesHeadlineIllustrationlettering
You may know Romeo+Co for a particular piece of their work or an area of expertise, but just as the business world has changed, so have they.

"We build brands. We help you shape, mold, and create your vision into tangible elements. Our passion is creating powerful brands that are sustainable and socially viable." - Romeo & Company





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I'm Glad that I Market to Advertising People

Posted by Heather Elder on 06/05/2012 — Filed under:  FeaturesHeadlineMarketing Intelligencelettering
By Heather Elder

In March of 2011, I hosted a group meeting for our photographers to get them to start thinking about how they were going to participate in the new media market that had emerged. I challenged them with the question, “Have you picked out your new glasses yet?” The conversation encouraged the photographers in our group to reframe how they think about their business, decipher what is valuable to a client now and figure out how they can best participate as things evolve yet again.

It was no surprise that one of the biggest part of the conversation revolved around social media. It was an area that some in the group at the time were resisting and others just did not yet understand what role it played. Many wondered if it worked at all and others were worried that their “true voice” would get lost in marketing message.

A few months later, I co-hosted an event with the APA in San Francisco and realized that my group was not alone. There were so many photographers out there wondering how to use social media in their business and if their target market really paid attention to it. What we discussed resulted in one of our most highly viewed posts, 20 Important Things to Know About Social Media and the Photography Industry.

Fast forward a year from our meeting and all of our photographers have embraced social media. They have found their own way to utilize it as a marketing tool that works for them and all would report back that it has made a difference in their recognition and connection to both current and potential clients.

So, when an advertising agency in San Francisco, Heat, published the results of their social media study on how advertising professionals used social media, I thought it was a good time to revisit the conversation. While Heat used it as a cautionary tale on having the right perspective when using social media when targeting a mass audience, I saw it as proof that the people in our industry do use social media, and much more than most. (Of course, it is still up to you to use it effectively in order to see results.)

Even though The Huffington Post’s spin is that Advertisers are More Socially Obsessed than the Rest of Us, I think Will Burns, President of Ideasicle and contributor to Forbes.com says it best, “Advertising People are the New Medium.” Be sure to read the article in full, the success story examples he shares are worth the read alone.

So, if you are still doubting the power of social media in our industry, it's ok. As Hunter Freeman said, “it is ok if you are not out there. That just means there is more room for the rest of us!”

The Inception Plot Explained Visually

Posted by Workbook on 04/11/2012 — Filed under:  FeaturesHeadlineIllustrationlettering
Find the plot of "Inception" a little confusing? You're not the only one, but London-based designer Matt Dempsey developed an alternative format to simplify the complex story. He created an interactive site, Inception-Explained, entirely devoted to explaining the film from start to finish. Through the use of parallax scrolling, the site animates and tells the story simply by having the user scroll down the page. The combination of text, circles and colors is used to represent the different characters and reveal the different levels of "Inception", creating an original alternative to checking the Wikipedia plot breakdown. To view the site, click HERE















A Valentine from Iskra Design: The New UnFacebook "Like" Stickers

Posted by Workbook on 02/14/2012 — Filed under:  FeaturesHeadlineIllustrationlettering

By Iskra Johnson
To download the UnFacebook personalized "Like" stickers go to the pdf portfolio section at Iskra Design.

Data Visualization for Social Change: Malaria Taxes & Tariffs Advocacy Project w/ Bill & Melinda Gates Foundation

Posted by Workbook on 02/08/2012 — Filed under:  FeaturesHeadlineIllustrationPro Bonolettering

The Bill & Melinda Gates Foundation and Ogilvy PR commissioned Funnel Incorporated to bring clarity and a sense of urgency to complex data findings on anti-malarial commodities. Data visualizations were featured in presentations at World Health Meetings in Africa and Geneva that gathered key influencers of tariff and trade policy at the global and country levels, including donor governments, aid agencies, UN agencies, international NGOs, Ministers of Finance, Ministers of Health and policy advocates.



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Penelope Dullaghan + Teamotions

Posted by Workbook on 12/09/2011 — Filed under:  FeaturesHeadlineIllustrationlettering
A while back, Motto asked Penelope Dullaghan to collaborate on a new brand identity for their client Teamotions. Teamotions was established in 2008 after Rachel Crawford tragically lost her twin daughters, and her few moments of peace were found in her tea ritual. Her sister Crystal said, “I wish there was something I could put in your tea to make you feel better.” And knowing nothing like that existed, the two of them decided to create it themselves. The company they formed now offers teas blended with herbs that help the body handle stress, boost immunity and support emotional well-being, transforming a simple cup into a healing experience.

The collaboration began with a mood board Penelope created to establish a visual starting ground (love mood boards!). Then she came up with an abstract icon that represented a person wrapped around a cup of tea and also evokes an image of a mother holding her baby. Penelope must have drawn a hundred of those little guys until one was deemed “perfect”. Next came hand-lettering which was just as exhaustive, none of which made it to the final, unfortunately. But the exercise in typography and variation couldn’t be beat! The final logo was then applied to packaging and collateral, with each flavor being differentiated by color.


mood board






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