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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Illustration

Rocco Baviera for Trends Quarterly

Posted by Workbook on 11/25/2014 — Filed under:  FeaturesHeadlineIllustration
Rocco Baviera was called upon to create another series of illustrations for Trends Quarterly for an issue on the topic of Target Marketing as it relates to fundraising. The article discussed how charities need to take a targeted approach across the spectrum of giving levels. Topics covered include segmentation, personalization and donor loyalty. Check out his well thought out imagery below!







Workbook's Creative Carnival 2014: A Creative Success!

Posted by Workbook on 11/19/2014 — Filed under:  Creative CarnivalEventsFeaturesHeadlineIllustrationMusing OnPhotography


October 2014 wrapped with the event of the year, and it wasn't Halloween! Creatives and artists alike flocked to Jack Studios in New York City for Workbook's Creative Carnival, an evening of food, fun, drinks, and art. With each year's event growing in popularity and excitement, we knew this year's Carnival would be the best yet. We were gratified by a great turnout, but more importantly, a great sense of collaboration. If you missed the event, don't just take our word for it. Check out what some of the industry's finest had to say about Workbook's Creative Carnival 2014.



"This was my first Workbook Creative Carnival and it definitely won't be my last…so much fun hanging out with new acquaintances and old friends. A great event for relieving all those daily stresses and totally worth the hangover."

-Mark Winer, The Gren Group

"Possibly the best figure drawing session I've ever been to: sword swallowers, fire breathers, contortionists, freaks, and booze."

-Daniel Hertzberg

"Workbook's Creative Carnival was crazy! Fantastic party and one that I will remember for a long time. Well done."

-Eli Meir Kaplan, Photographer



"Thank you for giving me the opportunity and encouraging me to draw and sketch at this year's Creative Carnival. Although initially I was not looking forward to it, it was great and fun.
Seeing the other illustrators and their approaches to drawing was very inspiring. I think the creatives were inspired too."

-Mary Lynn Blasutta

"…one of the best professional networking events I have been to this year. The size and the quality of the guest list made for a good time, catching up with people I knew and meeting new people who could become clients. It’s fun to network among peers but more important to network within your clients' industry. This event had both in one fun evening."

-Jan Klier, Photographer


"Workbook's Creative Carnival never disappoints. The jaw-dropping performances set to an amazing mix of music, coupled with the live illustrations from the artists created an eclectic and euphoric atmosphere that fully immersed attendees in an evening of art, camaraderie, and friendship. Simply put, Workbook brings people together, and it's very evident at their events. Whether they were conversing on the floor or crammed in the photo booth making funny faces, you could see that people were truly enjoying each other's company. Lori and the Workbook team organized a fantastic and memorable evening. Looking forward to the next one!"

-Melissa Hennessy, The Gren Group

Hawk Krall's Award-Winning Poutine Illustration

Posted by Workbook on 11/18/2014 — Filed under:  Award WinnersFeaturesHeadlineIllustration
Illustrator Hawk Krall recently won an award from the International Regional Magazine Association (IRMA) for this piece on North Country poutine for Adirondack Life Magazine. The article was chronicling where to find the best Poutine in the Adirondack Area (northern NY state close to Canadian border). Nice work Hawk!

Mary Lynn Blasutta: Ski Angel

Posted by Workbook on 11/13/2014 — Filed under:  FeaturesHeadlineIllustration
Mary Lynn Blasutta just created this full-page illustration for Angels Magazine. The magazine wanted a "ski angel" in all-white at a mountain crossroad, and Mary produced a beautiful and stylish winter-themed image.

Tom Foty for L.L.Bean and Giant Eagle

Posted by Workbook on 11/10/2014 — Filed under:  FeaturesHeadlineIllustration
Congrats to Tom Foty whose work graces the cover of the L.L.Bean Minnesota Christmas catalog.

You can check out the full blog including an interview with Tom here.


Tom's work will also be featured in upcoming ads for the grocer chain Giant Eagle.




Congrats Tom!

Jing Jing Tsong and the 2015 National Cherry Blossom Festival

Posted by Workbook on 11/07/2014 — Filed under:  FeaturesHeadlineIllustration
The National Cherry Blossom Festival in Washington, D.C. selected Jing Jing Tsong from the Big Island, Hawaii as the 2015 Official Artist. She is critically acclaimed for her illustration work that combines traditional printmaking and digital techniques to create vibrant compositions of color, pattern, and texture. Jing Jing created a one-of-a-kind piece exclusively for the National Cherry Blossom Festival (pictured at right). An annual collector’s item, the artwork will be on the official poster and various merchandise.

Michael Sloan: Midterm Illustrations

Posted by Workbook on 11/04/2014 — Filed under:  FeaturesGalleriesHeadlineIllustration
With the midterm election voting in full swing today, illustrator Michael Sloan has been busy creating a number of political images for publications like the New York Times.



Election year issues published by the New York Times (below).

The aftermath of a national election in the New York Times Op-Ed Letters.

The tenor of talk in Washington DC. The New York Times Op-Ed Letters.

Political gridlock in the New York Times Op-Ed Letters.

Happy Halloween!

Posted by Workbook on 10/31/2014 — Filed under:  FeaturesHeadlineIllustration
All Hallow's Eve is upon us and what better way to get in the mood than by celebrating the season with some beautiful art from Workbook artists? Here are some creations from Workbook illustrators.

Michael Robertson



Robert Crawford



Tammie Lyon



Thodoris Tibilis



Tracy Bishop



Jim Salvati



Kim Johnson


Creative Carnival 2014: Finale of Meet the Artists!

Posted by Workbook on 10/29/2014 — Filed under:  Creative CarnivalEventsFeaturesHeadlineIllustration




We are ONE DAY AWAY from Workbook's Creative Carnival 2014. Finishing up our final countdown are these artists set to attend and create at tomorrow's event in NYC.


Joel Spector graduated from Fashion Institute of Technology and attended the Art Students League. In 2005, he received his MFA at Western Connecticut State University. For over forty years he has worked in the field of fashion illustration and general illustration and has been working on well-known accounts. His work has been published in books, children’s books, magazines, newspapers, advertising, and annual reports.

Joel has completed a series of murals for Royal Caribbean Cruise Lines and the John Pettibone Children’s Library. In addition to illustration, Joel is sought out to paint commissioned portraits and his work has been included in The National Arts Club, The Players Club, and many other prominent collections.

Honors include: award winner at the 2013 and 2011 International Portrait Competition sponsored by the Portrait Society of America, award winner in the Artist’s Magazine 2011 Competition, Gold Medal awards from Pastel Society of America, Society of Illustrators awards, Portrait Society of America, Oil Painters of America, and Best in Show at the Kent Art Association. His work has been shown at the New Britain Museum of American Art New Britain, Connecticut, Slater Memorial Museum, Norwich, Connecticut, and other galleries. He has been featured in Artist’s Magazine, American Art Collectors magazine, and Best of Pastels II.


Dongyun Lee is an illustrator living and working in Brooklyn, New York. His illustrations have appeared in numerous magazines, newspapers, and advertising. Dongyun’s work has been exhibited in New York, Los Angeles, London, and Seoul. Also, Dongyun and his wife Holly run a lifetime project, ToyOil. They draw, make, and have fun together.
Dongyun was born and raised in Seoul, Korea. After Dongyun studied communication design at Kyunghee University he moved to United States. Then he received his MFA degree in Illustration as Visual Essay at School of Visual Arts in 2008 and started working as an illustrator.

Clients include the New York Times, the Washington Post, GQ, IBM, McDonalds, Red Bull, HEB, Deloitte, ViceFortune, the Wall Street Journal, Los Angeles Times, Wired, Harvard Business Review, Popular Mechanics, Popular Science, Entrepreneur, IdN, TimeOut, Playboy, Psyop and more.



Jacob Thomas is a freelance illustrator and pop artist living and working in New York City. Jacob's first mainstream published piece was the cover of Communication Arts Illustration Annual. Since then his clients include the New Yorker, Fortune, New York Times, Los Angeles Times, Rolling Stone, GQ, Wired, American Airlines, Wall Street Journal, and Ralph Lauren, to name a few. His philosophy in art and life is "The little details make the big picture."

There is still time to attend the event of the season!  For more information, click here.

Poster created by Bill Mayer.

Creative Carnival 2014: The Talent Keeps Coming!

Posted by Workbook on 10/28/2014 — Filed under:  Creative CarnivalEventsFeaturesHeadlineIllustration


Today brings us one day closer to the event of the season! Workbook's Creative Carnival is set to delight the senses with great food, great entertainment, and great art, all for a great cause.

Meet a few more artists on the list of attendees set to lend their artistic talent to the evening festivities.



James Bennett’s illustrations have appeared as covers and interior pieces for most major publications, including TIME, Sports Illustrated, and MAD magazine. In addition to his numerous awards, he has illustrated books with Jerry Seinfeld, Mel Brooks, and Carl Reiner, appearing on the New York Times Best Seller List. A frequent lecturer and educator, he recently received his Honorary Doctorate Degree. He lives and works in Bucks County, Pennsylvania.


Antonio Reonegro is Co-Owner of Havoc Media Design. Antonio is a talented artist who is passionate about painting, photography, drawing, and all facets of graphic design. Since 1989, Antonio has designed and created artwork for the Grateful Dead. Over 160 illustrated backstage passes, numerous t-shirt designs, logos, and sketches have been produced for the band. A series of his backstage passes is on display in the Rock & Roll Hall of Fame.

Over the course of twenty years, Antonio has also worked for the ABC television, New York Yankees, Rhino Records, Syfy, Fox Network, Dr. Oz, Queen Latifah, Discover magazine, Penguin Books, New York Container Terminal, Staten Island Film Festival, Historic Richmondtown, Port Authority of NY/NJ, New York Shipping Association, and many other clients.

As a graduate of Pratt Institute with a BFA, Communications and Design and the David Passalacqua School of Illustration, Antonio is versed in many forms of art. In addition to his art and design studio he also teaches photography at Wagner College. Recently Antonio was included in an exhibit at the New York Historical Society in New York City and a show at POP International Gallery, Soho, where they featured many pieces of artwork he created for the Grateful Dead. He is currently represented by POP International Gallery. Antonio lives in Staten Island with his wife and two children. He enjoys sketching on location, visiting museums, and running.



Mary Lynn Blasutta has been an illustrator for thirty-five years. Growing up in Columbus, Ohio, and graduating from Columbus College of Art and Design and attending classes at SVA, she started out as an editorial art director in New York City, and a few years later transitioned into illustration. One of her largest projects was for covers of Nynex Yellow Pages for the East Coast in the '90s, from the White House to Maine, completing almost 1000 covers over four years. Now her work includes editorial, book cover, retail, design, animation, and a new passion, printmaking.


Veronica Lawlor is an illustrator specializing in reportage work with a fashionable flair. Her clients include Brooks Brothers, Lord & Taylor, Paul Stuart, the Hyatt Hotel, JP Morgan & Chase Co., and others. She also teaches drawing and illustration at Parsons, Pratt, and the Dalvero Academy. Veronica is the president of Studio 1482 and the author of One Drawing a Day and One Watercolor a Day, both featuring the work of herself and the other Studio 1482 illustrators. In 2011, she was nominated as the North American representative to the Canson Prix, and her work was shown at the Louvre.



Gary Lacoste started his illustration career in 1998 working primarily with licensed characters for the toy and game industry. Clients included Hasbro, Nickelodeon, and Lego. About eight years ago his focus shifted to promoting his own fun and unique style. Gary has illustrated advertising and educational campaigns for the likes of Con Agra, the USDA, the U.S. Forestry Service, and Boston Duck Tours. He's also illustrated over twenty-five books and is a regular contributor to Time For Kids, Jack and Jill, and Highlights magazine.

Jennifer Kiamzon lives and works in New York City. She enjoys drawing on location and in the studio using various media, from pen and ink to pastel and watercolor. She especially enjoys drawing the figure. She graduated from Parsons School of Design with a BFA, Illustration. Present and past clients include The Economist Group, Daily Candy, Coty, and Redken. She currently freelances full time at the Economist Group as a graphic designer and illustrator. She will also participate in a group art exhibit for the second time at Mystic Seaport Museum in 2015. She is thrilled to be advertising with Workbook this year.

For more information on this year's creative carnival, click here.

If you're interested in attending,  contact us at (323) 769-3136 or emailangelica.vinther@workbook.com.

Creative Carnival poster created by Bill Mayer.
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