Search Blog


The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Illustration

DNC Donkeys and Philly Cheese Steaks

Posted by Workbook on 07/25/2016 — Filed under:  FeaturesHeadlineIllustrationInstagramPro Bonolettering
DNC Donkey New Jersey
If you're in Philadelphia for the DNC, or just curious about the art scene there in Philly, you might want to start following hometown artist, Hawk Krall on Instagram and check out his website. Hawk is doing his part with his contribution to a community arts project called DNC Donkeys. Local artists were asked by Artjawn to decorate a total of 57 fiberglass donkeys placed around the city that represent every US state, territory and Washington D.C. (Hawk's version above.)

Hawk's poster for Next Stop Democracy promoting voter engagement, is being featured in an AIGAPhiladelphia exhibition at the city hall art gallery Rm 116. Hawk also tells us that there is possibly some sort of "dumpster diver" art event happening there on Wednesday....!

And if you are interested in the local food scene, Hawk knows all about it and then some  He does a monthly column for Saver Magazine featuring his favorite sandwiches one of which, is of course the Philly Cheese Steak.

Vote Aqui sign Voter engagement


Hawk Krall Philly Cheese Steak

A Dog's Life

Posted by Workbook on 07/20/2016 — Filed under:  FeaturesHeadlineIllustrationPersonal WorkPhotography
Borzoi portrait in a frame
Dogs have been a symbol of faithfulness and fidelity throughout recorded history. One of the most important paintings in the history of Western Art is The Arnolfini Wedding, by Jan Van Eyck, painted in 1434. It's an image that is layered with meaning and  symbols, one of which is a small dog standing at the foot of the painting representing  new found loyalties .   Today in 2016, dogs are ubiquitous in our culture and this is no more apparent than in the advertising, and editorial imagery we see every day. In honor of dogs and the role they play in our lives, we've created this gallery.

Dogs at the window on couch

Little og in a pink wig.

Dogs and ladies at the beach

Dog and man in silhouette.

dogs. To be or not to be

Bull dog in modern interior

dog in five poses

Dog on man's shoulder

small dog watercolor

The Arnolfini Wedding Jan Van Eyck

Summer at Richard Solomon's

Posted by Workbook on 07/13/2016 — Filed under:  FeaturesHeadlineIllustrationMarketing IntelligenceMusing OnPersonal Work
Summer in New York

In honor of summer, the crew at Richard Solomon has created a newsletter full of beautiful imagery that evokes everything we love about the season; the sense of freedom, the light,  the colors green and blue and, and just relaxing on a  lazy summer afternoon.    Some were pulled from the archives and some were created especially for the post.  Kay Hsia and the rest of the staff found the perfect words  to match the imagery.  If you would like to receive monthly newsletters regularly email

child in swing on tree

Relaxing in flight

Summertime the song

Summer cycling

Workbook Welcomes JSR

Posted by Workbook on 07/11/2016 — Filed under:  Advertising CampaignsCGIFeaturesFilm/Video ProductionHeadlineIllustrationMarketing IntelligencePhotography
Enjoy Balloons

Ten years ago, Jamie Stephen Represents, AKA, JSR, was a small London agency that exclusively represented photographers. Today, it's a multi-disciplined agency ready to take on the U.S. market. We're pleased JSR chose to partner with Workbook in their first major international push.

JSR promotes and markets a unique and diverse roster of talent including directors, photographers, stylists, CGI artists, illustrators, lettering artists like Yippiphey (image above), and animators, working in all sorts of mediums. The agents at JSR also function as content producers who can take a brief, scale it to the client's needs, and service a project from start to finish within a brand's guidelines. One example that displays their full range of capabilities is a recently completed print/outdoor/online project for Mall of the Emirates. Y&R Agency, Dubai approached JSR with a concept outline, and JSR took it from there, developing the creative treatment with PEROU and maintaining communications with the mall concessions to ensure all brands and industry sectors were represented. All casting, styling, and shoot production was handled by JSR, and post-production and CGi work was produced by BOOM with coordination by the JSR team.

Mall of The Emirates

One area where JSR hopes to make a mark in the U.S. is cars. They see the current car market as buoyant and exciting  thanks in part to technology combined with expert production knowledge and contacts. They can now provide a massive amount of high-quality content for their clients to use across all their channels. The agency's still and motion capabilities are also well illustrated with a recent project for Honda/Acura NSX, shot on location in San Francisco and Las Vegas for the agency Mullen Lowe by Lee Brimble.  Oliver Paffrath, Carl Lyttle and Satoshi Minakawa are also on the roster specializing in cars.

Honda Acura

Honda Acura shoot

Honda Acura shoot

The JSR Team is always on the lookout for new emerging talent and are not afraid to add an artist that might appear less than commercial. In order to round out their roster in the future, they would like to add a creative director or two, as well as brand influencers, but as they told us the most important condition when adding new talent  is "that we love the work."

JSR | LEE BRIMBLE | ACURA NSX from JSR Agency on Vimeo.

Daniel Pelavin for Los Angeles Magazine

Posted by Workbook on 06/27/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustrationbehind the scenesgraphic designlettering
Crop Circle Orange Crate Label

The classic orange crate label has always had a big influence on Daniel Pelavin's work. With an ideal balance of graphic illustration and decorative typography, it is perfect formula for visual storytelling. A recent assignment  for Los Angeles Magazine let Daniel put the classic formula to use for an article about farming and produce. In a Drawger post about the assignment he also tells us how he created the orange texture with Adobe's Illustrator's distort/glass filter and the shading on the leaves, with Andromeda Screens plug-in in Photoshop. We also get a look at the initial sketches and how he and the art director went through the refining process.

Orange crate label design

Dan Bejar: Recent Assignments

Posted by Workbook on 06/22/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Self Confidence  rebook Mag
Dan Bejar recently updated us with some completed assignments that capture some pretty complex concepts.

The image above was created for a Redbook editorial titled “Reflections of Confidence” while the image directly below is a photo of how the spread appears in print. The illustration was one of three that Dan created for the article, which appears in the June issue of Redbook magazine. The illustrations illuminate how to deal with a lack of self confidence in today’s world.

The following two images were created for the April and May issues of AARP The Magazine. “Risky Junk Bonds” illustrated a story about the risky world of the junk bond markets, and “The Second Marriage Dilemma” was created for a story about the complicated issues surrounding the distribution of assets in a second marriage.
reflections on Confidence
Risky Junk Bonds
Second Marriage

Roy Scott's Textured Illustration for NPR

Posted by Workbook on 06/06/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Roy Scott created a layered and textured illustration for an opinion piece on National Public Radio about the way millennials speak. Every previous generation over time has complained about the way the latest generation speaks, and the millennial generation is no different in having their fair share of critics. Author Geoff Nunberg asks us to loosen up, and Roy Scott delivers the perfect work to convey his message.

Conceptual illustration of woman surround by chat bubbles.

Michael Sloan's Sketchbook

Posted by Workbook on 05/25/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
NYT Editorial on Voter's ConcernsMichael Sloan now gives us a little insight into his creative process with the recent addition of his "From Sketches to Print" gallery to his website where he shows us the rough sketches alongside the finished work in print. And he has worked for some of the most respected publications on the planet: the New York Times, the Wall Street Journal, Boston Globe, Newsweek, and others.

NYT Long Island Edition editorialNYT ditorial illustration

Editorial illustration

Michael SloanMichael Sloan

Post-it Wars

Posted by Workbook on 05/18/2016 — Filed under:  FeaturesHeadlineIllustration

Post It War Havas Media

Post It Wars Canal Street

Work must have been a little slow last Friday afternoon proof being that a "Post It War" broke out between agencies on Canal Street in NYC, and more and more creatives jumped into the fray as the afternoon wore on. While the winner is still in dispute, we thought it worth mentioning that illustrator Tom Cocotos has used this technique for Havas and their client, Citibank. Citibank expressed the desire to create an experiential campaign to share on social media channels to promote its work with Network For Teaching Entrepeneurship, or NFTE, and Tom's collage work was the perfect vehicle. Participants in three major cities, New York, Los Angeles, and Miami, were encouraged to share their dreams and goals by writing them on Post-it notes, which Tom then used to create three different collages.

Tom Cocotos at work

Tom Cocotos works on Citibank project

Salzman International

Posted by Workbook on 05/17/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Portrait of Richard Salzman

The Richard Salzman Group has undergone somewhat of a transformation over the last three years. He has added a number of new illustrators to his group, all of whom are non-domestic and primarily European. Richard prefers to represent illustrators who are visual storytellers with the solid ability to interpret complex subject matter. He has found a number of illustrators who fit that bill and who bring a modern, graphic look to a wide range of assignments. The portrait of Richard (above) was created by Federico Gastaldi.
For Danish illustrator, Øivind Hovland, illustration is clearly about storytelling. "Even if you only have one small image at your disposal, a story can still be told. And that, in a nutshell is my aim: to tell a story using whatever means I have." His colorful, whimsical style can transform a bland or boring subject matter.

Story on Self Employment/Entrepenuership for Prospect Magazine
Story on Cloud Computing for Financial Times Magazine

Story for Arkitektnytt about a failed Architectural Guild merger

Joey Guidone lives and works at the foot of the Italian Alps creating bold and graphic visual metaphors for primarily corporate and editorial clients worldwide. The image below was created for Family Circle magazine and deals with the pressures teens face to discuss sex education online through social media.

Family Circle Magazine story about Teens and Sex

The image below was created for a event that raises awareness of water issues in Humbolt, California.

Pampline Grove Community gathering Poster. 2016

Davide Bonazzi has been working on a slew of projects for the Boston Globe, Indiana University, Wired UK, Science magazine, Die Zeit, and Columbia University, to name a few. His images may be muted and more subtle, but no less powerful. In the images below he takes on the question of immigration, gender inequality, and cyber security.

Gender Inequality

Immigration question

Cyber Security