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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Illustration

Greg Betza for Dazante Wines

Posted by Workbook on 08/05/2016 — Filed under:  FeaturesHeadlineIllustrationMarketing Intelligencegraphic design
Dazante Wine label with dancer

Greg Betza's ability to really "see" a subject is evident in his life-drawing skills, which are on full display in his latest round of projects. As a member of the illustration cooperative Studio 1482, drawing has always been his primary tool of communication. In these images for the Dazante Wine labels, the freedom of the dancers is directly  expressed in the way he loosely wields his brush and allows the paint to flow freely through them.

Dazante Wine labelDazante Wine LabelDecant Wne Label

Stuart Bradford for Harvard Business Review

Posted by Workbook on 08/02/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
In his first project for the Harvard Business Review, Stuart Bradford created a series of images illustrating the pitfalls of corporate mergers and acquisitions. The first of the three images starkly draws the ways in which mergers are often seen as nonsensical and crippled from the beginning. The horse can't even make it out of the gate, let alone run the race. In the second image, the eagle appears to be in flight, but is weighted down and struggling to stay aloft. The third image illustrates what success looks like: start with a powerful, experienced climber and add resources to ensure it it gets to the top of the mountain.

Conceptual illustration.
Conceptual illustration
Conceptual illustration.

DNC Donkeys and Philly Cheesesteaks

Posted by Workbook on 07/25/2016 — Filed under:  FeaturesHeadlineIllustrationInstagramPro Bonolettering
DNC Donkey New Jersey
If you're in Philadelphia for the DNC, or just curious about the art scene there in Philly, you might want to start following hometown artist, Hawk Krall on Instagram and check out his website. Hawk is doing his part with his contribution to a community arts project called DNC Donkeys. Local artists were asked by Artjawn to decorate a total of 57 fiberglass donkeys placed around the city that represent every US state, territory, and Washington D.C. (Hawk's version above.)

Hawk's poster for Next Stop Democracy promoting voter engagement is featured in an AIGAPhiladelphia exhibition at the City Hall Art Gallery, Room 116. Hawk also tells us that there is possibly some sort of "dumpster diver" art event happening there on Wednesday!

And if you are interested in the local food scene, Hawk knows all about it and then some. He does a monthly column for Saveur Magazine featuring his favorite sandwiches, one of which is of course the Philly Cheesesteak.

Vote Aqui sign Voter engagement

hawkkrall-saveur-phillyfusion

Hawk Krall Philly Cheese Steak

A Dog's Life

Posted by Workbook on 07/20/2016 — Filed under:  FeaturesHeadlineIllustrationPersonal WorkPhotography
Borzoi portrait in a frame
Dogs have been a symbol of faithfulness and fidelity throughout recorded history. One of the most important paintings in the history of western art is The Arnolfini Wedding, by Jan Van Eyck, painted in 1434. It's an image that is layered with meaning and  symbols, one of which is a small dog standing at the foot of the painting representing  new found loyalties. Today in 2016, dogs are ubiquitous in our culture, and this is no more apparent than in the advertising and editorial imagery we see every day. In honor of dogs and the role they play in our lives, we've created this gallery.

Dogs at the window on couch

Little og in a pink wig.

Dogs and ladies at the beach

Dog and man in silhouette.

dogs. To be or not to be

Bull dog in modern interior


dog in five poses

Dog on man's shoulder

small dog watercolor

The Arnolfini Wedding Jan Van Eyck

Summer at Richard Solomon's

Posted by Workbook on 07/13/2016 — Filed under:  FeaturesHeadlineIllustrationMarketing IntelligenceMusing OnPersonal Work
Summer in New York

In honor of summer, the crew at Richard Solomon has created a newsletter full of beautiful imagery that evokes everything we love about the season: the sense of freedom, the light, the colors green and blue and, just relaxing on a lazy summer afternoon. Some images were pulled from the archives and some were created especially for the post. Kay Hsia and the rest of the staff found the perfect words  to match the imagery. If you would like to receive monthly newsletters regularly, email http://www.richardsolomon.com/news/newsletter/

child in swing on tree

Relaxing in flight

Summertime the song

Summer cycling

Workbook Welcomes JSR

Posted by Workbook on 07/11/2016 — Filed under:  Advertising CampaignsCGIFeaturesFilm/Video ProductionHeadlineIllustrationMarketing IntelligencePhotography
Enjoy Balloons

Ten years ago, Jamie Stephen Represents, AKA, JSR, was a small London agency that exclusively represented photographers. Today, it's a multi-disciplined agency ready to take on the U.S. market. We're pleased JSR chose to partner with Workbook in their first major international push.

JSR promotes and markets a unique and diverse roster of talent including directors, photographers, stylists, CGI artists, illustrators, lettering artists like Yippiphey (image above), and animators, working in all sorts of mediums. The agents at JSR also function as content producers who can take a brief, scale it to the client's needs, and service a project from start to finish within a brand's guidelines. One example that displays their full range of capabilities is a recently completed print/outdoor/online project for Mall of the Emirates. Y&R Agency, Dubai approached JSR with a concept outline, and JSR took it from there, developing the creative treatment with PEROU and maintaining communications with the mall concessions to ensure all brands and industry sectors were represented. All casting, styling, and shoot production was handled by JSR, and post-production and CGi work was produced by BOOM with coordination by the JSR team.

Mall of The Emirates

One area where JSR hopes to make a mark in the U.S. is cars. They see the current car market as buoyant and exciting  thanks in part to technology combined with expert production knowledge and contacts. They can now provide a massive amount of high-quality content for their clients to use across all their channels. The agency's still and motion capabilities are also well illustrated with a recent project for Honda/Acura NSX, shot on location in San Francisco and Las Vegas for the agency Mullen Lowe by Lee Brimble.  Oliver Paffrath, Carl Lyttle and Satoshi Minakawa are also on the roster specializing in cars.

Honda Acura

Honda Acura shoot

Honda Acura shoot

The JSR Team is always on the lookout for new emerging talent and are not afraid to add an artist that might appear less than commercial. In order to round out their roster in the future, they would like to add a creative director or two, as well as brand influencers, but as they told us the most important condition when adding new talent  is "that we love the work."



JSR | LEE BRIMBLE | ACURA NSX from JSR Agency on Vimeo.

Daniel Pelavin for Los Angeles Magazine

Posted by Workbook on 06/27/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustrationbehind the scenesgraphic designlettering
Crop Circle Orange Crate Label

The classic orange crate label has always had a big influence on Daniel Pelavin's work. With an ideal balance of graphic illustration and decorative typography, it is perfect formula for visual storytelling. A recent assignment  for Los Angeles Magazine let Daniel put the classic formula to use for an article about farming and produce. In a Drawger post about the assignment he also tells us how he created the orange texture with Adobe's Illustrator's distort/glass filter and the shading on the leaves, with Andromeda Screens plug-in in Photoshop. We also get a look at the initial sketches and how he and the art director went through the refining process.

Orange crate label design

Dan Bejar: Recent Assignments

Posted by Workbook on 06/22/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Self Confidence  rebook Mag
Dan Bejar recently updated us with some completed assignments that capture some pretty complex concepts.

The image above was created for a Redbook editorial titled “Reflections of Confidence” while the image directly below is a photo of how the spread appears in print. The illustration was one of three that Dan created for the article, which appears in the June issue of Redbook magazine. The illustrations illuminate how to deal with a lack of self confidence in today’s world.

The following two images were created for the April and May issues of AARP The Magazine. “Risky Junk Bonds” illustrated a story about the risky world of the junk bond markets, and “The Second Marriage Dilemma” was created for a story about the complicated issues surrounding the distribution of assets in a second marriage.
reflections on Confidence
Risky Junk Bonds
Second Marriage

Roy Scott's Textured Illustration for NPR

Posted by Workbook on 06/06/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Roy Scott created a layered and textured illustration for an opinion piece on National Public Radio about the way millennials speak. Every previous generation over time has complained about the way the latest generation speaks, and the millennial generation is no different in having their fair share of critics. Author Geoff Nunberg asks us to loosen up, and Roy Scott delivers the perfect work to convey his message.

Conceptual illustration of woman surround by chat bubbles.

Michael Sloan's Sketchbook

Posted by Workbook on 05/25/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
NYT Editorial on Voter's ConcernsMichael Sloan now gives us a little insight into his creative process with the recent addition of his "From Sketches to Print" gallery to his website where he shows us the rough sketches alongside the finished work in print. And he has worked for some of the most respected publications on the planet: the New York Times, the Wall Street Journal, Boston Globe, Newsweek, and others.

NYT Long Island Edition editorialNYT ditorial illustration

Editorial illustration

Michael SloanMichael Sloan
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