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Visual Connections has always been a great networking event, but this year, in conjunction with Workbook, it reset its course in response to the demand for all types of visual media and for a growing number of digital platforms. The roster of image providers grew to include assignment illustration and photography and included Anderson Hopkins, Illustration LTD Richard Solomon, Ralph Mennemeyer, Renee Rhyner, WSWcreative and Rob Bacall. There were information sessions that focused on the growing trends in motion: footage vs. photos, negotiating fees, Youtube- and user-generated content, licensing, and copyright clearances, as well as general discussions on how best to preserve the value of creative content now and in the future.
The reviews on both sides were overwhelmingly positive. The Photo and Illustration Assignment Representatives all confirmed that they will participate in future Visual Connection events and tell us that they were able to make connections with potential new clients. Image buyers said they were grateful to be able to make contact with all sorts of visual image creators, whom they would be contacting in the future, and at the same time reconnected with their existing colleagues.
Workbook will be the primary sponsor of Visual Connections Chicago, and based on the success of the New York event, we're looking forward to working with Deborah Free, Edward Leigh, Michael Masterson, and the rest of the VC staff to bring another great Visual Connections show to Chicago next spring.