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The Fire Monkey

Posted by Workbook on 02/04/2016 — Filed under:  Advertising CampaignsFeaturesHeadlineIllustration
Year of the Fire Monkey for McDonalds

February 8th begins the Chinese New Year of the Monkey and  this year more specifically, the Fire Monkey.  There are twelve animals on the Chinese Zodiac Calendar which combine with one of  five elements: fire, wood, water, gold and earth, which means the year of the Fire Monkey occurs every 60 years. Jing Jing Tsong was commissioned by MacDonald's to create the image above which features a band of monkeys celebrating with fireworks. Jing  told us that one of her favorite childhood memories is of the Taiwanese community in her small Pennsylvania town gathering to celebrate the Chinese Lunar New Year. The image will appear on posters and on tray liners and bag inserts for all the McDonald's New Year celebrations.

Giving Back

Posted by Workbook on 02/04/2016 — Filed under:  FeaturesHeadlinePersonal WorkPhotographyPro Bono
Childhood cancer victim
It is absolutely true that the best way to get out of a funk is to do something good for someone else. Photographer, Peter Poby was reminded of this recently and writes about his experience while, as he says, "giving a little back." Read what he has to say:


"This 2016 is all about smiles, laughs and dance. With this mantra, I started my year pitching for 2 jobs right away in the first two weeks of January. Both excellent, high end, super cool projects, that are true dream jobs. I wrote excellent treatments for each, researched every detail, had a perfect lobby for both at the agencies and the estimates were absolutely on point. Both agencies were excited and looking forward to work with me and create outstanding imagery. And than in between 24 hours, I was told twice that I didn't get the job. Political issues that came up last second. I didn't even have the chance to react. So in between 24 hours my smiles , laughs and dances got a huge hiccup. As every freelancer knows, no matter how good you are, no matter how experienced you are or how long you do this, it always gets you. It hurts.

I wasn't prepared for what happened next. I had a charity assignment the very next day, something I do to just give a little bit back. I did photograph 16 kids with their families in the Children's Cancer Hospital, in a little improvised studio set up. I absolutely enjoyed every second of it. After returning home, I got an email from the foundation, asking if I could edit and retouch the images of three children right away, because they might not be with us too much longer. I dropped everything and went to work for a long night shift, with tears in my eyes, I worked on 24 images, feeling the pain of these wonderful kids. And when I was done, I felt not only grateful for my own kids being healthy, but grateful that I was able to make them happy for a few minutes, share laughs and smiles and felt thankful to give their loved ones something beautiful to remember them.

It brought me back to reality, where nothing else counts but the moment. It kept me sane, because it gave me a true inner peace. I don't care how many more estimates and treatments I have to submit. I will happily do it. And I will get excellent jobs. Smiles. Laughs. Dance. Always."

Peter Schafrick Latest Reel

Posted by Workbook on 02/01/2016 — Filed under:  Advertising CampaignsFeaturesFilm/Video ProductionHeadlineMotionPhotography
Schafrick splash

If it splashes, drips, pours, or splatters, Peter Schafrick captures it all in motion and stills. His latest reel includes work for brands like Redbull, Imax, Dove and Neutrogena.

Red Bull

gear with oil splattering

SCHAFRICK REEL from peter schafrick on Vimeo.

Theatre Posters by Raymond Bonilla

Posted by Workbook on 02/01/2016 — Filed under:  Advertising CampaignsAward WinnersFeaturesHeadlineIllustration

Raymond Bonilla is first and foremost a painter, with deep roots in the Impressionists.  He is a also a teacher at the State University of New York at Fredonia, where his figurative drawing and painting skills are regularly put to good use for the Walter Gloor Mainstage stage poster series, for which he has been creating imagery for the past four years.  His latest (above) is for the production of Cabaret.   Since the theatre department pretty much leaves the creative direction up to Raymond, they are some of his best works, and not surprising that many of the these images have gone on to win awards and recognition  from the Society of Illustrators and Communication Arts Magazine and other competitions.  Below are examples from previous seasons, in descending  order:  Rent, Hair, MacBeth,  A Midsummer Night's Dream, and The Shape of Things.  To see all the posters from the series go to to his website.

Rent Poster

Hair Poster
MacBeth Poster

A Midsummer's Night Dream

The Shape of things Poster

The Latest from Ryan Snook

Posted by Workbook on 01/28/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Tufts Magazine Medical Student stress

Ryan Snook works for an impressive list of clients. His most recent editorial assignments include an illustration (above) about a website that helps med students relax for Tufts Medicine.
Next is a piece about The Washington Post gaining online readers created for Washingtonian Magazine, and finally, one of a series of illustrations about science myths that apparently won't die for Nature Magazine.

online readership Washington Post

Medical Myths that won't die

Jennifer Davick's Moveable Feasts

Posted by Workbook on 01/28/2016 — Filed under:  FeaturesFilm/Video ProductionHeadlinePhotography
Jennifer Davick recipe demo

Jennifer Davick understands the importance of sharing and preparing food as a social activity.  She's built her business around it and, at this point, can and does tell a client's story with motion, sound, print and  stills. While working as a still photographer for ten years, she added motion capabilities about five years ago.  She says that most clients approach her with a specific project in mind involving either stills or motion, but then want to add the other, so she is doing a lot of both for clients these days.  When she does work in both mediums she produces them as separate productions and finds it yields by far the best results.  Currently her business is comprised of half stills and half motion projects for a wide range of advertising and and editorial clients.  The motion file you see above is one of  a series of cooking demonstrations for Publix Super Markets.  Below, is a recent project for Norwegian Cruise Lines, and two short files; one titled United States Map of Cheese and another called A Colorful Way to Eat Brownies.

Publix Aprons Cooking School: Chili Ginger Steaks with Marinated Watermelon Salad from Jennifer Davick on Vimeo.

Norwegian Escape Dining Story from Jennifer Davick on Vimeo.

United States Map of Cheese from Jennifer Davick on Vimeo.

colorful way to eat brownies

Zave Smith at the Logan

Posted by Workbook on 01/26/2016 — Filed under:  FeaturesHeadlinePhotography
Zave Smith6

Zave Smith recently shot portraits for the Logan hotel in Philadelphia.  Here's what he had to say about the project:

'There can be beauty in the simplicity of a black and white portrait on white seamless.  When an image is stripped down to it’s formal elements of just tone, form, and line, the expressive qualities of one’s subject can break through creating a portrait that is visually compelling. The Logan is a new hotel brand in Philadelphia.  They chose to build awareness by featuring portraits of local personalities across multiple platforms.  Based on our previous work The Logan’s agency, Korn Design of Boston, reached out to us to create a series of B&W portraits.Trying to arrange sittings with successful and therefore very busy people is always a challenge.  We did manage to get all our subjects into the studio over just two shooting days. With a simple visual concept it was our challenge to create a space where our subjects felt comfortable, expressive and free allowing us to create the strong authentic portraits that our client desired.I hope you enjoy seeing them as much as we enjoyed creating this new look for The Logan."

Zave Smith2jpg.

Zave Smith4

Zave SMith5


Posted by Workbook on 01/26/2016 — Filed under:  FeaturesHeadlinePhotography
spy plane sr-71

Blair Bunting had poured over images of the SR-71 BlackBird and watched footage of it in flight on the History Channel numerous times, but he still felt unprepared for what he could only describe as a sense of awe the first time he saw it in person, while on assignment to photograph it along with two other aircraft at Beal Air Force Base.  To many , the SR-71 is considered one of the great aeronautical achievements of all time. It flew higher and faster, (top speed; 2,200 mph) as a strategic reconnaissance  aircraft, from 1966-1998, ten of those years in complete secrecy.   But beyond all its amazing technical capabilities it is also a work of art, conceived in the imagination of its creator,Clarence "Kelly" Johnson, long before "Star Wars."  As Blair told us, "To create the SR-71, one must first release everything that he knew about aircraft and embrace what ideas came when he dreamt as a child about space ships. The image that we captured of the rear of the aircraft shows us that the design fits better in a Star Wars movie, rather than an airplane hangar."

Once Blair absorbed the size and scale of the Blackbird, he realized he had to re-think his photographic approach, somewhat.  It also rained intermittently which delayed shooting for a time. But these resulting images capture the essence of this powerful, mysterious force.

SR-71 Blackbird  Blair Bunting
SR-71 Blackbird Blair Bunting

Latest Additions: January 24th - January 30th

Posted by Workbook on 01/25/2016 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Kurt Miller
Kurt Miller currently resides in Central California as a freelance illustrator. He graduated from Maryland Institute College of Art with a Bachelor of Fine Arts Degree in Visual Communication and with an Award of Merit for Outstanding Achievement in Illustration. He has been in the visual communication field since 1990, going back to the days before the 3D generation; eight of those years Kurt spent illustrating in the gaming entertainment industry. His ability to conceptualize for these clients is highly regarded and allows them to focus on the written message while he explores the visual content. He's quite proud of the relationships he has developed over the years working with talented directors and marketing professionals who know the path to success.

Illustration of spaceship.

Floto + Warner
Floto+Warner are an art and photo duo based in Brooklyn, NY. Cassandra Warner (b. 1975) graduated from Rochester Institute of Technology with a B.A. in Photographic Arts and Jeremy Floto (b. 1976) is self-trained. Together their work expands beyond photography to sculpture and painting.  Floto Warner's approach often focuses on human intervention in the realm of nature and landscape. Their work has been in exhibited in the Carnegie Museum of Art, Walker Art Center and Yale University Art Gallery. Commercial clients include AT&T, Volkswagen, Canon, SAP and General Electric.

Portrait of a businesswoman sitting at her desk.

Ben the Illustrator
Ben the Illustrator is excited by shapes, form, movement and color. Ben believes that in life we’re provided with endless forms and colors and he excitedly recreates them in his illustration work, he enjoys creating exciting illustration, illustration that excites people.
He is a highly experienced illustrator, renowned for a positive, creative outlook and a solid understanding of commercial design, the visual arts and successful business. Ben relishes diversity and welcome all opportunities; large or small, print or digital, editorial, advertising, publishing, interiors, fashion, surface patterns, murals and any other world beyond.

Conceptual illustration of the world

Rob Culpepper
Rob Culpepper is an advertising and editorial photographer based in Birmingham, Alabama. He and his talented crew have traveled around the South, from Miami to Charlottesville and New Orleans to Houston - and many places in between - for projects with magazines, ad agencies, design firms, corporations, and small businesses. His ability to connect with people creates authentic moments that resonate with consumers, clients, CEOs, and other stakeholders.

Portrait of a woman at a coffee shop.

Edward Koren
Edward Koren has long been associated with The New Yorker magazine, where he has published over 900 cartoons and numerous covers. Famously fuzzy, furry at times, Ed’s people and animals have delightful snouts, smiles, and mannerisms that remind us of the pleasanter sides of self-image. Clients include: New Yorker, New York Times and most recently Hermes.

Illustration of a man using a defining rod on a computer

Lee Lorenz
Lee Lorenz has distinguished himself both as a cartoonist and as an expert on humor and laughter throughout the last 60 years. His cartoons are unique yet traditional, with a brush line charged with energy and a punch line always on the mark. Lorenz first published cartoon appeared in Colliers in 1956, and two years later he became a contract contributor to The New Yorker, which has published more than 1,600 of his drawings. He was The New Yorker's art editor for 25 years, from 1973 until 1993, continuing as cartoon editor until 1997. His current clients include The New Yorker, Departures and corporate accounts such as West Jet.

Illustration of woman walking with scarf.

Two Versions of Walter Smith

Posted by Workbook on 01/25/2016 — Filed under:  FeaturesHeadlineMotionPersonal WorkPhotography

Workbook recently featured Walter Smith's Lifestyle reel on our monthly newsletter. It features a great mix of colorful locations, youthful casting and lots of action.  But most recently, he sent us this quiet, much more personal black and white motion file he captured while running.  Nice contrast, Walter!

Today...running... from Walter Smith on Vimeo.

Birthday party

Walter Smith Lifestyle reel from Walter Smith on Vimeo.

girls running