Search Blog


The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Headline

Kevin Sprouls for Crown Royal

Posted by Workbook on 07/29/2014 — Filed under:  FeaturesHeadlineIllustration
By Kevin Sprouls

Advertising illustration always provides a challenge of one kind or another. A while back, I was contacted by Grey Advertising, in Canada. They were working for the big distilling and beverage group, Diageo. Grey was putting together a Father’s Day campaign featuring Diageo’s Crown Royal brand. Although the initial concept was for black-and-white ads for the newspapers, I was asked to quote for black-and-white and full-color versions of the artwork. Knowing it was going to be a ton of work, I priced the project accordingly. We got started… Here is the starting point, a layout I was provided with:

Grey wanted separate elements so they could play around with the arrangement. I was to create images of a glass, the Crown Royal bottle, and a tabletop surface. We experimented with variations in the sketch phase…

Here was the finished glass element. Drawing that ice was tricky, but in the end, it worked out pretty well:

Finally, we arrived at the end-product. Here, the finished art in b&w, and in color:

This illustration was very challenging in that it involved lots of reflection and transparency in conveying the qualities of glass and ice, not to mention capturing the details of the label. The Crown Royal Bottle is very complex, as you can appreciate!

Transformation by Zave Smith

Posted by Workbook on 07/29/2014 — Filed under:  FeaturesHeadlinePersonal WorkPhotography
Be open. You never know what might happen.

An unknown person reaches out, looking for a photographer to document the changes her body is going through. A picture of a bald woman is enclosed.

It does not take a lot of detective work to put a young person with a bald head and cancer together. The emails exchanged were not detailed. I was not sure what she wanted to do. But I was intrigued. What is her story?

At times I feel that I am a collector of stories. I meet people and I then create visual fictions based on their tales. Facts are just facts, but good fiction revels human truth.

We met on the corner of 11th and Callowhill. We talked for a few minutes, tossed her bike into the back of my van and set out to Fairmount Park. I knew I wanted to picture the contrast of her skin, with the green and the rock. I also knew that I wanted to abstract her story to make it more universal.  I knew that I was meeting a young woman who was proud, strong and very brave, yet living a life of complete uncertainty.

I know that this series is just a start. I don’t know yet, where these photographs will lead. But I know that I must always be open.

See more from Zave at his portfolio and website

(Read more)

Robb Long: An Aerial Perspective

Posted by Workbook on 07/29/2014 — Filed under:  FeaturesHeadlineMotionPersonal WorkPhotography
By Robb Long

This personal project I created at Custer State Park, SD in July, 2014. It was, by far, a once in a lifetime experience that I'll take with me the rest of my life. Not only did I get to film right next to these gigantic magnificent buffalo, but I got front row seats from my guide/family friend Chad the Herd Manager for Custer State Park. After driving out into the park to search for the herd we spotted them along a high ridge quite a distance from the pavement. Luckily, like me he's a jeep guy and we headed out onto a pretty rough 'official use only' trail ride on a set of 37' tall tires! As we bounced around and worked our way closer to the herd I received a crash course on Bull Buffalo behavior so I didn't end up getting chased down. Just as the beefed up LJ that had a personalized plate reading "JeepBuf" crawled over a steep ridge we saw the herd. There they were, hundreds of Buffalo roaming and grazing the beautiful grasses of the prairie as far as the eye could see. This was by far one of the most amazing sites I'd ever seen. The view was so amazing I felt myself getting emotional over the sheer beauty of these once endangered species.

Custer State Park Buffalo "An Aerial Perspective" personal project by Robb Long from Robb Long Imaging on Vimeo.

Julien McRoberts: Where Women Create

Posted by Workbook on 07/28/2014 — Filed under:  FeaturesHeadlinePhotography
Julien McRoberts’ work was featured in the recent coverage on designer Nancy Traugott in this month’s “Where Women Create”.

Laura Coyle "Student Growth Percentiles" for GPB

Posted by Workbook on 07/28/2014 — Filed under:  FeaturesHeadline
Laura Coyle created the illustrations for this new animation video produced by Jesse S. Freeman for the Georgia Public Broadcasting and Georgia Department of Education. The purpose of the video is to explain the Georgia Student Growth Model and so far the reception has been excellent, receiving 4,000+ views on Youtube in the first month.

Laura Coyle "Student Growth Percentiles" for GPB from Kiki Pollard on Vimeo.

Latest Additions: July 27th-August 2nd

Posted by Workbook on 07/28/2014 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Grace Chon
Grace combines her background as a former advertising agency art director with her photography, creating modern, lifestyle portraits of people and animals. Her clients include ad agencies, magazines, publishing companies, celebrities, non-profit organizations and TV shows. In her spare time, Grace photographs homeless dogs looking for their forever homes and donates her photography services every year to multiple dog rescue groups in Los Angeles. She lives in LA with her husband, baby boy, and their beloved rescue dogs, Maeby and Zoey.

Jessica Roux
Jessica Roux is a Brooklyn based illustrator and designer. She is originally from the woodlands of North Carolina, where she grew up surrounded by an abundance of nature. Using subdued colors and rhythmic shapes, she renders flora and fauna with intricate detail reminiscent of old world beauty. She is currently available for freelance work. Her work has been honored by the Society of Illustrators and American Illustration.

John Kachik
John Kachik is an Alumnus and occasional adjunct faculty of the Maryland Institute College of Art. He has been working as a freelance illustrator and fine artist since graduating with honors in 1984. John's work has been honored by Communication Arts, Graphis, Society of Publication Designers, Society of Illustrators, Print Annual, The Los Angeles Society of Illustrators, American Illustration and the One Show. He also has a permanent collection at The Caring Foundation, a Smithsonian associated gallery in Washington DC. He has created a tile designed mural installation as part of the Art, Architecture Enhancements and Exhibitions at the Baltimore/ Washington International Airport.

Beth Perkins
Beth Perkins is a transplant Texan living in New York City. Her clients, ranging from Bank of America to Glamour Magazine, are indicative of her ability to create truthful and powerful imagery that transcends editorial and advertising lines. Beth's love for travel has also fueled her image content that has lead to working for clients such as the Bahamas Ministry of Tourism and Travel and Leisure Golf.  In addition, her ability to capture the beauty and intimacy in everyday life is a testament to her spirit of being able to ingratiate herself in a wide range of situations.

Chris Hamilton
Chris was born and raised in Charleston, WV, and has a mechanical engineering background in addition to his photography degree from The Art Institute of Atlanta. Sports Illustrated has published a 12-page spread of his unique time-lapse photography. Chris has done major work for NIKE, the American Cancer Society, and has been the official photographer for the Paralympics. Chris is an expert at photographing the moments, and the moments between the moments.

Sam Yocum - Studio Swim

Posted by Workbook on 07/25/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
Photographer Sam Yocum’s recent work in print and interactive, appearing in Two No.22 Magazine’s Studio Swim feature that's out now.

Agency: Type&Numbers London
Creative: Steve Shipley

Eli Meir Kaplan: Cutts and Case Shipyard

Posted by Workbook on 07/24/2014 — Filed under:  FeaturesHeadline
Eli Meir Kaplan recently spent a couple days photographing at Cutts & Case Shipyard in Oxford, Maryland, one of a select few wooden boat designers in the mid-Atlantic. They have a patented method of making a lighter wooden boat and their intricate building process can be seen in Eli's shots below.

Justin Walker for Grubhub and Seamless (Or is it Grubhub Seamless?)

Posted by Workbook on 07/24/2014 — Filed under:  FeaturesHeadlinePhotography
From subways to buses to billboards, photographer Justin Walker’s recent work with new campaigns for online food delivery services Grubhub and Seamless can be seen prominently in cities across the country this summer. While Justin has been shooting for Seamless since its rebrand four years ago, creating two unique looks for similar companies that have recently merged (Grubhub and Seamless officially merged in August 2013) presented an interesting new challenge. Here’s what he had to say about it:
“It was interesting trying to approach two different brands that sell the same service and try to create two different visual identities. We worked on creating images that could be used in many different ways and on many different media platforms, from the side of a bus to the visual design of their iPhone app. I worked with two great internal creative directors, one from each side of GrubHub/Seamless as they still operate in separate cities (GrubHub is based in Chicago and Seamless is based in New York).”

(Read more)

Tom Reis for Barron's and National Review

Posted by Workbook on 07/23/2014 — Filed under:  FeaturesHeadlineIllustration
Thomas Reis has illustrated the covers for issues of both Barron's and National Review, which can be viewed below.

"Knight" National Review

"Tesla" Barrons