Posted by Workbook on 07/16/2014 — Filed under: Features, Headline, Photography
By Dean West
I recently finished a team portrait of Toronto digital agency Jam3. They asked for a Bold & Beautiful style image so that's what I gave them. It also includes little details (axes, bear skins, violin, globes, cameras etc) that all relate to specific clients of the agency. Below are the general concept ideas for the portrait, followed by a notes on a few of the more significant details, which you can see more closely on some of the enlarged images.
Brief/Concept for Jam3 Portrait:
- A tongue-in-cheek overly serious photo in the style of Vanity Fair
or a cast photo that is funny because those who know us know that we are quite the opposite. Fun, friendly, all smiles.
- The seriousness also shows a bit of a Jam3 coming-of-age in our industry. More professional, more experienced, more accomplished and more international.
- black on black on black colours, Black and dark colours have always been the Jam3 brand.
Bear 71 interactive documentary http://www.jam3.com/work/#bear-71
Haagen Dazs Concerto Timer mobile app http://www.jam3.com/work/#concerto
Mark is holding Bubl cam
(camera product we are part owners of and helped develop): http://www.bublcam.com/
: nod to our Canadian-ness.
Tom wearing denon
headphones: Denon campaign http://www.jam3.com/work/#denon
Dean West is a part of Cake Factory Photo Agency