Search Blog


The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Headline

Chris Whetzel's March Madness Illustration for the LA Times

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesGalleriesHeadlineIllustration
Several weeks ago, illustrator Chris Whetzel helped the LA Times kick off their March Madness Preview with this image depicting the relative underdog status of Western teams like Arizona and Gonzage compared to traditional East Coast and Midwest powerhouses like Kentucky, Duke, Virgina, Wisconsin and Villanova. Whetzel portrayed each team by their mascot/nickname (Duke Blue Devils, Wisconsin Badgers, Kentucky and Villanova WIldcats, Virginia Cavaliers). Ultimately, both Arizona and Gonzaga performed admirably, making it all the way to the "Elite Eight" or Quarterfinals of the tournament, but couldn't quite make it past Duke and Gonzaga, respectively. Below is the final published image, followed by several drafts and Chris' description of his creative process.

Roughs (the AD actually considered these as sketches and sent back a layout with his favorite)

Final sketch from selected rough (went a little nuts with this one).

I'm SO happy they liked the idea of using the mascots (Kentucky Wildcats, Virginia Cavaliers, Duke Blue Devils, Villanova Wildcats, Wisconsin Badgers). A requested alternate version with the smaller teams as mascots (Arizona's Wildcat wears a hat and that bulldog just looks so silly):

You may notice that the small figures changed in the final art; it was a requested revision that the reader be able to see the team names on the players' backs. I much prefer the twisting figures in the sketch, but I totally understand and was happy to do the revision. Also both team numbers are "2" as a way to reflect the teams' seeds (college basketball jargon :)

Shaina Fishman for Canon

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesHeadlinePhotography
Animal photographer Shaina Fishman captured this image for Canon's new EOS 70D model campaign. Showcasing the camera's autofocus system, Shaina presented the everyday sight of a Bulldog being chased by a savage, violent gang of tiny kittens.

Agency - Grey
Client - Canon
Producer - AJ Productions
Agent - M Represents Inc.

Gary John Norman: Silver Sea and a Bucket Load of Fun

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesHeadlinePhotography
Photographer Gary John Norman has recently completed two new projects that both showcase his passion for all things beach and ocean related in unique and varied ways. Here's what he had to say about each campaign:

Silver Sea
"Trying to recapture a previously shot successful image, but with a new demographic using a mature silver haired woman didn’t go to plan as the wind chose to change direction and stir up the calm seas. However, the result was powerful and engaging. The contrast of the woman’s red costume against the grays of the sea and sky and the strong wind in the woman’s hair make the viewer entranced and curious."

A Bucket Load of Fun
A big kid at heart, Gary’s favorite things are trains, planes, boats and the sea. Where he can, he incorporates these elements into his work along with a bucket load of fun! We took some creative kids to the beach with a cardboard plane and lots of imagination, then we let things just happen.

Workbook Latest Additions: March 29th-April 4th

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
Samer’s imagery is an extension of him; an extension of his love for music, travel, architecture and especially his love for the intricacies of the human experience that make every individual unique. He loves collaborating with and executing a client's vision as well as bringing his own visions to life. Samer is a passionate person who puts every ounce of energy into his work alongside the extremely talented, creative crew and clients he has the honor of working alongside. He feels blessed every day to be doing what he does.

Tyler Darden
Tyler specializes in painterly digital and traditional oil painting and pen and ink portraits and people. He works to improve on each piece and emphasize craftsmanship and concepts, and has fun at the same time. His work, commissioned by regional magazines and corporations, has been published in the Art Director’s Club of New York Annual, the Communication Arts Design Annual, Print’s Regional Design annuals and Society of Publication Design Annuals and SPOTS competition.

Raina + Wilson
Raina and Wilson are visual collaborators. Whatever the shooting situation, having two pairs of eyes on set works to keep the flow of the shoot moving forward and helps capture a larger number of images over the course of a shoot day.
They met over 15 years ago and began collaborating on projects while they were both in photography school. The collaboration continued when they moved to Toronto but officially joined forces and started shooting commercially as a team 8 years ago. They have found that their different skill sets and approaches (Wilson’s the techie and Raina’s more of the creative) fit together well and their clients love having two creative, problem-solving minds on set instead of one!

Jennifer Davick
The world of photography no longer fits within clearly defined content platforms. Today, a story must migrate among print, still, sound and motion. Jennifer embraces this hybrid world of storytelling as a food photographer and director for commercial, editorial and publishing clients. Known for her ability to capture all aspects of food, culture and lifestyle, Jennifer and her team serve brands such as Norwegian Cruise Line, US Dairy Export Council, Delta Air Lines, Whole Foods, Southern Living, Rizzoli, Coastal Living, The Fresh Market, Publix Super Markets, Chronicle Books, Oxmoor House Books and Better Homes & Gardens.

Ashley Gieseking for Bzees

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesGalleriesHeadlineMotion
Photographer Ashley Gieseking recently completed a still and motion project for Bzees shoes. The shoot included capturing hundreds of images for a stop motion brand video, as well as still images for use in POS and web. The campaign is colorful and eye catching while still keeping the spotlight firmly on the shoes themselves. Take a look below!

Bzees - Shoetopia from Ashley Gieseking on Vimeo.

(Read more)

Richard Borge for The Washington Post

Posted by Workbook on 03/27/2015 — Filed under:  FeaturesHeadlineIllustration
Illustrator Richard Borge completed this image for the cover story of the Washington Post's Sunday Business Section, "The Lobbying Machine, Recalibrated". The image and the story explore how the lobbying industry is being transformed by new technology. This technology is influencing how lobbyists infiltrate congress and work with clients, essentially using data mining to get votes.

Art Director: Madia Brown

Laura Coyle's "Game of Life"

Posted by Workbook on 03/27/2015 — Filed under:  FeaturesHeadlineIllustration
Laura Coyle was commissioned by Emory Health magazine to create a Quality Life game board to be the featured illustration for the article, “Predictive Health Approach”. Laura began the project with their list of positive and negative actions as well as common diseases and measurements that predict health. She then designed the game board so that it could actually be played. We think her illustration captured the article perfectly!

Jonathan Chapman for McDonald's: Europe in Motion

Posted by Workbook on 03/26/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
Jonathan Chapman has already traveled around the world shooting for McDonald's, which he chronicled here, and now he's released a follow up post documenting his time spent in Europe. Traveling by trains, planes and automobiles to cities including Barcelona, Munich and London to shoot for one of the world's most recognizable brands is no simple campaign, but Jonathan, as always, was up to the task and produced some outstanding results. Check em' out below and see what Jonathan had to say about the experience here.

McDonald's | Europe in Motion from Jonathan Chapman / JCP on Vimeo.

Shooting Out West: A Personal Project by George Kamper

Posted by Workbook on 03/26/2015 — Filed under:  FeaturesGalleriesHeadlinePersonal WorkPhotography

Growing up in Brooklyn, New York and working in the heart of New York City at the age of 14, left me with a comfort zone being around people, the streets of NY and the intense pace of life in the city. I began my career working for my Mom at Nathan’s Famous on 43rd and Broadway in New York City. Traveling into the city after school and on weekends by bus and subway and walking up and down 42nd street to get to the bus terminal (prior to 42nd St. being sanitized) was eye opening for a 14 year old.  I’ve always loved observing and there was no better place to watch and document the world go by than New York City. I remember “borrowing” my Dad’s Argus camera and returning it to its place before he’d get home.

I’ve had a fascination with the West for years and have been seeking and creating opportunities to create personal work in that environment.
The West inspires me. I’ve lived in cities my entire life, so it’s a huge visual treat to be in such beautiful open territory. I suppose it’s a combination of the color palette, the light and the vast openness. I admire the life of cowboys and the connection they have with their horses. It’s kind of like the connection I have with my Harley on a road trip.
Shooting this type of personal project allows me to capture an inspired authenticity in the moment, I don’t project myself into the scene or direct. It’s inspiring to forget about everything else and become the lens for a few moments.

The Tanque Verde Ranch Personal Project came together when I found out that EQ Magazine, where I am the photography director, had been invited to come out to Arizona to attend a press junket for a couple of days along with several other editors. I reached out to our Editor and requested to go along for the ride and they accepted. I was fortunate to have most of my expenses covered by the gracious folks at Tanque Verde, and I picked up my incidental travel and meal expenses.
Since I now had a dual role of producing images for the magazine as well as for myself, I decided to shoot my personal work early in the mornings before the group gathered for their first scheduled event.

I approach my personal work and client work a little differently in that I take the “fly on the wall” approach to personal work and impose myself very little, versus directing and controlling my commercial work to guarantee the client comes away with what they need. Both approaches have treated me well, and I’m hoping more clients can appreciate the “Let’s get out there and see what transpires” approach.

The Tanque Verde shoot took on it’s own life at EQ, as the editor and publisher decided to run a featured multi page gallery of my personal images in the magazine and the EQ Website. They also had a separate story that included images I shot for the editorial.
Tanque Verde Gallery below (Assignment Images)

Letter from the Editor

I also had the opportunity to shoot Equestrian Polo Star and Model Nic Roldan for the Cover and Inside Story of this season’s Equestrian Quarterly.

To see more from George Kamper, take a look at his Workbook Portfolio

Sports Stylist Cindy Whitehead and Dusters California: Girls is NOT a 4 Letter Word

Posted by Workbook on 03/26/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotographyProduction

Stylist Cindy Whitehead merged her two loves, fashion and skateboarding while working on this video for skateboard company Dusters California and her new Girl is NOT a 4 Letter Word skateboard collab. The idea was to give a nod to 1970's skateboarding and rock & roll. Cindy dressed the room to reflect what a teenage girls bedroom would look like - but made sure to keep with the strong pro female message Dusters wanted to send, with female rockers as the icons on the wall not the typical males. She dressed the female skaters, who skating a backyard skate spot and pool, in 70's style tube socks, denim cutoffs and broken in Vans sneakers. The neon bikini moment in the video was created to send a strong message to the action sports industry that female athletes don't wish to be portrayed as "the girl in the neon bikini" any longer when there are so many powerful female role models out there.

Director:: Nano Nobrega
Camera: Socrates Leal
Production: Ryan Ashburn
Production Assistant: Brida Brando
Stylist: Cindy Whitehead
Hair & Make-up: Donna Gast
Skaters: Beverly Flood & Cassie Oseguera
Photography: Ian Logan & Ryan Ashburn