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Daniel Pelavin for Los Angeles Magazine

Posted by Workbook on 06/27/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustrationbehind the scenesgraphic designlettering
Crop Circle Orange Crate Label

The classic orange crate label has always had a big influence on Daniel Pelavin's work. With an ideal balance of graphic illustration and decorative typography, it is perfect formula for visual storytelling. A recent assignment  for Los Angeles Magazine let Daniel put the classic formula to use for an article about farming and produce. In a Drawger post about the assignment he also tells us how he created the orange texture with Adobe's Illustrator's distort/glass filter and the shading on the leaves, with Andromeda Screens plug-in in Photoshop. We also get a look at the initial sketches and how he and the art director went through the refining process.

Orange crate label design

Gary John Norman on the Croatian Coast

Posted by Workbook on 06/24/2016 — Filed under:  FeaturesHeadlinePhotographyProduction
Sailing coast of CroatiaIt took months of planning and logistics; communicating with local producers, casting talent, and hiring a versatile crew that not only knew how to sail a 45-foot sailboat, but could assist in image production as well, was not an easy proposition. To make it all look easy and effortless is even tougher, but Gary succeeded beautifully. He managed to capture the rustic coast of Croatia, while at the same time keeping loose and fun, as he and the talent and crew sail from Sibenik on the mainland to Solta, Brac, Vis, and Kornati National Park. He had the logistics so finely tuned that  sometimes the yacht hardly stopped, as different cast and crew jumped on and off throughout the production. As captain, Gary would chart out a course that took full advantage of the natural beauty of the locations. Sometimes there was a cafe or restaurant which they reached by dinghy or, sometimes, just swam ashore!
Browse more authentic pictures that dance with light w​

sailing the coast of Croatia

sailing the coast of Croatia

sailing the coast of Croatia

Sara Forrest's Dance as Metaphor

Posted by Workbook on 06/23/2016 — Filed under:  FeaturesHeadlinePersonal WorkPhotography
Young Ballet Dancer

The assignment to photograph young dancers at a dance school in Maine was a natural fit for Sara Forrest, who herself had been a dancer for over 20 years. But as she began working and observing, she perceived a deeper meaning in the young dancers going through their paces.  She saw performing as a metaphor for life itself. "We are all asked to be soloists and sometimes part of the corps de ballet." In life and in dance, "it's about overcoming fears and achieving our personal best," says Sara. And sometimes, it's just about creating beauty for beauty's sake.

Young Male Ballet Dancer

Young Ballet Dancers

Ballet dancers putting on makeup

Ballet Dancers at the mirror

Ballet dancers running downstairs

backstage ballet dancers

Dan Bejar: Recent Assignments

Posted by Workbook on 06/22/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Self Confidence  rebook Mag
Dan Bejar recently updated us with some completed assignments that capture some pretty complex concepts.

The image above was created for a Redbook editorial titled “Reflections of Confidence” while the image directly below is a photo of how the spread appears in print. The illustration was one of three that Dan created for the article, which appears in the June issue of Redbook magazine. The illustrations illuminate how to deal with a lack of self confidence in today’s world.

The following two images were created for the April and May issues of AARP The Magazine. “Risky Junk Bonds” illustrated a story about the risky world of the junk bond markets, and “The Second Marriage Dilemma” was created for a story about the complicated issues surrounding the distribution of assets in a second marriage.
reflections on Confidence
Risky Junk Bonds
Second Marriage

Andy Goodwin Spends Time with the Exonerated

Posted by Workbook on 06/16/2016 — Filed under:  FeaturesFilm/Video ProductionHeadlineMotionPersonal WorkPhotographyPro Bono

A record 149 people were exonerated of crimes they did not commit in 2015, and that number is likely to continue to climb in the years ahead. In Andy Goodwin's new film, Exonerated, we meet some the falsely accused: Kristine, Leroy, Daniel, Jacques, Dana, and Juan, who spent a total of 109 years in prison before they were released with the aid of  the Northwestern University School of Law's Center on Wrongful Convictions. How did this happen? As their stories unfold in a stark setting that recounts the years lost, we learn about instances of official misconduct, false confessions, faulty eyewitness testimony, and flawed forensics. There is an overwhelming sense of loss, but in the end, it seems there is nothing to do but to try and move on as they express their gratitude to the Center on Wrongful Convictions and for the support of friends and family who believed in their innocence throughout their struggles.





EXONERATED from Andy Goodwin on Vimeo.

Zack Secker Tackles the Job with Humor

Posted by Workbook on 06/16/2016 — Filed under:  Advertising CampaignsCharacter DevelopmentFeaturesHeadlinePhotography
Viberzi ad for IBS-D

How do you create an advertising campaign about a topic no one wants to talk about? That was the assignment for Arnold Worldwide when they took on the pharmaceutical company, Furlex LLC and its new drug, Viberzi, developed to treat IBS-D. The creatives at Arnold decided to build the campaign around Irritabelle, described by Adweek as " your irritable bowel sidekick."   Personifying a condition such as this with a little humor can go a long way to help open up the discussion on how to treat it.  Photographer Zack Seckler was hired for his sense of humor and storytelling skills to capture Irritabelle, who is constantly at the patient's side disrupting her day.

Viberzi ad

Viberzi AdViberzi ad

Surf's Up for Andrew Reilly

Posted by Workbook on 06/14/2016 — Filed under:  FeaturesHeadlinePersonal WorkPhotography
surfer with British flag

Staying observant is critical  for a lifestyle photographer like Andrew Reilly, who knows how important it is to keep shooting.  Sometimes that means just shooting for himself, as is the case with these images documenting his local surf culture with a 35mm point-and-shoot camera he always has handy in his truck. They capture a scene that pretty much plays out every day up and down the California Coast; intimate moments depicting surf culture taking place against the backdrop of a vast Pacific Ocean. When reviewing his commissioned work, it's clear that clients hire Andrew for the authentic feel he brings to whatever project he is working on.

surfboard leaning against van

Surfer standing on the shore

surfer wiping out

sufer walking to the beach

Parking lot with surfers California Coast

Driving up the coast of California

Stills+Live Action: Jonathan Chapman and Laurie Rubin Explain the Process

Dog in Photo booth Girls in a hammock

Jonathan Chapman and Laurie Rubin are two of the best examples of how the role of the professional photographer continues to evolve. They are both now firmly planted as photographers/directors, but after viewing their panel discussion at the recent Visual Connections event in Chicago, it's clear that they are really multi-disciplined creative professionals with an array of interrelated skills. For both, "good creative" drives the project, and both would agree that each medium impacts the other in terms of the creative decisions they make. But the process by which they solve creative challenges that inevitably arise from a complex shoot involving stills and motion are different and unique to their own skill set and experience.

Laurie begins a project whenever possible with what she calls a pre-shoot. She tech scouts and shoots a location. She rehearses the movement from one scene to the next. She is able to influence the direction of the project by sharing the imagery with the agency that then often uses the material to build storyboards to present to the client for approval. This approach gives everyone on the project a good overview of how the production will unfold. By the time the shoot day arrives, most of the creative decisions have been made, so then it's all about flawless execution.

Jonathan takes a somewhat different approach. He works with the client to be sure that he gets the shots that have been preapproved by the client, but builds in 15 minutes of every hour for what he calls "unscripted shooting." He has a trusted staff of other photographers and DPs who shoot in tandem with him and know his aesthetic. Jonathan told the crowd that a sort of competition arises to see who can get the better shot or footage. He also tells us that more often than not the client opts to purchase a portion of the those captured unscripted moments in addition to what has already been budgeted by the client.

Still image/live action production provides clients the opportunity to create well-branded content for use across multi-platform campaigns. For the photographer/director who has the creative chops and the technical skill, the opportunity to assist clients in telling their stories is providing some great opportunities. Check out Laurie's and Jonathan's promo reels, as well as the full discussion that took place at the Workbook-sponsored Visual Connections Chicago below.

Panel- Print and motion Vid H264 from Laurie Rubin on Vimeo.

JCP Directors Reel from Jonathan Chapman / JCP on Vimeo.

Visual Connections Chicago 2016 The Production from The Workbook on Vimeo.

June Instagrams

Posted by Workbook on 06/13/2016 — Filed under:  FeaturesHeadlineInstagramPersonal WorkPhotography
Cruise shipCruise ship
Robb ScharetgRobb Scharetg
Gun practice targetMan in straw hat
Shaun FennRichard Schultz
Hotel Signred striped umbrella on a beach
Alex MartinezShaun Fenn
Dog with a Birthday Bone TreatBasketball hoops
Clay HaynerHunter Freeman
Horse and RiderFlag stripes
David MartinezJoe Keller
dog with  Man's pant legBoring Road Sign
Shaina FishmanJason Lindsey
tent on beach with dogboy and girl at beach
Jordan LutesCheyenne Ellis

Bill Cahill Makes a Splash for Peet's Coffee

Posted by Workbook on 06/07/2016 — Filed under:  Advertising CampaignsFeaturesFilm/Video ProductionHeadlineMarketing IntelligencePhotographybehind the scenes
Peet's Coffee Pour

Bill Cahill has produced another beautiful promotional video featuring his latest stills and motion imagery for Peet's Coffee. The behind-the-scenes sequences show us what it really takes to sustain a career as an advertising photographer, as he first creates a set of beautiful dark, rich, still imagery that visually defines that taste of Peet's Coffee. He then moves on to create the requested five motion sequences which illustrate all the ways to enjoy Peet's. This video should easily reassure clients that when working  with Bill, their brand is in good hands.

Peet's Coffee in Hand with tattoo

Peet's Coffee Advertising

Peet's Latte

Peet's Iced Coffee