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Latest Additions: October 4th - October 10th

Posted by Workbook on 10/05/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Paradigm Color Studio
Located in Chicago's West Loop, Paradigm Color Studio provides a wide range of pre-media and production services for medium to large sized companies. We are responsible for retouching and assembly of multiple advertising campaigns and approximately 18 catalogs and books annually for a list of companies that include brands from Affy Tapple, Lowe's, Fannie May, Northwestern University's Kellogg School of Management, the Art Institute of Chicago, the Museum of Fine Arts Boston, the High Museum, and the Adler Planetarium. In addition, Paradigm Color produces advertisements for a number of companies that include Herman Miller, USG, Gatorade, Skittles, Reebok, Cottonelle, The Steppenwolf Theater, Motorola, McDonald's, Navy Pier, Walgreens, and Jim Beam.

Conceptual photo of Dyson vacuum cleaner vacuuming a crop field.

Tony Harmer
Tony is a commercial and editorial photographer. Born in High Wycombe, England, he moved to New York City where his passion for photography became a career. After years in New York shooting for editorial clients, as well as being Chief Photographer and Photo Director for magazines such as Antenna and 0-60, he began his career in commercial and advertising photography. Now based in Los Angeles, and driven by his love for experimenting with light, Tony specializes in automotive, still life, landscape, and lifestyle photography.

Photograph of Cadillac

Federico Gastaldi
Federico Gastaldi is an Alessandria based illustrator. In 2013 he graduated from the IED of Turin (European Design Institute) with a BA in illustration.

In the same year he won second place in the competition "Previsioni del Tempo", the contest of the Italian Illustrators Association (Associazione Autori di Immagini) that rewards the best emerging talents.

Editorial illustration of Barack Obama

Christopher Nastri
Christopher was born in New York and raised in Texas. Though he lives in Dallas, he will happily go wherever a shoot takes him.

Years of studying studio arts shaped Christopher’s creative eye and is the foundation of his photographic style. The blending of art and technology in photography is always a fulfilling and inspirational process. His passion drives him to always create the best possible image for his client, and years of experience allows him to do this consistently.

He has found food and still life/product photography to be especially satisfying for him (with a human thrown in now and then) and is blessed to work with the best food and prop stylists and support crew in the business. On set, they share a strong work ethic, creative thinking and a healthy dose of laughter.

Photo of BBQ Ribs


Posted by Workbook on 09/30/2015 — Filed under:  EventsFace TimeFeaturesHeadlineIllustrationPhotography

Workbook face time Fall 2015

This Saturday, October 3, 2015 Workbook will host face time, our semi-annual portfolio review.  Creatives from some of the best agencies in the Los Angeles area will gather to review portfolios of high caliber photographers and illustrators.  If this event is as good as the last, it should be a great networking event for all participants.   Here is some of what that participants at the first face time event that took place in February 2015 had to say:

“Workbook’s face time was great! First and foremost it was very well organized, not too crowded, with a high level of talent - photographers and creatives alike. It was great catching up with some of the photographers I admire as well as making connections with come creatives I’ve been trying to get in front of for a long time. I did not know what to expect, but left feeling like it was well worth the trip and a great use of time. Sign me up for next time!”

  • Tim Tadder, Photographer

"I thought face time was a great experience. I get to meet photographers and see their work in a setting that allows me to really get to know them and their thought process. It's way more enlightening than just clicking through a website. It reminds me that it's part of my job to meet people and see what's out there."

  • Daniel Gray, Creative Director, Dailey

“Glad to be part of the Workbook’s face time Portfolio Reviews today - probably one of the best portfolio reviews I've been to. In good company with a a lot of great photographers showing work to creatives from LA's top ad agencies. Loved it!”

  • David Zaitz, Photographer

“I was humbled at the level of talent of all of the participants. The whole day ran super smoothly, and I truly enjoyed meeting all of the super talented photographers!”

  • Peter Stark, Partner, Creative Director, Print, BOND

"I'm so glad I went to face time. As an art director, it seems we rarely get opportunities to look at a photographer's book and learn about the artist behind the lens. Wonderful day of seeing great work, meeting great people, and making great connections! Thank you Workbook!"

  • Joe Bui, Creative Director, Covert Agency

“It was a great opportunity to meet the people behind the camera. We have “portfolio” shows at the agency I work at about 2-3 times a week and rarely get a chance to meet the people (and honestly just grab free snacks). But meeting the photographers and getting their thoughts, seeing their personalities, and hearing them talk about their work made the whole thing more “real.”

  • Stephen Lee, Art Director, Saatchi & Saatchi

“It’s great to actually look at physical books and have a conversation about the work, meeting face to face so you really get a sense of the opportunities for collaboration.”

  • Dana Markee, Freelance Creative Director/Art Director

“Wow, face time…what a great event! The location and scheduling were spot-on! I was able to get in front of buyers who’s names I’ve known for years but had not met until now! I will not be surprised at all if a project comes in as a result of this time well spent! Thanks, Workbook!”

  • Dana Hursey, Photographer

“Workbook’s face time is a great experience. It’s a comfortable and constructive opportunity to meet and discuss art with creatives in different aspects of advertisingand marketing.”

  • Sean McNamee, Associate Creative Director, Cold Open

“I felt that face time was the perfect way to meet with creatives. There was enough time to have a meaningful conversation, and to get to know them a little bit better. Heidi and Workbook did a terrific job in organizing this tremendously helpful - and smoothly run! - event.”

  • Hunter Freeman, Photographer

"To me, face time is a great way to meet photographers you've always wanted to work with and meet photographers that you can't wait to work with!"

  • Stephanie Arculli, Freelance Creative Director

“What a great event! So well organized, and a great way for me to connect with photographers I've known about for years but for various reasons never met, as well as meet with others I did not know at all. On the flip side, I think it's a great venue for photographers to get face time with agency creatives.”

  • Melanie Tongas, Freelance Art Producer

Stanley Chow For The New York Times Magazine

Posted by Workbook on 09/30/2015 — Filed under:  FeaturesHeadlineIllustration
D.Trump NYTMag Cover Stanley Chow

Stanley Chow and the creative team at the New York Times Magazine have created a fun, a little subversive, and ambiguous portrait of Donald Trump as the front  runner for the Republican presidential nomination. Will he continue to rise above the rest, or is he over-inflated and about to burst?  Either way, the creatives choices here  capture the Trump persona perfectly!  To see more about the collaboration go to NYTMag's Design Director Gail Bichler's Twitter feed.

Michael Grecco Goes to The Emmys

Posted by Workbook on 09/29/2015 — Filed under:  CinemagraphsFeaturesHeadlinePhotography

Guest Actress, Drama winner #MargoMartindale The Americans (FX TV series) Emmys / Television Academy FOX #cinemagraphs; Michael Grecco Flixel

Posted by Michael Grecco Photography on Tuesday, September 29, 2015

Posted by Michael Grecco Photography on Tuesday, September 29, 2015

Michael Grecco spent some time photographing attendees at the recent Emmy Awards. To see more of the beautiful cinemagraphs he created with these portraits go to his Facebook Page.

Workbook Latest Additions: September 28nd - October 3rd

Posted by Workbook on 09/28/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Ian Seo
Having always admired the artwork/design of comics from the 40's and 50's, stylistically Ian’s work is somewhat nostalgic. His background in graphic design has been helpful in creating the right look for each finished piece. In the past he’s worked with pen and ink, but now his work is almost exclusively in the digital realm from start to finish. He is proud to be represented by Deborah Wolfe Ltd.

Retro comic book illustration of a man having a nightmare.

Attic Fire
Attic Fire specializes in the creation of advertising and editorial imagery for the hospitality, interior design, architecture, and architectural products industries. Recognized worldwide by both clients and peers, the company has garnered international attention for its unique work, methods, and abilities. The Attic Fire team is led by two highly skilled and unique principals, each possessing distinctive insights and abilities brought to the company from diverse backgrounds. They love the process of collaborating with clients and being involved with an advertising project from conception to fruition. Plus, they’re just plain fun to work with. Traveling internationally on assignment, our team has delivered many thousands of highly produced images and gained the experience to tackle just about any project.

Interior photo of a kitchen

Robin Boyer
Whimsical illustration of squirrels gathering acorns

Peter Taylor
A traveller and a wanderer, Peter Taylor has lived and worked in New York City, Los Angeles, Phoenix, Miami, Washington DC and other cities before settling into Charlotte in 2007. He has worked as a newspaper photographer, a pro sports photographer, a lifestyle photographer, a fashion photographer, a war photographer, an advertising photographer and a food photographer. All of these experiences have helped shape a special and unique point of view. Today, he mostly shoots lifestyle, food and outdoor assignments for ad agencies, magazines and websites including Southern Foodways Alliance, Orvis, Garden and Gun, Our State, Savuer, Rolling Stone, Popular Mechanics, Prevention, Little Red Bird, Walmart, Bicycling, The Food Network, AARP, and many others.

Photograph of dinner plate

Team Vegar's New Breed of Business

Posted by Workbook on 09/28/2015 — Filed under:  Advertising CampaignsFeaturesFilm/Video ProductionHeadlineMarketing IntelligencePhotographybehind the scenes
Go RVing California Road Trip Photo:Chris Nowling

It's a given  that we work in an industry that is constantly evolving and subject to the latest trends in technology.  In response,  Team Vegar is now able to  deliver, from a single production, beautiful visual content that allows clients  to build a consistent and authentic brand experience for every platform,  be it social media, print, or television. Witnessing the disparate ways in which his clients engaged his services and that of other photographers, be it for a still shoot, a film shoot; or both simultaneously, an image library, print campaign, client website or TV production, he knew there had to be a way to create memorable content for all kinds of platforms more efficiently.  Predetermining what to share and how to share it is key to solving the issue.  Creating a more streamlined, combo production in order to meet the growing need for massive amounts of content at a acceptable cost obviously appeals to clients as well.

As the name implies, the "Team" Vegar Abelsnes has assembled  is  also critical on a project like this.  It is a close knit group with years of experience, varying skill-sets and talents all working collaboratively. Vegar says, "Life is short; work with people you like," and he does.

His latest project for The Richard's Group for Go RVing is a great example of how everything comes together on a multifaceted project like this. The plan was to assemble a team that could capture an authentic four day, 900 mile trip through Southern California  in as many mediums as possible, as well as share it in real time.  The results are impressive: 5,700 still images 12 2-3 minute videos,  material for two :30 broadcast pieces,  130 images posted to 90K followers,  yielding 46K likes while appearing  to have a lot of fun doing it.

When asked what's next Vegar said he would, "love to try collaborating with a great creative team (art direction, concept development, writers, DP’s, musicians, post production, stylists, etc) to put together his own ideas and pitches for potential clients,"  and believes that if he can bring more of the process in-house,  the stronger the ideas will become.  He also envisions having more time in the pre-production period to really fine tune ideas and visual strategies directly with the client and or agencies.

Look for a follow up post soon where we share the agency's take on the project.  Needless to say they were very pleased.

Go RVing California Road TripGo RVing California Road TripGo RVing California Road Trip V. Abelsnes

Amy Ning's Caricature Illustrations

Posted by Workbook on 09/25/2015 — Filed under:  FeaturesIllustration
Check out Amy Ning's wonderful caricature illustrations of talented singers, Nicki Minaj and Kelly Clarkson. Recognized by Print, SILA and Society of Illustrators Amy's illustration portfolio often includes colorful and graphic caricatures of those in the news - and then some! Don't miss the opportunity to view the rest of her imagery in her Workbook portfolio.

Amy is represented by Liz Sanders Agency.

Caricature illustration of Nicki Minaj and Kelly Clarkson

Workbook Latest Additions: September 20th - 26th

Posted by Workbook on 09/22/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Soosan Joon
Soosan Silanee is an illustrator, graphic artist, and founder of Soosan Joon Studio, working from Brooklyn, New York. Soosan was heavily influenced by her mother, having been exposed to extravagance, fashion trends, and rich visual environments from an early age. She loves letting her personality shine through her illustrations, marrying a combination of watercolor and ink. Her intent is to capture an accurate depiction of her subject, in her own unique artistic style. Soosan is represented by Way Art.

Illustration of the top of a dresser filled with makeup, nail polish, etc

Vincent Dixon
Street photography was Vincent’s first love and is something he has always done. Through a series of serendipitous events, his unearthed passion for photography evolved into a career as a commercial photographer.

All of his commercial work is informed by his attraction to street photography in that he has always tries to make photos that have the spontaneity of reportage despite their construction. It isn’t always easy, but the instincts built by constantly shooting for himself help.

In 2011, Vincent took a sabbatical from commercial photography and went on a year-long journey around the world with his wife and four children. His travels initiated the debut of a collection of images and stories titled, "Wanderings."

Conceptual/humorous photo showing alien standing next to car.

Eric Young
Eric has loved creating since he could hold a pencil. The chance to bring his creations and ideas to life through his art has fueled his career in illustration. As a freelancer, he has worked on many projects from video games to children’s books. Eric is represented by Deborah Wolfe Ltd.

Fantasy illustration showing a boy in the woods

Carolyn Ross
Carolyn felt passion when she picked up a camera at age twelve and has been creating photos ever since her first SLR 35mm Nikon at sixteen. She has specialized in portraits, fashion, and sports in the world of commercial photography, yet is skilled in all subject matters.
"Photography is just like paint, and whatever your subject is, you should be able to produce a masterpiece."
She has produced innumerable catalogs for clients like Sears, TJ Maxx, and Reebok for over a decade. She has been published in Graphis Photo Annual and awarded by APA and Maine Photographic Workshops. Currently, she serves on the ASMP NE Board.

Fashion photo by Carolyn Ross

Steven Noble for American Express

Posted by Workbook on 09/21/2015 — Filed under:  FeaturesHeadlineIllustrationgraphic designlettering
Steven Noble American Express CC rebranding

CPB Group commissioned Steven Noble to help rebrand the American Express logo by creating an updated version of the American Express Centurion. Specific features were completely recomposed, including the eyes, nose, helmet, and scroll, to reflect a more polished, engraved,  classic look. The artwork was illustrated entirely by hand on scratch board from preliminary pencil sketch compositions and transferred digitally with color added on a separate layer.

 Logo refresh for America Espress Credit CardRefresh for American Express Credit Card.AmEx Credit Card illustration refresh

Kristyna Archer Hits the Lottery

Posted by Workbook on 09/21/2015 — Filed under:  FeaturesHeadlinePhotography
Kristyna Archer for Illinois Lottery

There’s not much more rewarding for a photographer when you have your eyes on a brand that you are quite fond of, and maybe there’s a little flirting going on because you know you’re the perfect match for said brand. Then the stars align, and you get to collaborate. Downtown Partners has a very witty and intriguing perspective, making it a lot of fun to work together, and their client, Illinois Lottery, has never been afraid to make narrative, eye-catching advertisements. What I love is that they want to have fun and don’t take themselves too seriously either.  Their Cash For Life lottery concept is about how you can receive up to $5,000 every week for as long as you live. Rather than getting one lump sum, you get a bonus EVERY WEEK! Brilliant, when 90 percent of Americans are irresponsible with their money. (I made up that percentage, but that statement is relative any way you look at it, so can’t be factual anyway. :))

When I got the initial call, I was really excited about the concept and went to work immediately with sorting my preferred and most cost-savvy approach to shooting an interior of a backseat of a car, with the capability of deploying an airbag, with a SUPER safe character of a man wearing lots of seat belts. There are always ten ways to solve the same problem, right?  Take a scroll through the above image of behind-the-scenes. I wanted complete control over the lighting and the ability to work in a very additive “RGB” way, not being forced into a more limiting subtractive “CYMK” way…nerds, you like that reference? Anyway, it made a lot more sense to edge and fake in pieces autonomously than a laundry list of different types of problems and unknowns that would occur from sourcing a real car, even with shooting separate plates or attempting to shoot together in a real car. Additionally, being able to exaggerate more space and comfort was to our advantage when propping in the airbag (not used in final ad).

So, long story short, if you’re a smart photographer, you know having an amazing producer, AND equally important, having talented crew is crucial. Many, many thanks to my solids, Amanda Gray Productions, Melanie Francis, and Craig Bender for their brilliance and hard work, to Brian Eaves, John Ruzich, and Daniel Peter to their mind-reading skillz, and my retoucher Tim Blokel at Stick Digital. Check out the final ad on a cab near you!