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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Features

Ashley Gieseking Finds The Cat.

Posted by Workbook on 04/28/2016 — Filed under:  Advertising CampaignsFeaturesHeadlinePhotography
Fresh Step Ad.  Find the Cat
ACD, Sam Brown and AD, Eva Yeh of DDB San Francisco had a specific look and feel for the interiors shots they needed for their Clorox Fresh Step Campaign and Ashley Gieseking's work had the bright, happy "lived in" quality they were looking for.  The concept involved shooting  cats that were hiding  within the three interior scenes, that were shot on location in San Francisco.  National print and digital ads are running now.

Cat hiding in kitchen

Cat hiding in a living room ad for Fresh Step Clorox.

Latest Additions: April 24th - April 30th

Posted by Workbook on 04/25/2016 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Edward Kinsella III
Edward Kinsella III was born in St. Louis, Missouri in 1983. He graduated from Ringling School of Art and Design in 2006 and attended two summers of the Illustration Academy. He now lives and works in St. Louis, Missouri. 

Illustration of boy and girl walking in the dark

Kelsey Wilhm
Once described as her water-logged years, growing up on the swim team, scuba diving, lifeguarding and teaching swim lessons has been the catapult and inspiration of her work today. Once calling Chicago, IL, Madison, WI, and Minneapolis, MN, home, Kelsey left her roots in the Midwest to complete her Bachelor of Fine Arts in Professional Photography at Brooks Institute in Santa Barbara, CA. Midwest raised, California washed– she is continuously humbled by how the ocean can always make you feel tiny, yet inspired. Now located in Los Angeles, CA, compelled by her wanderlust, she is a strong believer that travel is the only thing you can buy that will make you richer.

Couple hanging out by the pool.

Michael Gellatly
Michael was commissioned by Random House to illustrate a set of embellished maps for George R.R. Martin’s, World of Ice and Fire, published in 2014. Among map assignments, he has produced countless illustrations for books and magazines in the General Reference/Instructional/Technical markets. He does both cover and interior illustrations, and a current personal project is creating a sandwich/art book.
As a studio artist, Michael received a National Endowment for the Arts Grant for Painting in 1985, the Pollock/Krasner Grant for Painting in 2000, state art grants from Connecticut and Florida, and he has been awarded several artist residencies fellowships.

Map illustration

Jennifer Marx
Jennifer marx is a food and still life photographer whose understanding and manipulation of light and composition not only captures a beautiful image, but also tells a story. She has shot both editorial and commercial projects for various clients, including Kraft Foods, Tyson Foods, National Cattleman's Beef Associates, American Egg Board, Chili's, Walmart, McDonald's and The Land of Nod.

Chocolate and caramel

Randy South
Randy South is an Art Director, Illustrator and Animator with a portfolio demonstrating extreme versatility and creativity in print, online and broadcasting. He has the ability to make the correct estimation of effort and timing to achieve quality deliverables. His is both skilled in traditional media and digital software, like Adobe CS5 Static and Cinema 4D Motion software.

Technical illustration of steam room.

Marshal Safron
Marshal has photographed light wrapping around products, lifestyle, and architecture for over 25 years. He has received national recognition during his award-winning career. A leader in his field, Marshal has taken many of his assignments from original concept to completion. He has a strong capability in using and creating natural light and color to portray his style.  His artistic drive and attention to detail has developed into a true passion for his work, and a commitment to excellence.

Interior living room photo, woman looking outside.

Jesse Zamjahn
Jesse Zamjahn is an American CG artist & retoucher with over 15 years hard earned experience in the USA and Europe. His classical training as a fine art painter, photographer and art director provides a unique, passionate and creative point of view from all sides of a project.

CGI'd photo of airplane

Roy Scott
Roy Scott’s blend of digital and traditional media keeps him busy creating conceptual illustrations and graphic design for corporate, advertising and publishing clients worldwide.
His award winning work communicates innovative visual solutions with vibrant color, rich textures and intricate compositions, making him a perfect fit for art buyers looking to add originality to the mix.

Medical collage illustration

Beth Perkins for Smith Alumnae Quarterly

Posted by Workbook on 04/14/2016 — Filed under:  Award WinnersFeaturesHeadlinePhotography
Geri Mariano diastrophic dysplasia inspiration

Beth Perkins recently completed a photo essay for Smith Alumnae Quarterly magazine about one of its graduates, Geri Mariano, who was born with diastrophic dysplasia, a condition that affects bone and cartilage, resulting in dramatically short stature along with many physical and social challenges. She is an inspirational speaker with a compelling story who is funny and smart and amazing. Beth spent time with her as she goes about her day and attended a couple of her inspirational speaking events. The image above was chose for the next American Photography Annual.

Beth Perkins photo essay Smith Alumae Mag

Beth Perkins for Smith College Alumae Magazine

Smith Magazine

Rapp Artists Get Political

Posted by Workbook on 04/14/2016 — Filed under:  BlogsEditorial IllustrationFeaturesHeadlineIllustration
Hillary Clinton and Donald Trump
With the political season upon us, Rapp Artists are creating some of the funniest and most provocative political portraits and commentary about who is and who may be our next president. Now that the field has thinned a bit, there is a concentration of portraits of Donald, Hillary, and Bernie, but Obama does not escape their scrutiny either. There are also some serious interpretations of just what's at stake in November. See the full post here.

Obama Drones World Leaders

Hillary and Bernie

Mad Magazine Cover  Trump

Hillary Clinton as a witch

the hand of government

Obama Lincoln

Animate Your Creativity

Rolling Stones Yoga,Saving Pets

Take the array of animation tools available today and cross it with the creative energy of illustrators here at Workbook, and the possibilities are endless. Illustrators are expanding their knowledge of animation and incorporating it into their workflow, enabling them to offer creative solutions for a multi-platform campaigns and editorial stories. They take the static illustrated image and over time can reveal something more about a story. In some cases, they are collaborating with designers who have access to a staff of animators, while others are using stop-motion and found objects to animate their own stories and create their own sound track in programs like Garage Band.

Work generally begins with drawings, as with traditional cell animation, but they are then imported into any combination of a number of programs such as Photoshop, Illustrator, Toon Boom, Flash, AfterEffects, and Cinema 4D. The images below represent work created for high profile editorial and advertising clients, public service announcements, film credits, and animated character cartoons, as well as simple exploration of all the tools available to the artist.

To see more from our recent eblast Animate Your Creativity, click here:http://www.workbook.com/blog/35060, and check back with the blog next month for more animation posts. Above images clockwise beginning top left: Gayle Kabaker,  Kirsten Ulve, Richard Borge, Kim Johnson.

r7 L Beppe Giacobbe  Film credits

Edward Koren Hermes

Gayle Kabaker Exotic Yoga Retreats
Eric Larson Perfect Look Salons

Illustration of a polar bear growling at skiier.

Steve Dininno Datahead

From top to bottom: Beppe Giacobbe, Edward Koren, Gayle Kabaker, Eric Larsen, Janimation, Steve Dininno

April Instagrams

Posted by Workbook on 04/12/2016 — Filed under:  FeaturesGalleriesHeadlineInstagramPhotography
Dog at WindowLemons and Honey
James CarriereLisa Adams
Dog rolling on beachHand with three of hearts
Scott AnsellTimothy Archibald
Unicornpigeons
Kristyna ArcherRichard Schultz
Car overturned on the side of the roadold wall phone
David ZaitzWilliam Geddes
Winter city street sceneOdalisque on the bar
Vegar AbelsnesStewart Cohen
apple tree in snowcat observing cat
Brad ZieglerTimothy Archibald
small pond in the woodscar bumper decorated with flowers
Joe KellerDavid Martinez

This Month ETC is Fearless

Posted by Workbook on 04/12/2016 — Filed under:  FeaturesHeadlineMarketing IntelligencePhotography
Girls jumping off a cliff

Fearlessness and creativity are innate. To be truly creative you are breaking new ground and going where others have not. To make that leap requires fearlessness and belief in your ideas. Sometimes we get lucky, but chances are there's some failure behind that great image or idea, and the artist accepts this as part of the process and the challenge. In the second installment of their Core Values Campaign, Erica Chadwick and Joe Lombardo of ETC Creative chose to show us the numerous ways to visually interpret this concept that is so intrinsic to the creative process.

Roaring puppy

Etc Fearless Mood Board

ETC Creative Inc

April Editor's Picks

Posted by Workbook on 04/12/2016 — Filed under:  Editor's PicksFeaturesGalleries
Sylvain Sarrailh illustration of mobile home.Conceptual photo of eagle and bird at water cooler.
Sylvain SarrailhJeff Sciortino
Humorous illustration of ape smoking cigar.Humorous photo of woman dressed up as a chicken.
Vivienne ToHarold Lee Miller
Illustration of a bearConceptual photo of man wearing lamb costume.
Chi BirminghamRaina+Wilson

Latest Additions: April 10th - April 16th

Posted by Workbook on 04/11/2016 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Nick Berard
Working primarily with people, Nick Berard applies his years of environmental, portraiture, and real world experiences bringing to life editorial, advertising, corporate, and nonprofit campaigns.

His work over the past 20-plus years has been trusted and commissioned by national and international clients, recognized by the Fuji Corporation, and most recently, featured in Communication Arts Photo Annual.

Peanut butter and honey sandwiches, family, the creative process, a bicycle, and coffee are huge motivators, as well as the prospect of projects that are yet to come.

Portrait

Jeff Hinchee
Jeff is a Midwesterner now based in Brooklyn, New York. He has a background in theater, set and costume design, and puppetry, which he brings to his illustrations. Blending 2-D and 3-D techniques, they are an assemblage of original ink drawings, traditional paintings, cut paper relief, meticulous models, and the odd-found object.

Conceptual illustration

Tatiana Arocha
Tatiana Arocha is a visual artist from Bogotá, Colombia based in Brooklyn, New York. A graphic designer by training, Arocha's work spans illustration, motion graphics, live action production, curating, education design, site-specific art, product design, and publishing. She combines passion for storytelling with attention to detail, fearless work ethic, and refined sense of style, developed over years working in design. As a freelance designer and creative director, Arocha's client list ranges from advertising agencies such as Wieden+Kennedy and JWT, to networks such as MTV and VH1, to brands including Mitsubishi and Anthropologie.

landscape illustration

Eric Eul
Eric was born in, and hails from the City of Lakes, Minneapolis, Minnesota. His passions are cooking, sailing, camping, and telling great stories. Eric once survived a tornado in the woods. Ask him about it sometime.

On set, he uses his light-hearted disposition and fast wit to quickly gel with clients, crew, and talent, creating an agile atmosphere that serves the mission well. His goal is to create images that are beautiful, approachable, and unproduced. His relaxed, fun, yet always in control set-vibe, has time and time again resulted in happy clients. Eric takes the objective very seriously, all the while making sure everyone is still friends at the happy hour!

His love language is acts of service. He’d love to make you a hero. Enough about Eric. How are You?!

Portrait of three tweens.

John Corbitt
John Corbitt is an illustrator who has enjoyed a very busy 20-year career providing award-winning visuals that catch the eye with concept and wit. His versatile styles have frequently found their way into TIME, Sports Illustrated for Kids, Golf Digest, BusinessWeek, Vanity Fair, Reader's Digest and many others. Don't forget to check out his Alternate Styles section on his website to see his other popular styles.

Editorial illustration of Rx bottle.

Ransom & Mitchell
Ransom & Mitchell is the wonderful mess created from smashing together the creative talents of set designer - digital artist Stacey Ransom and director - photographer Jason Mitchell. Their approach combines cinematic lighting with distinctive scenery and digital artistry to create what cannot exist.

They love working with agencies, applying their distinctive techniques to create award-winning campaigns. By seamlessly weaving their photography, digital artistry, CG, and motion skills, all ideas, no matter how ludicrous, surreal, or far-fetched, are attainable.

Conceptual CGI photo.

David Chestnutt
David uses flat colors and gradients to give his work a very graphic look. He starts his illustrations traditionally so they have a spontaneous feel, then completes them digitally.

Illustration of man riding bicycle.

Gary Locke

Humorous illustration of a clownfish.

Workbook InFocus: Graphic Solutions for Packaging

Posted by Workbook on 04/08/2016 — Filed under:  FeaturesGalleriesWorkbook InFocus
Illustrations from various Workbook artists
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