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Latest Additions: June 26th - July 2nd

Posted by Workbook on 06/28/2016 — Filed under:  Features
Satoshi Minakawa
Having already built an excellent reputation in Japan, Satoshi moved to London in 2005 to study for an MA in Photography at the Royal College of Fashion. He now splits his time between Tokyo and London and travels the world for clients, bringing his unique mix of strong lighting techniques, boundless energy, and conceptual thinking to each project. The visual complexity of his work creates powerful multilayered advertising images.

Photo of swimmer

Bradley Clark
Having dedicated the last 20 years of his life to his love of painting, Bradley considers himself a lucky man. A graduate of the Art Center College of Design, Bradley is a traditional watercolor painter. His stylish illustrations pay tribute to a sumptuous retro aesthetic. Architectural renderings, holiday images, and plein-air landscapes feel at home in venues as diverse as books, packaging, licensing, and advertising.

When he is not busy painting, Bradley loves to travel, art direct for Living Celebrations: Life is a Masterpiece, and head the Rhinebeck/Rheinbach Exchange Program, where he works with 100 talented high school music students to perform and tour throughout the Rheinland in Germany.

Retro illustration of woman

Scott Lanza

Photo of egg sandwich

Megan Piontkowski
Megan is an illustrator living and working in Brooklyn, New York. Her background is in fine art, but when she finally gave illustration a try, she loved it. Megan continues to enjoy the challenge of illustration.

She also makes artist's books, the most recent is Feminist Ships, a hand-silkscreened and bound edition of 50 published in 2016 by The Women's Studio Workshop in Rosendale, New York. The book is in the collections of Harvard, Yale, The New York Public Library, The Library of Congress, Vassar College, Virginia Commonwealth University, and several other institutions.

Infographic showing how to make greek yogurt.

Steffen Schraegle
Steffen Schraegle is an internationally recognized photographer known for his powerful landscape, architectural, and automotive/CGI imagery. His work reflects his deep curiosity in diverse environments and cultures. He lives in both Germany and Spain.

Photo of cyclist

Sam Chivers
For several years Sam Chivers worked for a design/illustration studio producing work in a wide variety of styles for many different clients. In his spare time he explored more creative self-directed projects, bringing together his love of drawing and geeking out on the computer. His projects quite often ended up as screen prints, a process Sam has grown to love because of the restraints it imposes. His work naturally veers towards that blurry border point between science and nature. Recently, he's become aware of how much he's influenced by the countryside in which he lives and his tendency to fictionalize it through drawing.

Colorful illustration of man overlooking landscape.

Oliver Paffrath
Car photographer Oliver Paffrath began his career shooting fashion and lifestyle images. He has used this skill honed from these shoots to become a full-fledged car and automotive photographer working for the world's biggest car manufacturers on global advertising campaigns and car lifestyle brochures. Based in Germany, Oliver's focus is on meeting clients’ main restraints - timing, budget, and quality in every production.

Photo of Porsche

Carla Lucena
Illustrator and graphic designer Carla Lucena creates vector illustrations using soft textures and pastel colors to create beautiful vintage artworks. Carla's illustration career began with work for Ogilvy and Mather and McCann Erickson Worldwide; however, she soon discovered that her preferred visual language was illustration and so focused her energy on creating stunning images as a freelancer.

Vector illustration of lifeguard stand.

Daniel Pelavin for Los Angeles Magazine

Posted by Workbook on 06/27/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustrationbehind the scenesgraphic designlettering
Crop Circle Orange Crate Label

The classic orange crate label has always had a big influence on Daniel Pelavin's work. With an ideal balance of graphic illustration and decorative typography, it is perfect formula for visual storytelling. A recent assignment  for Los Angeles Magazine let Daniel put the classic formula to use for an article about farming and produce. In a Drawger post about the assignment he also tells us how he created the orange texture with Adobe's Illustrator's distort/glass filter and the shading on the leaves, with Andromeda Screens plug-in in Photoshop. We also get a look at the initial sketches and how he and the art director went through the refining process.

Orange crate label design

Gary John Norman on the Croatian Coast

Posted by Workbook on 06/24/2016 — Filed under:  FeaturesHeadlinePhotographyProduction
Sailing coast of CroatiaIt took months of planning and logistics; communicating with local producers, casting talent, and hiring a versatile crew that not only knew how to sail a 45-foot sailboat, but could assist in image production as well, was not an easy proposition. To make it all look easy and effortless is even tougher, but Gary succeeded beautifully. He managed to capture the rustic coast of Croatia, while at the same time keeping loose and fun, as he and the talent and crew sail from Sibenik on the mainland to Solta, Brac, Vis, and Kornati National Park. He had the logistics so finely tuned that  sometimes the yacht hardly stopped, as different cast and crew jumped on and off throughout the production. As captain, Gary would chart out a course that took full advantage of the natural beauty of the locations. Sometimes there was a cafe or restaurant which they reached by dinghy or, sometimes, just swam ashore!
Browse more authentic pictures that dance with light w​ww.garyjohnnormanphoto.com

sailing the coast of Croatia

sailing the coast of Croatia

sailing the coast of Croatia

Sara Forrest's Dance as Metaphor

Posted by Workbook on 06/23/2016 — Filed under:  FeaturesHeadlinePersonal WorkPhotography
Young Ballet Dancer

The assignment to photograph young dancers at a dance school in Maine was a natural fit for Sara Forrest, who herself had been a dancer for over 20 years. But as she began working and observing, she perceived a deeper meaning in the young dancers going through their paces.  She saw performing as a metaphor for life itself. "We are all asked to be soloists and sometimes part of the corps de ballet." In life and in dance, "it's about overcoming fears and achieving our personal best," says Sara. And sometimes, it's just about creating beauty for beauty's sake.

Young Male Ballet Dancer

Young Ballet Dancers

Ballet dancers putting on makeup

Ballet Dancers at the mirror

Ballet dancers running downstairs

backstage ballet dancers

Dan Bejar: Recent Assignments

Posted by Workbook on 06/22/2016 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Self Confidence  rebook Mag
Dan Bejar recently updated us with some completed assignments that capture some pretty complex concepts.

The image above was created for a Redbook editorial titled “Reflections of Confidence” while the image directly below is a photo of how the spread appears in print. The illustration was one of three that Dan created for the article, which appears in the June issue of Redbook magazine. The illustrations illuminate how to deal with a lack of self confidence in today’s world.

The following two images were created for the April and May issues of AARP The Magazine. “Risky Junk Bonds” illustrated a story about the risky world of the junk bond markets, and “The Second Marriage Dilemma” was created for a story about the complicated issues surrounding the distribution of assets in a second marriage.
reflections on Confidence
Risky Junk Bonds
Second Marriage

Andy Goodwin Spends Time with the Exonerated

Posted by Workbook on 06/16/2016 — Filed under:  FeaturesFilm/Video ProductionHeadlineMotionPersonal WorkPhotographyPro Bono
Exonerated

A record 149 people were exonerated of crimes they did not commit in 2015, and that number is likely to continue to climb in the years ahead. In Andy Goodwin's new film, Exonerated, we meet some the falsely accused: Kristine, Leroy, Daniel, Jacques, Dana, and Juan, who spent a total of 109 years in prison before they were released with the aid of  the Northwestern University School of Law's Center on Wrongful Convictions. How did this happen? As their stories unfold in a stark setting that recounts the years lost, we learn about instances of official misconduct, false confessions, faulty eyewitness testimony, and flawed forensics. There is an overwhelming sense of loss, but in the end, it seems there is nothing to do but to try and move on as they express their gratitude to the Center on Wrongful Convictions and for the support of friends and family who believed in their innocence throughout their struggles.

Exonerated
Exonerated

Exonerated

Exonerated

Exonerated

EXONERATED from Andy Goodwin on Vimeo.

Zack Secker Tackles the Job with Humor

Posted by Workbook on 06/16/2016 — Filed under:  Advertising CampaignsCharacter DevelopmentFeaturesHeadlinePhotography
Viberzi ad for IBS-D

How do you create an advertising campaign about a topic no one wants to talk about? That was the assignment for Arnold Worldwide when they took on the pharmaceutical company, Furlex LLC and its new drug, Viberzi, developed to treat IBS-D. The creatives at Arnold decided to build the campaign around Irritabelle, described by Adweek as " your irritable bowel sidekick."   Personifying a condition such as this with a little humor can go a long way to help open up the discussion on how to treat it.  Photographer Zack Seckler was hired for his sense of humor and storytelling skills to capture Irritabelle, who is constantly at the patient's side disrupting her day.

Viberzi ad

Viberzi AdViberzi ad

Latest Additions: June 12th - June 18th

Posted by Workbook on 06/14/2016 — Filed under:  FeaturesGalleriesLatest Additions
Dean MacAdam
During the course of Dean’s career, while living in the US and Sweden, he has worked with some pretty amazing advertising agencies, magazines, publishers, and toy companies. Some notable assignments include creating exclusive branding and character designs for Purina, Hasbro, and Burger King. From 2003-2007, Dean was a featured contributing artist each month for Disney publications. More recently in 2012, he collaborated with a Seattle-based, programmer phenom (Juraj Hlavac) and the New York Times technology editor (Bob Tedeshi), in which they created an interactive educational app experience that gained critical acclaim worldwide and the prestigious 2012 Apple Design award, among others.

Illustration of lumberjack.

Lee Brimble
Lee Brimble has a serious love for cars. He works both in the studio and out on location to capture vehicles in a fresh and exciting way. Lee combines his knowledge and skills to shoot both moving image and direct motion for clients.

Auto photographed on highway.

David Mahoney
David Mahoney is a British freelance illustrator based in Edinburgh, Scotland. Since 2010, David has worked with a wide range of Fortune 500 companies. David believes keeping tradition alive is important in an increasingly digital age. He specializes in the merging of traditional mediums and digital applications. This method of creating his illustration allows his work to be animated, a style often used in digital editorial magazines.

In 2014, David opened his first solo exhibition at the Coningsby Gallery, London, titled ‘Black + White’: a series of animated portraits of twenty leading individuals created in squid ink and watercolor. In 2013, David was awarded the 99U Scholarship by the Samsung Accelerator and 99U for his illustrative work.

Poster for House of Cards.

Carioca Studio
Carioca offers integrated services, from photography, illustration, CGI, and post production to locations, casting, hair and makeup artists, set construction, and mockups. The world-renowned photography concept house is currently ranked number two in the world for CGi by Lürzer's Archive and is highly acclaimed for its work specializing in conceptual CGI advertising imagery.

Carioca was founded in 2005 by artists Dragos Coman, Andrei Stoleru, and Dragos Traistaru, all photographers with fine art and advertising backgrounds. They always have a strong vision about each new project they are involved in; Carioca start with a big idea and bring their own vision and execution from concept to shooting to post production.

Polar Bear holding smoothie.

Eric Stein
As a creative director on the agency side, Eric Stein has years of experience leading award-winning creative initiatives for global ad agencies and brands. He infuses these storytelling and conceptual skills into his unique photography aesthetic with the intent of creating a deeper involvement between image and viewer. Eric explains: "My value add to the collaborative process is to present 'what-if' approaches, a fanaticism to detail, and alternative points of view beyond the basic assignment."

Polo player facing sports car on polo field.

Fian Arroyo
Fian Arroyo, with his creative mind and quick draw, has been creating award-winning illustrations and character designs for his clients, including many Fortune 500 companies, in the advertising, editorial, toy and game, and publishing markets for over 20 years. His dynamic and fun digital illustrations keep his work apart from being just another pretty picture. The quality of his art, being fun to work with, and the fact that he works at the speed of light, getting his projects done on time, have kept him in demand and pretty busy.

Cartoon family

Ewelina Dymek
Fashion illustrator Ewelina Dymek creates stunning fashion imagery using a mixture of black ink and monochromatic grey pencils. A self-proclaimed art and fashion nerd, she illustrates key Fashion Week Couture runway looks each season. She passionately appreciates good design, surrounding herself with inspiring images in her Polish studio from where she creates a multitude of mixed-media fashion illustrations.

Fashion illustration for Marc Jacobs.

Paul Price
Paul commenced his art career as a graffiti artist in Liverpool, followed by a degree in graphic design and advertising in both Liverpool and Buckinghamshire. He then spent 4 years at MacUser magazine, where he received awards for his Art Direction, including Best Designed Business Magazine in the Total Publishing Awards. He has spent the last 16 years working as a freelance creative director and illustrator. He has worked with clients on widely differing projects, from CDs, posters, book covers, brochures, packaging, branding, fine art, and magazines.

Paul has been featured in various design and art magazines. His work has also appeared in illustration books, and he has given talks on his style, techniques, and inspiration.

Cover illustration for AIX.

Greg Coulton
Illustrator Greg Coulton's philosophy is "the devil is in the detail," which pretty much defines everything he does. Intricate and multi-layered, his hand-drawn illustrations are driven by the principles of good communication design, honed during 12 years designing in London dd agencies. Whether he's creating brand stories or artwork for packaging, portraits, or album covers, the art of storytelling is at the heart of his work. Add to this his traditional draftmanship skills and love of exuberant, Baroque-inspired flourishes, the end result is unique illustrations that are meticulously detailed with enchanting narratives.

Decorative illustration of owl.

Surf's Up for Andrew Reilly

Posted by Workbook on 06/14/2016 — Filed under:  FeaturesHeadlinePersonal WorkPhotography
surfer with British flag

Staying observant is critical  for a lifestyle photographer like Andrew Reilly, who knows how important it is to keep shooting.  Sometimes that means just shooting for himself, as is the case with these images documenting his local surf culture with a 35mm point-and-shoot camera he always has handy in his truck. They capture a scene that pretty much plays out every day up and down the California Coast; intimate moments depicting surf culture taking place against the backdrop of a vast Pacific Ocean. When reviewing his commissioned work, it's clear that clients hire Andrew for the authentic feel he brings to whatever project he is working on.

surfboard leaning against van

Surfer standing on the shore

surfer wiping out

sufer walking to the beach

Parking lot with surfers California Coast

Driving up the coast of California

Stills+Live Action: Jonathan Chapman and Laurie Rubin Explain the Process

Dog in Photo booth Girls in a hammock

Jonathan Chapman and Laurie Rubin are two of the best examples of how the role of the professional photographer continues to evolve. They are both now firmly planted as photographers/directors, but after viewing their panel discussion at the recent Visual Connections event in Chicago, it's clear that they are really multi-disciplined creative professionals with an array of interrelated skills. For both, "good creative" drives the project, and both would agree that each medium impacts the other in terms of the creative decisions they make. But the process by which they solve creative challenges that inevitably arise from a complex shoot involving stills and motion are different and unique to their own skill set and experience.

Laurie begins a project whenever possible with what she calls a pre-shoot. She tech scouts and shoots a location. She rehearses the movement from one scene to the next. She is able to influence the direction of the project by sharing the imagery with the agency that then often uses the material to build storyboards to present to the client for approval. This approach gives everyone on the project a good overview of how the production will unfold. By the time the shoot day arrives, most of the creative decisions have been made, so then it's all about flawless execution.

Jonathan takes a somewhat different approach. He works with the client to be sure that he gets the shots that have been preapproved by the client, but builds in 15 minutes of every hour for what he calls "unscripted shooting." He has a trusted staff of other photographers and DPs who shoot in tandem with him and know his aesthetic. Jonathan told the crowd that a sort of competition arises to see who can get the better shot or footage. He also tells us that more often than not the client opts to purchase a portion of the those captured unscripted moments in addition to what has already been budgeted by the client.

Still image/live action production provides clients the opportunity to create well-branded content for use across multi-platform campaigns. For the photographer/director who has the creative chops and the technical skill, the opportunity to assist clients in telling their stories is providing some great opportunities. Check out Laurie's and Jonathan's promo reels, as well as the full discussion that took place at the Workbook-sponsored Visual Connections Chicago below.

Panel- Print and motion Vid H264 from Laurie Rubin on Vimeo.

JCP Directors Reel from Jonathan Chapman / JCP on Vimeo.

Visual Connections Chicago 2016 The Production from The Workbook on Vimeo.
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