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Award Winner Vadim Rubtsov's Latest and Greatest

Posted by Workbook on 04/28/2015 — Filed under:  FeaturesGalleriesHeadlineIllustration
Illustrator Vadim Rubtsov is an acclaimed illustrator from Ufa, Russia who has been awarded in the following contests and festivals:

ADCR Awards
Festival "9 World"
Festival "The Symbol"
Festival of Social Advertising "Urban Environment"
The International Festival of Animated Stories "Examination"

Below are images from some of his most recent projects:

Poster for radio "Chanson" (above)

For "Museum of the Bible" (US)

Cover for a comic book "Fly"

For the film, "A. Konchalovsky"

Photographers' Community Table Part 3: It's All About the Work.

Posted by Workbook on 04/28/2015 — Filed under:  Community TableFeaturesHeadlineMarketing IntelligencePhotographybehind the scenes
Photographers' Community Table

The Work. It defines you and your business. New work is what keeps the conversation going and engages current and perspective clients.  The internet has created an environment that is in constant demand of new imagery.  Everyone agreed that it is far too easy to get lost in the minutiae, but Heather Elder said it best, "I just want to point out that every question we are answering comes back to creating new work.  You define your success by it,  you use it to market with and you win new clients with it.  I hope that we can all walk away from this today remembering that you NEED to set boundaries for yourself and carve out time to be able to create new work.  It is what keeps you happy, gives you that pocket full of cash, the work we need to advertise; your inventory."

To read the full transcript go to: or

Many thanks again to: Lisa Adams, Paul Aresu, Kevin Arnold, Thomas Chadwick, Stewart Cohen, Ty Cole, Chris Crisman, Vincent Dixon, Hunter Freeman, Scott Montgomery and Walter Smith.

Community Table

From Photography to Film: Michael Grecco Creates Both Beautifully for Panasonic

Posted by Workbook on 04/27/2015 — Filed under:  FeaturesHeadlineMotionPhotography
Michael Grecco has loved photography his entire life, but he also has an impressive amount of knowledge and skill when it comes to filmmaking. Being a dual threat has become more and more valuable in recent years, and Michael is just that. His latest campaign for Panasonic, "Forever Young" showcases both these skills with a spot that delivers both an exciting and visually eye-catching ninety-second scene, as well as beautiful still imagery. We'll let Michael explain how he developed his talents as both a photographer and filmmaker:

"I first fell in love with photography as a kid in summer camp; the magic of watching a print develop in a tray in the dark totally captivated me. Having the bug, a few years later I started poring over the Time Life Photography books from the local library. In fact I actually snuck them out in a vein attempt to “own” something so great, a photograph. This is where I became deeply committed to the art, after spying the likes of Penn, Avedon, and Bruce Davidson. All though grade school and high school I stayed up many a night studying, reading, and learning everything I could about great photographers and amazing photographs.
As a teenager, having totally been into photography, I thought I knew it all, and I figured I could not learn any more about photography. How silly of me! So I went to film school. Instead, I would learn about moving images; this was a completely new experience that also mesmerized me because the films I studied were Ingmar Bergman, Rainer Werner Fassbinder, and Michelangelo Antonioni. This is where I really derived my deep love of lighting and the use of shadow to create an emotion that helps convey a great story. Movies I had never imagined existed at the time inspired me to graduate with a degree in filmmaking.
So having the opportunity to direct now is an honor. I realize in many ways it very much like directing your subjects for a still shoot; it's all about good communication and patience. But I must say it is definitely in my blood. Please check out this latest work for Panasonic, it's a spot that was made in 4K with their new cameras.
Let's collaborate on a great shoot together soon!"

4K Stills from the Motion Shoot

Actress Aqueela Zoll enjoys an ice cream cone in Joshua Tree, California on February 18, 2015.

Actress Aqueela Zoll looks at the Porsche as actor Rodney Rodd watches while sitting on a bench Joshua Tree, California.

Porsche 911 on a dirt road at the Joshua Tree Ranch in Joshua Tree, California February 18, 2015.

Porsche 911 outside the hotel Parker Palm Springs in Palm Springs, California

Workbook Latest Additions: April 26-May 2nd

Posted by Workbook on 04/27/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Reggie Ferraz
Reggie is a Southern California-based commercial and advertising photographer whose primary focus is sports, action, active lifestyle, and portraiture. His work ranges from commercial stills and motion, working closely with ad agencies and freelance designers creating award-winning campaigns. He has won multiple awards in the prestigious ADDY or American Advertising Awards, winning both gold and silver in the category of photography.

Richard Borge
After attending Concordia College and earning a MFA from the University of Arizona, Richard Borge took a full-time position teaching at Western Carolina University in North Carolina. Three years later he opened his own studio in Manhattan. Richard primarily illustrates for editorial and corporate/advertising and animation/motion design. He is well versed in visual consulting and creative direction. One of Richard’s favorite aspects of visual communication is the conceptual process, be it selling a product or conveying the intricacies of a complex article.

Allen Mims
Allen behaves, plays well with others, is neat and considerate, and gets his work done on time. He's also creative, quirky, inquisitive, persevering, and perspicacious. That's the salt and pepper of his work, good photography seasoned with insight, good photography that grasps for perfection while clinging to spontaneity.
Allen has created a lot of award-winning photography, has been published in Communication Arts, and has led professional organizations.

Santa Lim

Clay Hayner for "Free to Breathe"

Posted by Workbook on 04/24/2015 — Filed under:  FeaturesHeadlinePhotography
Here are some new images for a campaign Clay Hayner of Big Picture Reps worked on with the Firehouse Agency for yesterday's charity foosball tournament in support of Free to Breathe. Free to Breathe is a partnership of lung cancer survivors, advocates, researchers, healthcare professionals, and industry leaders whose mission is to ensure surviving lung cancer is the expectation, not the exception.

Additional credit goes out to studioMiguel for the excellent CGI work.

John W. Tomac: "The Fitness Blues" and "Fitness in Flight"

Posted by Workbook on 04/24/2015 — Filed under:  FeaturesHeadlineIllustration
Illustrator John W. Tomac recently illustrated the distinctly modern everyday issues we experience on a frequent basis: social media stress and finding time (not to mention space) to work out while on the road or even inflight.

Titled "Facebook Blues" and created for the Boston Globe, John's first image accompanied an article on a study that found consistently using Facebook can make you depressed.

The second image, titled "Fitness in Flight" for Wells Fargo Conversations, the bank's magazine, illustrates something that may be physically impossible on most flights but would certainly be nice to experience, even if it ticks off every other passenger in the section.

Accidents Happen: Shanghoon's Stop Animation Spot and Still Image Campaign

Posted by Workbook on 04/23/2015 — Filed under:  FeaturesHeadlineMotionPhotography
By Shanghoon

I was happy to get the opportunity to work with Dan Bache, a good friend and amazing art director, on a campaign for Polysporin. We focused on the motion piece in December, finished the print piece in January, and it’s now appearing across Canada where I recently spotted it in Canadian Living!

Part of the prep for this job involved scouring the city for the perfect cutting board, which I ended up finding right next door to Westside Studio. Thank you to Gibson Greenwood for the beautiful custom boards and to Franc Madden for roughing them up. And thanks to Sarah Sweeney for her mad produce-cutting skills.

Last but not least, I also want to thank stop motion animator Philip Eddolls for his patience and expertise on this project – I hope he’s as pleased with the final product as I am.

  • Art Director: Dan Bache at JWT Toronto

  • Photographer/Director: Shanghoon

  • Stop motion Animator/Compositor/Technical Director: Phillip Eddolls

  • Food Stylist: Sarah Sweeney

  • Prop Maker: Franc Madden

  • Assistant: Abe Roberto

  • Production: Westside studio

  • Producer: Phaedra Kennedy

  • Editing: Alter Ego

Polysporin Commercial from shanghoon on Vimeo.

Photographers' Community Table Part 2

Posted by Workbook on 04/23/2015 — Filed under:  Community TableEventsHeadlineInterviewsMarketing IntelligencePhotographyUncategorized
CommunityTable Photographers Roundtable

The over-arching theme of this second post is success. How do we define it? How do we obtain it and sustain it? When Lisa Adams was asked, "How will you define success in 2014?" she first answered with the obvious metric: how many new clients was she able to engage? This will tell her that her marketing is working and she has increased her billings. Every photographer there agreed; consistent marketing and promotion are key to creating new business. Thomas Chadwick says that when he gets up in the morning, “there is a running to-do list, most of which is about marketing these days." All were realistic enough to know, though it does not always provide a direct path to success, you have to take the long view. As Lisa also said, "That client or agency might be on the hot list for five years. One day the phone rings. Here we go. It can take a long time to pay off."

Woven throughout the conversation was, of course, the essential challenge of creating relevant, compelling, beautiful imagery, whether for a client or for a personal project. Each of these photographers has his/her own personal way of approaching that process which you can read more about in the full transcript at: and

Thank you once again to the participating photographers:Lisa Adams, Paul Aresu, Kevin Arnold, Thomas Chadwick, Stewart Cohen, Ty Cole, Chris Crisman, Vincent Dixon, Hunter Freeman, Scott Montgomery, and Walter Smith

Community Table Photographers Roundtable


Posted by Workbook on 04/23/2015 — Filed under:  GalleriesHeadlinePhotography
In honor of Earth Day we put together a gallery of images that we hope inspires you to get outside!

 Christopher Wilson

 Carl Tremblay

Diana Zalucky

Vegar Abelsnes

Tyler Stableford

David Aaron Troy

Christopher Wilson

Christopher Wilson

Vegar Abelsnes

Pat Molnar

Chris Crisman. Mac English & Family for Field & Stream. Squirrel Do

Alexander Pollard Artists' Eco-friendly Illustrations and Quotes

Posted by Workbook on 04/22/2015 — Filed under:  FeaturesGalleriesHeadlineIllustration
Illustrators Stanislawa Kodman, Don Morris, Judy Reed Silver and Laura Coyle of Alexander Pollard Artists are all celebrating Earth Day with a variety of unique illustrations and accompanying quotes ranging from Dr. Seuss to Marjorie Harris.