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Pete Barrett: Go Go Speed Racer

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesGalleriesHeadlinePhotographyPro Bono
Photographer Pete Barrett is a massive racing fan and he's particularly passionate about Drag Racing. Since the start of March and continuing through next month, Pete has been shooting at a number of professional Drag Racing events that have produced some thrilling imagery. Here's his take on the experience so far:

Like most guys, I have always liked going to the races. The only thing better than going to the races as a spectator is getting credentials to shoot them. I have had the good fortune to shoot many races over the years. From Formula One, to assignments from Dodge to shoot the Nascar races at Homestead Motor Speedway & Daytona, to projects for Bloomberg Markets shooting events where a private luxury car club rents an airstrip for the day to race a multitude of ultra high end supercars at speeds of well over 200 mph.

Of all that I have shot, nothing trumps the thrill of drag racing. The sound of the engines roaring as the cars speed down the track… The smell and sight of the smoke of the burning rubber as they do their burn-outs… It’s truly thrilling and the racers are incredibly fearless. From the supped-up street cars rocking 800 horsepower knocking out 10 second 1/4 miles, to the top fueled dragsters with up to almost 8,000 horsepower that go from 0 to over 300 mph in less than 4 seconds, many equate it to the forces you’d feel taking off in the space shuttle as it puts 5 to 6 times the G forces on you as you rocket down the race track. They are the fastest accelerating land vehicles on the planet.

I love getting out and shooting all this! As you kneel down next to the cars when they do their burnouts, you can feel the sound waves pounding you like someone beating you repeatedly really fast with large, heavy pillows. It shakes the ground under your feet and were it not for the ear muffs, would permanently damage your hearing. It’s unnerving and extremely exciting all at the same time. These are just a few images from part one of an at least a 3 part series of shoots. We have both still and video shoots planned from the Top Fuel NHRA races in Charlotte Motor Speedway in March and the IHRA Nitro drag series in April here in West Palm. Check out the results so far and stay tuned for more high powered imagery to come!

To see more of my work go to the Speed Racer section on my site or follow me on Instagram  @PeteBarrettPhoto and stay tuned for more exciting stuff in the coming months!

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Taylor Callery awarded by the Society for News Design

Posted by Workbook on 03/31/2015 — Filed under:  Award WinnersFeaturesIllustration
This illustration from Taylor Callery for The Boston Globe Book Review received an award from the Society for News Design. Congrats to both Taylor and AD Jane Martin!

Chris Whetzel's March Madness Illustration for the LA Times

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesGalleriesHeadlineIllustration
Several weeks ago, illustrator Chris Whetzel helped the LA Times kick off their March Madness Preview with this image depicting the relative underdog status of Western teams like Arizona and Gonzage compared to traditional East Coast and Midwest powerhouses like Kentucky, Duke, Virgina, Wisconsin and Villanova. Whetzel portrayed each team by their mascot/nickname (Duke Blue Devils, Wisconsin Badgers, Kentucky and Villanova WIldcats, Virginia Cavaliers). Ultimately, both Arizona and Gonzaga performed admirably, making it all the way to the "Elite Eight" or Quarterfinals of the tournament, but couldn't quite make it past Duke and Gonzaga, respectively. Below is the final published image, followed by several drafts and Chris' description of his creative process.

Roughs (the AD actually considered these as sketches and sent back a layout with his favorite)

Final sketch from selected rough (went a little nuts with this one).

I'm SO happy they liked the idea of using the mascots (Kentucky Wildcats, Virginia Cavaliers, Duke Blue Devils, Villanova Wildcats, Wisconsin Badgers). A requested alternate version with the smaller teams as mascots (Arizona's Wildcat wears a hat and that bulldog just looks so silly):

You may notice that the small figures changed in the final art; it was a requested revision that the reader be able to see the team names on the players' backs. I much prefer the twisting figures in the sketch, but I totally understand and was happy to do the revision. Also both team numbers are "2" as a way to reflect the teams' seeds (college basketball jargon :)

Shaina Fishman for Canon

Posted by Workbook on 03/31/2015 — Filed under:  FeaturesHeadlinePhotography
Animal photographer Shaina Fishman captured this image for Canon's new EOS 70D model campaign. Showcasing the camera's autofocus system, Shaina presented the everyday sight of a Bulldog being chased by a savage, violent gang of tiny kittens.

Agency - Grey
Client - Canon
Producer - AJ Productions
Agent - M Represents Inc.

Gary John Norman: Silver Sea and a Bucket Load of Fun

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesHeadlinePhotography
Photographer Gary John Norman has recently completed two new projects that both showcase his passion for all things beach and ocean related in unique and varied ways. Here's what he had to say about each campaign:

Silver Sea
"Trying to recapture a previously shot successful image, but with a new demographic using a mature silver haired woman didn’t go to plan as the wind chose to change direction and stir up the calm seas. However, the result was powerful and engaging. The contrast of the woman’s red costume against the grays of the sea and sky and the strong wind in the woman’s hair make the viewer entranced and curious."

A Bucket Load of Fun
A big kid at heart, Gary’s favorite things are trains, planes, boats and the sea. Where he can, he incorporates these elements into his work along with a bucket load of fun! We took some creative kids to the beach with a cardboard plane and lots of imagination, then we let things just happen.

Workbook Latest Additions: March 29th-April 4th

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesGalleriesHeadlineMotionPhotography
Samer’s imagery is an extension of him; an extension of his love for music, travel, architecture and especially his love for the intricacies of the human experience that make every individual unique. He loves collaborating with and executing a client's vision as well as bringing his own visions to life. Samer is a passionate person who puts every ounce of energy into his work alongside the extremely talented, creative crew and clients he has the honor of working alongside. He feels blessed every day to be doing what he does.

Tyler Darden
Tyler specializes in painterly digital and traditional oil painting and pen and ink portraits and people. He works to improve on each piece and emphasize craftsmanship and concepts, and has fun at the same time. His work, commissioned by regional magazines and corporations, has been published in the Art Director’s Club of New York Annual, the Communication Arts Design Annual, Print’s Regional Design annuals and Society of Publication Design Annuals and SPOTS competition.

Raina + Wilson
Raina and Wilson are visual collaborators. Whatever the shooting situation, having two pairs of eyes on set works to keep the flow of the shoot moving forward and helps capture a larger number of images over the course of a shoot day.
They met over 15 years ago and began collaborating on projects while they were both in photography school. The collaboration continued when they moved to Toronto but officially joined forces and started shooting commercially as a team 8 years ago. They have found that their different skill sets and approaches (Wilson’s the techie and Raina’s more of the creative) fit together well and their clients love having two creative, problem-solving minds on set instead of one!

Jennifer Davick
The world of photography no longer fits within clearly defined content platforms. Today, a story must migrate among print, still, sound and motion. Jennifer embraces this hybrid world of storytelling as a food photographer and director for commercial, editorial and publishing clients. Known for her ability to capture all aspects of food, culture and lifestyle, Jennifer and her team serve brands such as Norwegian Cruise Line, US Dairy Export Council, Delta Air Lines, Whole Foods, Southern Living, Rizzoli, Coastal Living, The Fresh Market, Publix Super Markets, Chronicle Books, Oxmoor House Books and Better Homes & Gardens.

Ashley Gieseking for Bzees

Posted by Workbook on 03/30/2015 — Filed under:  FeaturesGalleriesHeadlineMotion
Photographer Ashley Gieseking recently completed a still and motion project for Bzees shoes. The shoot included capturing hundreds of images for a stop motion brand video, as well as still images for use in POS and web. The campaign is colorful and eye catching while still keeping the spotlight firmly on the shoes themselves. Take a look below!

Bzees - Shoetopia from Ashley Gieseking on Vimeo.

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Richard Borge for The Washington Post

Posted by Workbook on 03/27/2015 — Filed under:  FeaturesHeadlineIllustration
Illustrator Richard Borge completed this image for the cover story of the Washington Post's Sunday Business Section, "The Lobbying Machine, Recalibrated". The image and the story explore how the lobbying industry is being transformed by new technology. This technology is influencing how lobbyists infiltrate congress and work with clients, essentially using data mining to get votes.

Art Director: Madia Brown

Laura Coyle's "Game of Life"

Posted by Workbook on 03/27/2015 — Filed under:  FeaturesHeadlineIllustration
Laura Coyle was commissioned by Emory Health magazine to create a Quality Life game board to be the featured illustration for the article, “Predictive Health Approach”. Laura began the project with their list of positive and negative actions as well as common diseases and measurements that predict health. She then designed the game board so that it could actually be played. We think her illustration captured the article perfectly!

Road Trip with Steve Beaudet

Posted by Workbook on 03/26/2015 — Filed under:  Personal WorkPhotography
Steve loves old cars. He owns a ’65 Mustang Fastback, but when a friend offered to let lend him his '63 drop-top Lincoln in triple black with suicide doors, he knew exactly what he wanted to do. He called in the A-Team; Melanie Whittle on wardrobe, Hollis Hankins on H&MU and Robbie Sell (assistant extraordinaire) and they all piled in and went on a road trip. Janile Estrada from Elite Miami supplied our Thelma and Louise (Sydney Fine and Jessica Soler). With top down, the smell of motor oil and unburned gas in the air, they made their way to the everglades for a day of shooting in the sun. A special thanks to Mother Nature for her cooperation. To see more images from the shoot go to

'63 Lincoln

girl in mirror

girl in a diner

'63  Lincoln

girl driving

Click HERE for Steve Beaudet's website.