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Hope Pope Cover for Philadelphia Magazine

Posted by Workbook on 10/09/2015 — Filed under:  FeaturesHeadlineIllustration
Pope Hope Philadelphia Magazine

Chris Wetzel was asked to create a portrait of Pope Francis for Philadelphia Magazine to commemorate his visit to the City of Brotherly Love.  It is a terrific take on  Shepard Fairey's Obamas HOPE poster of 2008. We've Had HOPE, NOPE and now the latest, POPE!  Chris talks about the how the project came together on his Blog.

Donald Trump Portraits

Posted by Workbook on 10/09/2015 — Filed under:  Editorial IllustrationFeaturesHeadlineIllustration
Trump as Batman

Last week's cover of the New York Times Magazine featured Donald Trump as a over-inflated balloon.  This week while working on Workbook Spring 2016 Illustration we came across two more Trump portraits definitely worthy of note:  Jacob Thomas' depiction of Trump as Batman, and  Dale Stephanos' version of Trump as a hot air balloon!

Trump as a Hot Air Balloon

October Instagrams

Posted by Workbook on 10/07/2015 — Filed under:  FeaturesHeadlineInstagramPhotography
Baby face in water
Saverio Truglia
Jesus coming soon
Paul Mason
Pier telescope
David Zaitz
Mama and baby horses
Tosca Radigonda
Stack of pancakes
Marshall Gordon
Chicken car
Cade Martin
Vintage VW Bug
Diana Zalucky
Mom and baby kiss
Cheyenne Ellis
Baby toes with faces
Stewart Cohen
Cutie Pie Trailer
Vegar Abelsnes
Donkey on the beach
David Martinez
Two big brothers
Leland Bobbe
peeled orange half
Mark Wiens
Glowing teepee at night guesthouse
Cheyenne Ellis

Making Moving Imagery

Posted by Workbook on 10/06/2015 — Filed under:  AnimationFeaturesHeadlineIllustrationMotion
R. Borge Ill. Boston GlobeSo much work goes into an illustration that given the option, it makes sense to get more out of it by making that image move.  Animating an image enables the artist to continue a story or take it in a surprising new direction.   In the process of learning to  animate his own imagery, which throughout his 20 year illustration career has been largely 3-D, Illustrator Richard Borge has not only  been rewarded creatively but also has something new and valuable to offer his clients.  "People often think that it's a very complicated and time consuming process,"  according to Richard Borge, "but with skill and a little planning, it doesn't need to be." But of course, there is a level of knowledge and skill  that must be mastered first.

High on Richard's list of programs is Adobe AfterEffects, which is essentially Photoshop on a timeline.  With a basic knowledge of stop motion animation and the fact that his illustration work has always involved  3-D models, Richard began  classes in AfterEffects to learn the basics. He became  so excited about its possibilities he spent hours on his own each week working with the program.  He soon realized what his greatest creative challenge would be.  As he says, "The main difference is that with motion you have the opportunity to ‘reveal’  something as you go through time, whereas a still image generally needs to convey everything in one moment. It’s a different mindset, but it’s wonderful once you get comfortable with it.”  When it comes to technical challenges,  AfterEffects is the kind of program that is as simple or complex as you want to make it. Given all the available  pull down menus with endless choices Richard  decided it was best to "filter" his options at first  in order to not become overwhelmed  and then  built his skills from there.    Richard can't say enough good things about AfterEffects.  Besides all the programming options, it allows you to work with all forms of creative expression: music, video, audio, storytelling, drawing, painting, and sculpture.  Once Richard became proficient enough, he began teaching classes himself at Pratt and Parsons  and says he continues to learn as he helps  his students  achieve their own creative goals. He has also added Cinema 4D to his list of programs to master and says that it is has an easier learning curve than Maya or some of the others. Whereas with After Effects you have a 3D environment filled with 2D objects, Cinema 4D will gives you the ability to include completely 3D imagery.  Cinema 4D is a popular program in the field of motion design and motion graphics.

Right now Richard is working on  working on now is a music video for a song called Digital Animal by Honey Claws (they only have a static image now). This song was made popular after being on an episode of Breaking Bad.   He recently finished the editorial piece above for the Boston Globe and did a simple animation treatment for their online platform.  In another project for AVID he suggested animating some of the imagery from a series of three print ads he created for them, and was   able to handle everything: concept, model making, photography and eventually the animated version. Richard then hired long time collaborator, Jack Dangers from Meat Beat Manifesto to handle the audio aspect of the project. The project came together really well and led to another video for Meat Beat Manifesto.  To see samples of what Richard is working on right now, go to his Instagram Page and if you are interested in knowing more about AfterEffects,  Richard is in discussion with The Society of Illustrators to lead an After Effects demo in New York City sometime in late 2015 or early 2016.

Digital Animal music video, work in progress clips from Richard Borge on Vimeo.

@honeyclawz video #wip. #digitalanimal #glitch #pixel #portrait #cyber #honeyclaws

A video posted by Richard Borge (@richardborge) on

Latest Additions: October 4th - October 10th

Posted by Workbook on 10/05/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Paradigm Color Studio
Located in Chicago's West Loop, Paradigm Color Studio provides a wide range of pre-media and production services for medium-to-large-sized companies. We are responsible for retouching and assembly of multiple advertising campaigns and approximately 18 catalogs and books annually for a list of companies that includes brands from Affy Tapple, Lowe's, Fannie Mae, Northwestern University's Kellogg School of Management, the Art Institute of Chicago, the Museum of Fine Arts Boston, the High Museum, and the Adler Planetarium. In addition, Paradigm Color produces advertisements for a number of companies that include Herman Miller, USG, Gatorade, Skittles, Reebok, Cottonelle, The Steppenwolf Theater, Motorola, McDonald's, Navy Pier, Walgreens, and Jim Beam.

Conceptual photo of Dyson vacuum cleaner vacuuming a crop field.

Tony Harmer
Tony is a commercial and editorial photographer. Born in High Wycombe, England, he moved to New York City where his passion for photography became a career. After years in New York shooting for editorial clients, as well as being chief photographer and photo director for magazines such as Antenna and 0-60, he began his career in commercial and advertising photography. Now based in Los Angeles, and driven by his love for experimenting with light, Tony specializes in automotive, still life, landscape, and lifestyle photography.

Photograph of Cadillac

Federico Gastaldi
Federico Gastaldi is an Alessandria-based illustrator. In 2013, he graduated from the IED of Turin (European Design Institute) with a BA in illustration.

In the same year he won second place in the competition Previsioni del Tempo, the contest of the Italian Illustrators Association (Associazione Autori di Immagini) that rewards the best emerging talents.

Editorial illustration of Barack Obama

Christopher Nastri
Christopher was born in New York and raised in Texas. Though he lives in Dallas, he will happily go wherever a shoot takes him.

Years of studying studio arts shaped Christopher’s creative eye and is the foundation of his photographic style. The blending of art and technology in photography is always a fulfilling and inspirational process. His passion drives him to always create the best possible image for his client, and his wealth of experience allows him to do this consistently.

He has found food and still life/product photography (with a human thrown in now and then) to be especially satisfying, and he is blessed to work with the best food and prop stylists and support crew in the business. On set, they share a strong work ethic, creative thinking, and a healthy dose of laughter.

Photo of BBQ Ribs

face time Fall 2015

Posted by Workbook on 09/30/2015 — Filed under:  EventsFace TimeFeaturesHeadlineIllustrationPhotography

Workbook face time Fall 2015

This Saturday, October 3, 2015 Workbook will host face time, our semi-annual portfolio review.  Creatives from some of the best agencies in the Los Angeles area will gather to review portfolios of high caliber photographers and illustrators.  If this event is as good as the last, it should be a great networking event for all participants.   Here is some of what that participants at the first face time event that took place in February 2015 had to say:

“Workbook’s face time was great! First and foremost it was very well organized, not too crowded, with a high level of talent - photographers and creatives alike. It was great catching up with some of the photographers I admire, as well as making connections with come creatives I’ve been trying to get in front of for a long time. I did not know what to expect, but left feeling like it was well worth the trip and a great use of time. Sign me up for next time!”

  • Tim Tadder, Photographer

"I thought face time was a great experience. I got to meet photographers and see their work in a setting that allowed me to really get to know them and their thought processes. It's way more enlightening than just clicking through a website. It reminds me that it's part of my job to meet people and see what's out there."

  • Daniel Gray, Creative Director, Dailey

“Glad to be part of the Workbook’s face time portfolio reviews today - probably one of the best portfolio reviews I've been good company with a a lot of great photographers showing work to creatives from LA's top ad agencies. Loved it!”

  • David Zaitz, Photographer

“I was humbled at the level of talent of all of the participants. The whole day ran super smoothly, and I truly enjoyed meeting all of the super talented photographers!”

  • Peter Stark, Partner, Creative Director, Print, BOND

"I'm so glad I went to face time. As an art director, it seems we rarely get opportunities to look at a photographer's book and learn about the artist behind the lens. Wonderful day of seeing great work, meeting great people, and making great connections! Thank you Workbook!"

  • Joe Bui, Creative Director, Covert Agency

“It was a great opportunity to meet the people behind the camera. We have “portfolio” shows at the agency I work at about 2-3 times a week and rarely get a chance to meet the people (and honestly just grab free snacks). But meeting the photographers and getting their thoughts, seeing their personalities, and hearing them talk about their work made the whole thing more real.

  • Stephen Lee, Art Director, Saatchi & Saatchi

“It’s great to actually look at physical books and have a conversation about the work, meeting face-to-face so you really get a sense of the opportunities for collaboration.”

  • Dana Markee, Freelance Creative Director/Art Director

“Wow, face time…what a great event! The location and scheduling were spot-on. I was able to get in front of buyers who’s names I’ve known for years but had not met until now. I will not be surprised at all if a project comes in as a result of this time well spent. Thanks, Workbook!”

  • Dana Hursey, Photographer

“Workbook’s face time is a great experience. It’s a comfortable and constructive opportunity to meet and discuss art with creatives in different aspects of advertisingand marketing.”

  • Sean McNamee, Associate Creative Director, Cold Open

“I felt that face time was the perfect way to meet with creatives. There was enough time to have a meaningful conversation and to get to know them a little bit better. Heidi and Workbook did a terrific job in organizing this tremendously helpful - and smoothly run - event!”

  • Hunter Freeman, Photographer

"To me, face time is a great way to meet photographers you've always wanted to work with and meet photographers that you can't wait to work with!"

  • Stephanie Arculli, Freelance Creative Director

“What a great event! So well organized and a great way for me to connect with photographers I've known about for years but for various reasons never met, as well as meet with others I did not know at all. On the flip side, I think it's a great venue for photographers to get face time with agency creatives.”

  • Melanie Tongas, Freelance Art Producer

Stanley Chow for the New York Times Magazine

Posted by Workbook on 09/30/2015 — Filed under:  FeaturesHeadlineIllustration
D.Trump NYTMag Cover Stanley Chow

Stanley Chow and the creative team at the New York Times Magazine have created a fun, a little subversive, and ambiguous portrait of Donald Trump as the front  runner for the Republican presidential nomination. Will he continue to rise above the rest, or is he over-inflated and about to burst?  Either way, the creatives' choices here capture the Trump persona perfectly! To see more about the collaboration go to NYT Mag's Design Director Gail Bichler's Twitter feed.

Michael Grecco Goes to The Emmys

Posted by Workbook on 09/29/2015 — Filed under:  CinemagraphsFeaturesHeadlinePhotography

Guest Actress, Drama winner #MargoMartindale The Americans (FX TV series) Emmys / Television Academy FOX #cinemagraphs; Michael Grecco Flixel

Posted by Michael Grecco Photography on Tuesday, September 29, 2015

Posted by Michael Grecco Photography on Tuesday, September 29, 2015

Michael Grecco spent some time photographing attendees at the recent Emmy Awards. To see more of the beautiful cinemagraphs he created with these portraits go to his Facebook Page.

Workbook Latest Additions: September 28nd - October 3rd

Posted by Workbook on 09/28/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Ian Seo
Having always admired the artwork and design of comics from the '40s and '50s, stylistically Ian’s work is somewhat nostalgic. His background in graphic design has been helpful in creating the right look for each finished piece. In the past, he’s worked with pen and ink, but now his work is almost exclusively in the digital realm, from start to finish. He is proud to be represented by Deborah Wolfe Ltd.

Retro comic book illustration of a man having a nightmare.

Attic Fire
Attic Fire specializes in the creation of advertising and editorial imagery for the hospitality, interior design, architecture, and architectural products industries. Recognized worldwide by both clients and peers, the company has garnered international attention for its unique work, methods, and abilities. The Attic Fire team is led by two highly skilled and unique principals, each possessing distinctive insights and abilities brought to the company from diverse backgrounds. They love the process of collaborating with clients and being involved with an advertising project from conception to fruition. Plus, they’re just plain fun to work with. Traveling internationally on assignment, our team has delivered many thousands of highly produced images and gained the experience to tackle just about any project.

Interior photo of a kitchen

Robin Boyer
Whimsical illustration of squirrels gathering acorns

Peter Taylor
A traveler and a wanderer, Peter Taylor lived and worked in New York City, Los Angeles, Phoenix, Miami, Washington, DC, and other cities before settling into Charlotte in 2007. He worked as a newspaper photographer, a pro sports photographer, a lifestyle photographer, a fashion photographer, a war photographer, an advertising photographer, and a food photographer. All of these experiences have helped shape a special and unique point of view. Today, he mostly shoots lifestyle, food,  and outdoor assignments for ad agencies, magazines, and websites including Southern Foodways Alliance, Orvis, Garden and Gun, Our State, Savuer, Rolling Stone, Popular Mechanics, Prevention, Little Red Bird, Walmart, Bicycling, The Food Network, AARP, and many others.

Photograph of dinner plate

Team Vegar's New Breed of Business

Posted by Workbook on 09/28/2015 — Filed under:  Advertising CampaignsFeaturesFilm/Video ProductionHeadlineMarketing IntelligencePhotographybehind the scenes
Go RVing California Road Trip Photo: Chris Nowling

It's a given  that we work in an industry that is constantly evolving and subject to the latest trends in technology. In response, Team Vegar is now able to deliver, from a single production, beautiful visual content that allows clients to build a consistent and authentic brand experience for every platform, be it social media, print, or television. Witnessing the disparate ways in which his clients engaged his services and that of other photographers, be it for a still shoot, a film shoot, or both simultaneously, an image library, print campaign, client website, or TV production, he knew there had to be a way to create memorable content for all kinds of platforms more efficiently. Predetermining what to share and how to share it is key to solving the issue. Creating a more streamlined, combo production in order to meet the growing need for massive amounts of content at a acceptable cost, obviously appeals to clients as well.

As the name implies, the "Team" Vegar Abelsnes has assembled is also critical on a project like this. It is a close-knit group with years of experience, varying skill sets and talents, all working collaboratively. Vegar says, "Life is short; work with people you like," and he does.

His latest project for The Richard's Group for Go RVing is a great example of how everything comes together on a multifaceted project like this. The plan was to assemble a team that could capture an authentic four-day, 900-mile trip through Southern California in as many mediums as possible, as well as share it in real time. The results are impressive: 5,700 still images, twelve 2-3 minute videos, material for two 30 broadcast pieces,  130 images posted to 90K followers,  yielding 46K likes,  all while appearing to have a lot of fun doing it.

When asked what's next, Vegar said he would "love to try collaborating with a great creative team (art direction, concept development, writers, DP’s, musicians, postproduction, stylists, etc.) to put together his own ideas and pitches for potential clients" and believes that if he can bring more of the process in-house, the stronger the ideas will become. He also envisions having more time in the preproduction period to really fine tune ideas and visual strategies directly with the client and or agencies.

Look for a follow-up post soon where we share the agency's take on the project. Needless to say, they were very pleased.

Go RVing California Road TripGo RVing California Road TripGo RVing California Road Trip V. Abelsnes