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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

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Robert Tardio for Coach: Celebrate Dad

Posted by Workbook on 08/27/2015 — Filed under:  FeaturesHeadlinePhotography
By Alexandra Hutchinson

It's especially exciting when Coach calls for Robert Tardio. Beautiful merchandise arrives early in the morning. The very talented team of creatives arrive soon after. Robert works closely with their hand-picked stylist, crafting ads like these that "Celebrate Dad." We're proud.





Photographer+Chef Collaborate on New Lifestyle/Food Blog

Posted by Workbook on 08/26/2015 — Filed under:  BlogsFeaturesHeadlinePhotographybehind the scenes
Luckybankseats food/lifestyle blog

Throughout her travels as a lifestyle  photographer, Diana Zalucky has learned food can be the best introduction to a culture. Gathering a group of friends and family around a good meal is a pretty fail-safe strategy on which to build a great photo shoot filled with real, authentic moments that are the basis for great editorial and advertising photography. So, it is no surprise that her latest effort is a collaboration with friend and all-around culinary expert, Ali Banks, and called LuckyBankseats.com. As the site says it's all about "People, Places and Edible Things." This latest collaboration is grounded in a friendship that developed about two years ago and has been continuously active ever since. The two are in constant communication about what to do next. They are tremendously supportive of each others' work, so as Diana says, "collaborating feels effortless and fun." It's the perfect motivation for each of them to test and explore new ideas and a great platform to get the work seen. Another big payoff for Diana is she gets great new imagery for her portfolio, which is always a struggle for an active, working photographer.

As fun and rewarding as all this all sounds, the reality is that it's a lot of work for two people whose schedules are already pretty packed with paying assignments. It took them roughly a year to find the time to begin work on the logo and blog design with Jason Farmand,  (http://hatchetdesign.com/) with whom  Diana had previously worked on a cookbook project and knew would be the perfect fit. But, it's also evidence that when you find the right mix of content and collaborators you can get into a work flow that's manageable and produces some impressive results.

The blog was created on Wordpress and is currently promoted on InstagramTwitterFacebook and Pinterest.

Alaska Salmon Fishing

Alaska Salmon

Salmon dish

Alaska Landscape

Alaska

Photographer Diana Zalucky and Chef Ali Banks

Adolfo Valle for NPR

Posted by Workbook on 08/26/2015 — Filed under:  FeaturesHeadlineIllustration
Adolfo Valle contributed this image for the NPR article, "A Crime of Passion: When the Love of Yogurt Burned too Bright," about a man who burned down his own yogurt shop. You can read the full article HERE.

Marjorie Muns: Hearse & Gardens

Posted by Workbook on 08/26/2015 — Filed under:  FeaturesHeadlineIllustration
Watercolorist Marjorie Muns, represented by Joanne Hedge, created her second in a series of Penguin Random House murder mystery book covers for Berkeley imprint author Kathleen Bridge. This one depicts a mid-century modern Montauk bungalow for "Hearse & Gardens," and the first one portrayed an antique-filled Hamptons attic for "Better Homes & Corpses." Both required era-correct furnishings, windows with beach views, and a pet, with interior designers in the plot mix! Designer: Danielle Abbiate

Brian Bailey Documents The Iconic Drive-in

Posted by Workbook on 08/25/2015 — Filed under:  FeaturesHeadlinePersonal WorkPhotography
remaining 8 driveins Colorado 2015

The popularity of the drive-in theater peaked in the late 1950s and early 1960s, with over 4,000 drive-ins nationwide, but within the last two years that number has dwindled rapidly to only 337. As of 2013, movies were no longer distributed on 35 mm film, and theater owners were faced with  the expensive proposition of having to upgrade to digital projection equipment or close their doors. In 2012, photographer Brian Bailey learned that the Starlite Drive-In Movie Theatre in Sterling, Colorado was going to close permanently, and it became the inspiration for a new personal project entitled Drive-In. Brian went on to photograph the last remaining seven drive-ins left in Colorado, some already abandoned and some still in operation. But their eerie glow projects a sense of loneliness as they melt back into the landscape. From Here Brian hopes to be able to photograph the remaining 329 across the United States before they are gone too.

Last 8 remaining Colorado driveins

Last remaining Driveins in Colorado 2015

Remaining 8 Driveins in Colorado 2015

Remaining 8 driveins in Colorado

Remaning 8 Colorado Driveins 2015

Last remaining Colorado Driveins 2015

Last 8 remaining Colorado Driveins 2015

Workbook Latest Additions: August 23rd-29th

Posted by Workbook on 08/25/2015 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Matthieu Forichon
Born in Lyon, France in 1976, Matthew Forichon is a self-taught artist. His images depict women and decor, often with an urban theme. This universe and the image of women, fashion, and the French luxury works well for big brands. Working primarily for advertising, he has illustrated for Louis Vuitton, Nespresso, Lillet, Camus Cognac, and Neuhaus Chocolates but also on corporate campaigns for air Nexity Liquid. Several national and international press titles include his signature style, such as Marie-Claire magazine, Lire, Classica, and the Wall Street Journal. Renowned for his scenery, Matthieu is also regularly sought out by the cinema.

David Westphal
David’s experience as a child influenced his career choices an adult and molded his aesthetic as a photographer. Landscape is the foundation of every image David creates, whether it's people, objects, or places. This approach allows each project to grow from a single perspective of the subject itself, creating a unifying force behind the image.
The notion of the landscape as a photographic approach is unique in and of itself. This allows for effective execution of the concept because it does two things: (1) creates an image that is appealing in it’s formal treatment and engages the viewer, and (2) simultaneously delivers the message of the project without the viewer recognizing it.
To this end, I strive to create impactful, beautiful images that resonate with the viewer. There are few rewards greater than this.

Joey Guidone
Joey Guidone lives and works at the feet of the Italian Alps, where he was born in 1985. Since 2014, he has been working as a freelance illustrator. He studied illustration at the Istituto Europeo di Design in Turin and Mimaster in Milan. In 2015, Joey was selected by the Society of Illustrators New York for the Illustrators 57 Exhibition and Book.

Jim Dryden
Jim Dryden lives in the Minneapolis-St. Paul area. He studied art and music at the University of Minnesota and has a BFA in painting and printmaking from the Minneapolis College of Art and Design. A love for travel and exotic places has been a primary influence in Jim's work. He draws inspiration from many diverse cultural and ethnic traditions and paints with a color palette that speaks of latitudes far south of Minnesota. Jim's work has also been published in numerous trade journals and educational texts and been awarded recognition by the American Society of Illustrators.

Kate Mathis
Born in Arkansas and raised in Bucks County, Pennsylvania, Kate moved to New York to attend FIT. After graduation and a brief stint in the magazine industry, she began assisting top still life photographers like Victor Schrager and David Prince, with whom she was able to hone her skills. These experiences eventually led her to Martha Stewart Living Omnimedia, where her photography helped launch many MSL-branded partnerships, including Macy’s, Michaels Crafts, and 1-800-Flowers. Today, Kate lives in Brooklyn with her husband and daughter. Her evocative use of light and keen compositional eye can be seen in her work for clients such as Anthropologie, Garnet Hill, JC Penny, Food & Wine, and Martha Stewart Living.

Daniel Pelavin
Daniel Pelavin began his career as an apprentice, working his way up through the ranks in local art studios. His mastery at combining stylistic elements from different historical periods while maintaining an unwavering focus on clarity has produced a body of work that is timeless and enduring. He has received accolades for illustration, typographic design, and a singular ability to seamlessly combine the two. He began his journey into digital media at its onset and continues to play a pioneering role. His work is the subject of articles in numerous books and magazines. He is an instructor of illustration, design, and lettering, an author of articles on design practice and education, and has presented his work to design organizations and universities throughout the United States.



Greg Mably
Greg Mably graduated in 1991 from the Ontario College of Art (now OCAD University). He has received numerous awards and recognition including the following: American Institute of Graphic Arts (AIGA), American Illustration, National Magazine Awards (Canada), Print Regional Annual and the Advertising & Design Club of Canada.

Shaina Fishman's Latest For Beneful

Posted by Workbook on 08/24/2015 — Filed under:  Advertising CampaignsFeaturesHeadlinePhotography
Beneful ad with terrier 2015

Shaina Fishman has photographed wild lions in Kenya, street dogs in Peru, and stray cats in Jerusalem and would still like to photograph penguins in Antarctica. But most recently, she just wrapped up a shoot for Beneful Dog Food.

Capturing Cumberland Island

Posted by Workbook on 08/24/2015 — Filed under:  Black and Wite PhotographyFeaturesHeadlinePersonal WorkPhotography
Black and white photography Cumberland Island
Cumberland Island, Georgia is an extraordinary body of land with a rare convergence of ecosystems: subtropical maritime forests, inland freshwater lakes, salt marshes, and white sand beaches. And, it has an extraordinary history. Inhabited as early as 4,000 years ago by indigenous people, it has been subjected to more than one military invasion, and today there still remains what is left of the crumbling mansions of a bygone era. The first time still life photographer Jeff Kauck saw Cumberland Island he knew he had to capture its historical and seasonal  transformations, and the stunning result is Cumberland: An Island of Conflict and Change, on view at the Rangefinder Gallery at Tamarkin Camera in Chicago through August 30th.

About the show, Jeff states, "The objects and landscapes seen together in this exhibit represent both my passion for still life work and my visual interpretation of the island’s eerie sense that...something is watching. And, the prints, hung from framing bars of reclaimed wood, invite you to experience the images as though you are walking the island firsthand. I hope you enjoy your visit."

Black and white photograph Cumberland Island

Black and white photography Cumberland Island

Black and white photography Cumberland Island

Black and white photography Cumberland Island

Black and white photography Cumberland Island

Black and White photography Cumberland Island

The Building Blocks of Good Food Photography

Posted by Workbook on 08/18/2015 — Filed under:  Advertising CampaignsFeaturesHeadlineMarketing IntelligencePhotography

food molecules of a healthy diet; blueberries

We recently received Dana Hursey's email promo featuring his latest shoot for Darling magazine. The series is a colorful and graphic use of food that illustrates the molecular structure common in healthy foods. The design of the e-blast itself suits the images perfectly and makes for a very pleasing package. Well done!

molecules in healthy food

Healthy food molecule. Tomatoes

Food molecules

Ashley Gieseking Shoots for Grey Goose

Posted by Workbook on 08/11/2015 — Filed under:  Advertising CampaignsFeaturesHeadlinePhotography
Ashley Gieseking 2015 campaign for Grey Goose

Chicago Photographer Ashley Gieseking recently wrapped on the two-part Grey Goose Summer 2015 campaign. Simply Served is a series of beautiful still life images shot in the studio, while Summer Soirée is the lifestyle portion of the campaign shot in a beautiful rooftop setting overlooking Miami.  The images have been used across several platforms - POS, Digital, Social, and Print Advertising.  To see the full story check out her blog post.

2015 Grey Goose Simply Served Campaign

2015 Simply Served Grey Goose Campaign

Simply Served 2015 Greg Goose Campaign

Grey Goose Summer Soiree 2015 Campaign

Grey Goose The Ultimate Summer Soiree

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