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The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

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Workbook Latest Additions: September 14th-20th

Posted by Workbook on 09/15/2014 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
Stephen Bailey
Stephen Bailey, a full-time freelance illustrator for over 20 years, has developed a wide variety of artistic capabilities and experiences. He prides himself on not only being able to produce the highest standards in illustration, but also on the professional service for his many clients who he creates award winning illustrations for. Graduating from the Columbus College of Art and Design in 1991 with a BFA in Illustration, Stephen still starts every illustration with pencil on paper drawings, creating images he pulls from his imagination and creativity. Photoshop and illustrator are then used to create the final product.

Annabelle Metayer
Annabelle Metayer is a Montreal based Illustrator. Her passion for fashion and all things feminine combined with a previous career as a graphic designer contribute to her style and choice of topics. Annabelle has worked for a variety of publishing clients. She specializes in book covers and characters for packaging.

Mike Wepplo
Michael Wepplo is a prolific food photographer and illustrator with over twenty years of experience creating images and full package layouts for every major package design firm and CPG across the country.

William Huber
William is a determined, respectful, and hard-working artist. He is constantly looking for ways to add to the ideas at hand and deliver exceptional work within a short time frame. His projects revolve around a loose and fun atmosphere where anything goes, and anything is tried. Collaboration is everything. A fact most often talked about is his speed on set to gather points of view and his collaborative efforts to listen and incorporate ideas in a cohesive image. A priority is his single-minded approach to giving the utmost attention to details and respect toward everyone he works with. It is this connection and care that marks his work over the last twenty years.

Grace Chon
Grace combines her background as a former advertising agency art director with her photography, creating modern, lifestyle portraits of people and animals. Her clients include ad agencies, magazines, publishing companies, celebrities, non-profit organizations, and TV shows. In her spare time, Grace photographs homeless dogs looking for their forever homes and donates her photography services every year to multiple dog rescue groups in Los Angeles. She lives in LA with her husband, baby boy, and their beloved rescue dogs, Maeby and Zoey.

New Work from Bonnie Hofkin and Marjorie Muns

Posted by Workbook on 09/15/2014 — Filed under:  FeaturesHeadlineIllustration
Bonnie Hofkin
Medieval in feeling, of a Kiev woman, this portrait from a series in richly-hued dramatic settings in Bonnie Hofkin’s painterly style, a departure from her well-known Da Vinci-influenced illustration assignments on food, medical, and technical topics.



Marjorie Muns
California’s fall colors… as handmade pottery and ripe harvest peaches glow in an Asian-influenced Craftsman Era milieu… by watercolor painter Marjorie Muns, established food, still-life, and landscape artist. Represented by Joanne Hedge/Hedge Graphics.

Jonathan Chapman: McDonald's Around the World

Posted by Workbook on 09/15/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
By Jonathan Chapman

The man in black once sang "I've been everywhere" and how true it is with our ongoing travels for McDonald's. In previous posts we've recounted our tales of far off lands including our neighbor to the North, the exotic far East, and the land down under to name a few. After the latest globe trotting adventure for the golden arches, we certainly added a few pins to the map as we worked our way through Europe and the UK. There is something special about travel and its uncanny ability to freeze time. Night becomes day and day becomes night with the time zone changes and immediate insertion into another culture and way of life.

With our first stop in Hamburg, Germany, we kicked off the tour in full force and set the pace for the rest of our time abroad. The shoot days were occupied with a nice mix of working from a designated shot list as well as gathering spontaneous, impromptu moments that have become one of our signature trademarks. In lieu of air travel from Hamburg to Munich, we opted for the EIS high-speed rail service to reach our second city destination. The train has long been a favorite way to reach point B and it allowed us to see the countryside that only rail travel allows for. Munich was incredibly beautiful and busy with all of the Oktoberfest revelers in full traditional Bavarian dress. We even managed to take time out one evening to put back a beer stein or two, experiencing the festivities first hand. How is that for mixing work and play? It's not everyday your shoot ends with an evening of entertainment with Oktoberfest as the backdrop.

The next leg of the journey landed us in the heart of Catalunya - Barcelona, Spain. We had one shoot day here near the Plaza de Catalunya, which sits at the top of the famous Las Ramblas. The city of Barcelona is rich with culture, art everywhere, and threads of history as intertwined as the spaghetti of narrow streets themselves. Although our time was limited in this city we captured a myriad of great imagery and met a lot of wonderful Catalunyans in the process.

The flight from Spain to Manchester went quickly and once again we found ourselves in another culture, another landscape. The focus point for our first day in the UK was the home of the Beatles - Liverpool. Often the subjects we profile are everyday people stopping in for a beverage or a bite to eat that can spare five minutes of their time to be a part of our shoot. We always meet interesting people from all walks of life and with the added personalities of our local production assistants we walk away with great stories and a slew of memories from each destination. The UK adventure began in the northwest and brought us south to our second shoot city in Wales and back up to the greater London area for our final day of the photo shoot. All in all, not a bad way to spend nearly two weeks on tour, creating another visual library of still and motion assets for McDonald's.

Enjoy a few of our favorite still images from the Euro tour and look for the upcoming video reveal down the road.

5 Tips For Your Next Portfolio Review

Posted by Workbook on 09/15/2014 — Filed under:  EventsFeaturesHeadline


September 25th is the first ever Chicago Creative Review, an event created by former artist agent Melissa Hennessy.  The event will take place at Morgan Street Studios, with reviewers in the form of both agents and agency creatives. With time most definitely of the essence, Melissa divulged a few tips that are sure to help you make an impression at CCR and any portfolio review.

1) Research- Try to learn something about the person you are meeting with beforehand; what do they work on, what are their other interests. You can often find the answers on LinkedIn, other forms of social media, or their personal websites.  Having that information not only helps you curate your portfolio to show work that is applicable, but it also makes for an easy conversation during the review.

2) Preparedness - Be sure to have business cards, leave behinds, etc. so the Reviewer can jot notes & remember the work.  Keep in mind they are meeting with several artists throughout the day.

3) Technology - If you are showing work on an iPad or any tablet device, make sure you also have a backup in PDF Format. If Wi-Fi is down or your portfolio app is malfunctioning, you don't want to be left stranded.  Having a Plan B is a huge asset because if your presentation fails, so do you.

4) Courtesy - Be courteous of others' time. When your review time is up, it's important to leave the conversation politely but quickly so all attendees are allotted equal time.

5) Appearance – Lastly, be yourself, be genuine, and carry some breath mints :-)

For more information on The Chicago Creative Review, click here.

Laura Barisonzi: Caring Coach

Posted by Workbook on 09/12/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
Photographer Laura Barisonzi shot all the stills and motion for the youth football-themed Dove Men + Care campaign that just launched. See more from Laura at her Workbook portfolio and more from her new campaign HERE.





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Robb Long for Holiday Inn Express

Posted by Workbook on 09/12/2014 — Filed under:  FeaturesGalleriesHeadlinePhotography
By Robb Long

I was contacted by a local Holiday Inn Express to come in and shoot a few images that help promote its new Holiday Inn Express, Express Start Breakfast. The Hotel wanted to use real people and actually chose the family they wanted to have in their marketing photos which was so much fun directing them on their first photo shoot. The staff did a wonderful job getting it all set up and yes the breakfast is very tasty as I got to try just about everything. The coffee was fresh brewed and a great pick me up for the shoot and I loved the pancakes as did the little boy in the picture ;)





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Judy Reed Silver: Do not remove a fly from your friend's forehead with a hatchet

Posted by Workbook on 09/11/2014 — Filed under:  FeaturesGalleriesHeadlineIllustration
Judy Reed Silver is using her collage style of illustration to comment on social issues of interest to her. But, all is not completely serious. A Chinese proverb that she likes show her whimsical side.









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Greg Betza: Wine & Spirits

Posted by Workbook on 09/11/2014 — Filed under:  FeaturesGalleriesHeadlineIllustration
By Greg Betza

I was asked to created an extensive series of illustrations for Wine & Spirits magazine for this month’s special issue on the “Art and Science of Wine Tasting”, including the cover! The only downside was I had about 5 days to do it. Sometimes, if I am available, it is my favorite way to work. Job comes in, focus on it and work constantly until it’s finished…and in just a few short days I’m on to something else.

Anyway…my assignment was to create a series of illustrated montages of wine tasting sessions and to combine the tasters with the colors and elements that make up the particular wine they were tasting. Whether it be the region the wine is from, the ‘notes’ in the taste of the wine, or how the wine is aged, etc., etc.,…I had to create harmonious visuals. I was also asked to illustrate portraits of all of the wine tasters. That was especially fun. I’ve included a few of my favorites below.

And lastly, for the cover I was directed to write out different descriptive words to fill a wine glass. I really loved that idea and think it makes a striking cover. Thanks to Mike at W&S for working through this tight deadline with me.

I’d love to hear what you think!







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Rod McLean in Archive's 200 Best Ad Photographers

Posted by Workbook on 09/11/2014 — Filed under:  Award WinnersFeaturesHeadlinePhotography
By the Gren Group

Archive Magazine featured Rod McLean’s work as part of your 200 Best Ad Photographers Series. Rod’s images run in the Sports section on pages 382 & 383. The imagery was originally shot for Factory Design Labs. Thank you Andrew & Amy!

See more of Rod’s work at his Workbook Portfolio and www.rodmclean.com










Chicago Creative Review: Sept 25

Posted by Workbook on 09/10/2014 — Filed under:  EventsFeaturesHeadlinePhonetographyPhotographyPortfolios


Next week marks the inaugural event for the newly created Chicago Creative Review. Set for Thursday, September 25 at Morgan Street Studios, this event is set to be a great start, boasting an ever growing reviewer list and support from APA Chicago.  We took a second to chat with CCR's creator, Melissa Hennessy, about her reasons for founding CCR and her hopes for it in the future.


Can you give readers a little bit of your background in the art buying world and what inspired an art producer such as yourself to found the Chicago Creative Review?

I'm actually a former photographer and artist agent, so I'm very familiar with the process of booking appointments to show work. It's not easy. It's not that people don't want to see your work; it's just that there aren't enough hours in the day for them to meet the requests, as well as the demands of their daily schedules. This review was born from the idea that twice a year, artists, creatives, art producers, art buyers, [and others in the industry] could come together and see a variety of work in one day.

A unique aspect of your Review is that it includes a variety of people in the creative production community and is not limited to photographers. Can you talk about the breadth of your invite list?

Because this is our first review, we are starting with photographers who shot print and motion for advertising, design, and editorial clients, as well as clients who are looking to build brand libraries and content. We'd love to expand the idea to include other vendors that the creative community partners with, such as illustrations, animators, cinematographers, directors, post-productions specialists, and more.

Can you spill the beans on which creatives are attending the event?

As of this writing, we have creatives and art buyers from both corporations and advertising agencies such as Bader Rutter, Cramer-Krasselt, DDB, Discover, Energy BBDO, Leo Burnett, McGarry Bowen,  Modern Luxury, Pitchfork, The Tribune, Upshot, VSA Partners, Wunderman, and Y&R.  Some of our fabulous local artist agents will also be reviewing: Caroline Somlo (Somlo Talent), Patti Schumann (Schumann & Company), Simon Friend (Friend & Johnson), Erica Chadwick (ETC Creative), Sara Claxton (Claxton Represents) , Patrice Bockos (Bockos Creative) , Emily Inman (Emily Inman) , Emily Hoskins (Candace Gelman & Associates), and Andrea Donadio (RAD Represents)

What are your hopes for this inaugural event? What does the future hold for CCR?

Our hope is that artists and creatives can come together in a relaxed atmosphere and have some face-to-face time.  We are inundated with pictures every day on social media, in our inboxes, but it's not enough. We need to connect, to collaborate, to share some of our personalities beyond a handshake.  I would love for a creative to walk away saying, " I can see myself spending ten hours a day on a shoot with that person."  This business is about relationships, and I see the future of CCR is to be not only about sharing work, but also about creating those relationships.

Lastly, given your experience, how crucial are photo reviews? What other outreach can photographers do, or do more efficiently, when it comes to self-promotion?

Reviews are crucial to both parties. Part of the reason the review happens twice a year is that artists should be updating their works, books, and sites, at least twice a year, if not more often. Industry creatives expect to see work that is evolving and expanding. It shows them your passions, your work ethic, and your ability to challenge yourself. The feedback from the reviews is vital to the artist and necessary in their growth. It also helps the artists see what creatives are responding to.  For the reviewers, it's part of their creative process as well…knowing and becoming familiar with the talent available to them. Sometimes a campaign idea may come to mind within that fifteen-minute review based on something someone saw in an image or series of images. It's also a chance for the reviewers to get out of the office for a bit and immerse themselves during an uninterrupted period of time.

You asked about other forms of self-promotion; I don't see the reviews as the only form of self-promotion. Artists need to be everywhere they can be in both print and online. I have been to many art-buyer panels and discussions and like any industry, you'll find half the people like email promotions as they are environmentally friendly and easy to bookmark, and the other half love a well-designed printed promotion. There are also sites like Boooom!, Feature Shoot, My Modern Met, NYT Lens, APhotoEditor, Magnum, Modern Art Obsession, OneByFourByNine, This Is Colossal, the Workbook blog, and many more where creatives go for visual inspiration. You have to try everything because you never know where someone might see your work.

For more information, including how to register for the event, click here.
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