Search Blog


The Workbook Blog is a destination for creative professionals and their agents to share ideas, insights and news. Click here to learn more about Workbook and our services.

Blog » Latest Entries

Robb Long Imaging: DelaGet in Minneapolis, MN

Posted by Workbook on 10/23/2014 — Filed under:  FeaturesHeadlinePhotography
DelaGet, headquartered in Minneapolis, MN is an established company designed to help multi-unit restaurants operate at their optimal best. I was honored to be contacted by the Delaget Marketing Director for a custom library of photography, targeted specifically for their website, blog and collateral promotional efforts.

Director of Product Innovation & Marketing, Aaron Engler honestly stated their desire to consign a specific type of photographer for a more custom look overall. As he put it, "we've grown tired of using stock photography."

Aaron Engler put me in touch with their website agency, Hard Candy Shell, NYC, NY. They shared the necessary details as to what type of image content they were after. Overall, Hard Candy Shell and DelaGet needed a story telling approach utilizing my talents with making images look natural along with a touch of a documentary feel. They were all for me using as much available natural light as possible, and they asked that I follow my instincts as a story teller.

As a proud Minnesotan, my thoughts were – what better location to shoot than Minneapolis?

The production crew and I shot imagery over a 3 day production in Eden Prairie, shooting at various local Minneapolis restaurants. As with many retail locations, we needed to work within narrow timelines in order to avoid disturbances to their regular operating hours. This precision timing was made possible by my Producer, Jo Wagner, and my Photo Assistant, Bryce Bordenkecher.

After wrapping up our shoot in Eden Prairie, we shifted over to the DelaGet offices, where we set up for corporate head shots of selected personnel. As luck would have it, this night also had the perfect conditions for an epic Minneapolis skyline, which of course I shot, and it's now being used for the "" blog.

I love to shoot image libraries for clients and agencies especially when working with an engaged client and team. DelaGet and Hard Candy Shell gave me the freedom to go in and do what I do best with just the right amount of direction. By entrusting me with my talents, I felt fantastic knowing they were confident I would deliver great shots! - Robb Long

(Read more)

Creative Carnival 2014: Meet the Artists

Posted by Workbook on 10/23/2014 — Filed under:  Creative CarnivalEventsFeaturesHeadlineIllustration
Here's our next round of Aritst Show and Tell, where we feature some of the amazing illustrators attending Creative Carnival.

Daniel Hertzberg grew up on Long Island in Bellmore, New York and later received his BFA from the Rhode Island School of Design. He currently resides in Montclair, New Jersey and plays hockey very often. He was even co-captain of RISD's hockey team, the Nads. Clients include Time magazine, the New Yorker, the New York Times, Wall Street Journal, Rolling Stone, Wendy's, Sports Illustrated, ESPN the Magazine, Major League Baseball, Saatchi and Saatchi, GQ (Germany), Bloomberg BusinessWeek, the Washington Post, Boston Globe, Knopf, Cigar Aficionado, Annabelle (Switzerland), Harvard Business Review, Yale University Press, and Reader's Digest. Awards and Recognition include: 2012 Silver medal recipient from the Society of Illustrators (Unpublished category), Communication Arts Illustration Annual 49 (Self-Promotion), 52 (Editorial), American Illustration 30 (Selected), 29, 28, 27 (Chosen), 3x3 Illustration Annual #7 (Selected), Creative Quarterly (Silver Medal), and Society of Illustrators Los Angeles (Selected).

Michael Witte is one of America's preeminent comic illustrators. Witte is a native of St. Louis and was Art Editor of his university's humor magazine. After flunking out his senior year (he eventually returned to graduate), Witte moved to New York City where he serendipitously discovered that a market existed for his non-academic talents. His work has since appeared in national publications such as the New Yorker, TIME, Harper's, the Atlantic, the New Republic, Rolling Stone, Forbes, Fortune, Money, Business Week, the New York Times, the Washington Post, the Wall Street Journal and New York magazine, and many others. The recipient of numerous art direction awards, Witte has also garnered a PAGE ONE Award from the Newspaper Guild of New York and consecutive National Headliner Awards as America's top illustrator. Witte is the father of three sons and resides in South Nyack, New York with his psychologist wife, Sally, and fiercely protective lap dog, Bernie.

Over thirty years Dahl Taylor has worked on a wide variety of projects. He concentrated on illustration assignments for national corporate and publishing clients and museums. Commissioned portraits include the official portrait of a former New York State Attorney General, which hangs in the New York State Capitol, and portraits for major institutional and corporate collections. He's created paintings for limited-edition prints for the National Law Enforcement Officers’ Memorial and the U.S. Navy Memorial, both located in Washington, D.C. Artwork for several Broadway plays include the Tony-nominated Having Our Say and a Neil Simon play. Exhibit work includes the New York State Museum, Mystic Seaport, several New York state historic sites and a thirty-six-foot-long Veterans mural for the State University of New York. His work has also appeared on the pages of numerous magazines including Money, Forbes, Readers’ Digest, and the New Yorker. Corporate clients include Boston Beer, General Electric, GATX Corporation, Ralph Lauren, BMG Music, Sam Adams, and American Express. Shows include a one-man show at the Society of Illustrators and fifteen international marine art shows at the Maritime Gallery at Mystic Seaport. Dahl is represented in galleries throughout New England.

Jon Reinfurt studied illustration at the University of the Arts in Philadelphia, graduating with his BFA in 2002. After living in Philly for ten years Jon moved to Audubon, New Jersey, where he now lives with his wife Jenn and their daughter Chloe. Over the years he has worked with clients from all around the world, and his illustrations have received recognition from a number of publications such as 3×3, American Illustration, Society of Illustrators, Communication Arts and How magazine. Jon’s paintings have also appeared in a variety of galleries on both the East and West Coasts, and he is currently teaching an illustration course at UArts. Clients include AARP, American Airlines, American Lawyer magazine, AOL, Aspen magazine, Associations Now magazine, Bedford Magazine, Boston magazine, Builder magazine, California Magazine, CDW, CFO, CFO Asia, Charlotte magazine, Children’s Hospital Boston, Colby College, Collections and Credit Risk, Columbia Business School, Corporate Counsel, Diablo Magazine, DMReview magazine, Ducklings magazine, ED Tech Magazine, FED Tech Magazine, Focus Europe magazine, Forward magazine, Golf Canada magazine, Governing magazine, Government Leader GNC, Hanley Wood, Harvard Magazine, Health Data Management, House Beautiful, Illumination Magazine, IP Law & Business, Johns Hopkins, Las Vegas Life, Leader magazine, MLB, New Scientist magazine, National Public Radio, Post Newsweek Tech, READ magazine, Reader’s Digest (Asia), Ridgefield magazine, Runner’s World, San Diego Reader, Security Management, Shaws, Small Business Success, Smart Money, Source Media, Treasury & Risk magazine, Wall Street Journal, Wealth Manager magazine, Utne magazine, Wilson Quarterly, and Ziff Davis.

Yao Xiao is an illustrator based in New York City. An alumni of the School of Visual Arts and a native of China, Yao Xiao has special interests in antique objects, hand lettering, vintage cabaret, and absurd science fiction with a flair of whimsy. Her personal work depicts a decadent visual world where internalized unspoken sentiments take physical form in surreal situations. Because of her unique touch and wide span of interest, she has been invited to work on one-of-a-kind projects such as the 20 Year Anniversary timeline for SXSW Interactive Festival, distilling twenty years of tech innovation history in a single spread, as well as impressing tens of thousands of fans with the cover artwork for pop diva Katy Perry’s 2014 hit single ‘Dark Horse.’ She has created beautiful graphics for editorial print publications, pop music record covers, concert posters, and book covers. Clients include: Time magazine, Bloomberg Businessweek, Entertainment Weekly, Wall Street Journal, Robb Report, National Geographic, SXSW, Capitol Records, and more. Awards and exhibits include American Illustration 32, American Illustration 33, Illustrators 56, Society of Illustrators Student Competition 2013, Seattle Erotic Art Festival Juried Exhibition 2013, and Seattle Erotic Art Festival Juried Exhibition 2014.

Kirsten Ulve is an Iowa born, New York City based illustrator whose widely varied work you've probably seen as caricatures in Entertainment Weekly, as toy collectibles for Hasbro, or as fashion illustration for Glamour Magazine. She has also styled animation backgrounds for commercials, branded products in Japan, and had her work displayed in marquee lights over Broadway. Her early obsessions with Lite Brite, discotheques (and dance in general) as well as a previous career in graphic design have all helped to inform the crisp, color-happy look of her graceful style. Kirsten has exhibited her work in New York City, Los Angeles, Chicago, and Tokyo, and currently resides in Manhattan with her husband and two black cats, Romulus and Remus.

Check back next week as we reveal more of the talent we will showcase on October 30th in New York City. For more info on the Creative Carnival, click here! If you're interested in attending,  contact us at (323) 769-3136 or email

Jing and Mike Company at "The Original Art" Exhibit Tonight!

Posted by Workbook on 10/22/2014 — Filed under:  EventsFeaturesHeadlineIllustration
Jing and Mike Company are excited to share that illustrations from both of us will be shown at the Society of Illustrators' 2014, The Original Art show in NYC. This juried show celebrates the fine art of children's book illustration. Mike Austin will show an illustration from the book he wrote and illustrated, Junkyard. Jing Jing Tsong will be showing an image from Bucket of Blessings (written by Kabir Seghal and Surishtha Seghal). Both books were published by Beach Lane Books, an imprint of Simon and Schuster. The show opens tonight, October 22nd and runs through December 20th.

Jing Jing Tsong, Bucket of Blessings

Mike Austin, Junkyard

The Original Art
Celebrating the Fine Art of Children's Book Illustration

Opening Reception and Awards Presentation
6:00pm Cocktails
7:00pm Awards Ceremony

Society of Illustrators
128 East 63rd Street between Lexington and Park Avenue
RSVP by October 19th or call 212-838-2560

Members $25   Non-Members $30
purchase tickets here
2 Complimentary tickets will be held at the door for each illustrator with work on exhibit.
1 Complimentary ticket will be held at the door for each art director and editor with a book in display.

Exhibition DATES
October 22 - December 20, 2013

#CreativeCarnival2014: Instagram it!

Posted by Workbook on 10/21/2014 — Filed under:  Creative CarnivalFeaturesGalleriesHeadlineInstagram
Instagram has grown massively over the past several years as not only a way to share great moments and cool pictures with friends, but also as an excellent marketing tool for photographers and all creatives to showcase their work and gain exposure to a wider audience.

At Workbook, we decided to take advantage of this at last year's Creative Carnival with attendees uploading hundreds of images from the party under #CreativeCarnival2013 and the result was an expansive gallery showcasing the excitement and visual spectacle of the event from countless looks and perspectives. This year, we'll be continuing this theme with the hashtag #Creative Carnival2014. We'll also be uploading numerous pics and videos to our brand new Instagram page (@TheWorkbook) live during the event. Additionally, we'll feature a number of our favorite snaps from the event in an Instagram spotlight (with links to the Instagram pages of each uploader) featured on our blog and all social media channels afterwards, so be sure to take a few pics yourself! Below are some of our favorite images from last year's event.

(Read more)

October Instagram

Posted by Workbook on 10/21/2014 — Filed under:  FeaturesHeadlineInstagramPersonal WorkPhotography

We're taking it back to Instagram for October!

Robert Deutschman Chris Crisman
Sue BarrShaina Fishman
Laura BarisonziSue Tallon

Workbook InFocus October

Posted by Workbook on 10/20/2014 — Filed under:  FeaturesGalleriesWorkbook InFocus

Workbook Latest Additions: October 19th-25th

Posted by Workbook on 10/20/2014 — Filed under:  FeaturesGalleriesHeadlineLatest Additions
David Graves
David Graves has a B.F.A. in Illustration from the University of San Francisco and is a long time member of the N.Y. Society of Illustrators, as well as the Graphic Artists Guild of N.Y. He also has over twenty years of professional experience as an illustrator, art director, and graphic designer. He is extremely versatile, flexible, and conscientious about his work and his relationships with his clients. Over the years, he has earned a reputation for delivering consistently high-quality work under tight deadlines.

Kena Ravel
Kena Ravel is a prolific illustrator who draws inspiration from everyday life. A keen observer, she finds the interesting, touching, and humorous in even the simplest of settings. Her colorful line drawings and illustrations provide recognizable vignettes that inform while subtly amusing the viewer. Kena's work has been highlighted by a number of celebrities including Jacqueline Laurita of The Real Housewives of New Jersey and celebrity nutritionist Dr. Jonny Bowden.

Rebecca Handler
Rebecca Handler lives and works in New York City, the perfectly surreal playground for a playfully surreal artist. After attending University in California, Rebecca returned to New York. Since then, she has been tackling the photo industry with an undying thirst to produce new and innovative work. Mixing photography and digital manipulation, Rebecca Handler creates photographs rich in details, mood, and color. From unconventional shooting techniques to printing processes, Rebecca pushes the boundaries of her medium. With her vintage aesthetic and unique style, which she describes as "kitsch with class," her work is definitely eye-catching.

Steve and Anne Truppe
Steve and Anne Truppe are a husband and wife photography and video team who strive to evoke emotion and authenticity in all their work. Together they established TRU STUDIO, shooting side by side on commercial and advertising projects. Exploring, discovering, and creating together inspires them to push their vision forward.

Nathalie Beauvois
Nathalie spent her childhood among books and coloring pencils. Reading and drawing has been her passion as long as she can remember. After studying industrial design along with art instruction with known private artists, Nathalie began perfecting her art mixing hand drawn, more traditional drawing techniques with the versatility of digital media. She built a solid graphic design background during her working career but decided to pursue her childhood dream of being an illustrator. She specializes in children, women, everyday life, and fashion.

Trident Post Production
Trident Post Production is an award-winning creative retouching studio staffed by highly experienced, over-caffeinated, digital artists who take great joy in blowing your mind with what they can do.

Laura Watson

October Editor's Picks

Posted by Workbook on 10/20/2014 — Filed under:  Editor's PicksFeaturesGalleries

Karan Kapoor Liam Peters
Paul Zwolak Erin Kunkel
Olivia Bee Chris Sheban

Julien McRoberts: A Day with NYC Designer Aysha Saeed

Posted by Workbook on 10/17/2014 — Filed under:  EventsGalleriesHeadlinePhotography
Photographer Julien McRoberts was recently hired by one of NYC’s hot, up-and-coming designers, Aysha Saeed, to cover some lifestyle images for various PR and advertising needs.

(Read more)

Joe Alterio Art + Design: Fall 2014

Posted by Workbook on 10/17/2014 — Filed under:  FeaturesHeadlineIllustration
By Joe Alterio

I'm really pleased to announce the launch of my new project, PRIMER. Every Friday, an awesome visual narrative about art, science, history, or anything else arrives in your inbox, and all for free. Sign up now!

The unstoppable Rob Walker asked me to be a part of his Gerrymander series on Design Observer, and I made a weird bat-winged thing that spits or something. He claims he likes it. Check it out!

I am humbled and honored that A List Apart has asked me to be one of the illustrators who takes over for the amazing Kevin Cornell. My first illustration for them should appear this week. Keep your eye out!

Are you looking at your phone right now? I thought so. Stop that! I made a piece of vaporware called Cloakroom that attempts to solve this problem. Go take a peek!