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Overview
The Workbook was established in 1977 as a local sourcebook for Los Angeles creative talent. It quickly grew to include California, then the entire US and Canada, to become the industry classic it is today. By successfully bringing together top advertising talent and industry creatives, Workbook has earned its reputation as a trusted and valuable tool for creative talent. Workbook continues to address the needs and demands of the marketplace, providing high-quality images from premier talent from around the world.
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Publisher’s Bio
Alexis Scott was a photographers’ agent when she serendipitously found an opportunity to launch her own business. Upon accidentally losing her address book, she quickly learned the true value of having immediate access to her work contacts. She knew that if her creative community contacts meant so much to her, they must have value to others. With this idea in mind, Alexis founded the L.A. Workbook at her kitchen table.
Today the Workbook and workbook.com are the premier creative resources for the commercial arts industry in the US and Canada. Thirty-one years in the making, Workbook has been a leading purveyor of graphic arts marketing tools. The company provides commercial artists — photographers, illustrators, designers, letterers and their representatives — with print and online vehicles to promote their assignment work to business creatives at advertising agencies, design studios, corporate art departments and publications. The Workbook Database maintains a stringently verified collection of listings of over 25,000 companies and nearly 60,000 individuals.
As publisher and CEO, Alexis manages day-to-day operations for the Workbook while also providing leadership in the commercial arts industry. She is an advocate for artists and photographers and frequently speaking out on their behalf at industry events such as PhotoPlus, the Illustration Conference and the New School in New York. Alexis has also served as a member of the Board of Directors of AIGA (the American Institute of Graphic Arts) and was a past adviser to the Graphic Arts Council of the Los Angeles Museum of Art (LACMA). She has also supported the small business community and specifically women, as a member of the Board of Directors of Count Me In, a non-profit organization that provides microloans to women-owned small businesses. She is a member of the PLUS (Picture Licensing Universal System) initiative. In addition, Workbook provides corporate sponsorship for a number of organizations including APA (Advertising Photographers of America), ASMP (American Society of Media Photographers), Society of Illustrators, GAG (Graphic Artists Guild) and the IPA (Illustrators Partnership of America).
Alexis is a graduate of UCLA with a Bachelor's degree in psychology.
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Press Releases
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Workbook Annuals
Workbook Photography and Illustration Annuals are a set of creative industry sourcebooks featuring a combined collection of over 2,000 pages of work from emerging and established advertising photographers, illustrators, letterers, and designers. The industry classic, Workbook has a proven track record for connecting art directors, designers and creative buyers with the right artist for their projects.
The Workbook Annuals are distributed free to qualified creative directors, art directors, designers, and art buyers working in ad agencies, design studios, Fortune 500 companies, in-house art departments at magazines, publishing houses, record companies, and motion picture/television studios throughout the United States and Canada and selectively in Europe and Asia.
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What is Workbook?
Workbook is dedicated to providing the creative community premium sourcebooks, a website with expanded features and resources for finding top talent and services. Workbook is also committed to providing the most adaptable and cutting-edge marketing tools available to photographers, illustrators, letterers and designers who are serious about reaching the most active and important art buyers in their fields. We are committed to meeting the demands of an ever-evolving industry to ensure up-to-date information and the highest quality talent.
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Workbook Portfolio
Workbook Portfolio is an online resource featuring over 1,200 established and emerging photographers, illustrators, letterers and designers and their representatives. It offers the fastest and easiest way to search, browse, and bookmark creative talent, with the ability to narrow results by specialty or location, as well as to view new and updated Portfolios. Workbook Portfolio includes additional work from Workbook Photography and Illustration Annual advertisers featuring creative talent from around the world.
Workbook Portfolio is a division of workbook.com and can be found in both the Photography and Illustration sections.
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Workbook Database
Workbook Database provides wide-reaching and aggressively-updated creative industry contacts, including advertising agencies, design studios, corporate in-house/client-direct, photographers, illustrators, letterers, artist representatives, stock agencies, industry resources and support services.
Our comprehensive data can be used to look up and bookmark contacts, as well as to build targeted direct-marketing lists. Workbook Database includes detailed information for over 25,000 companies and 60,000 individuals working in advertising, design, and corporate graphic arts across North America.