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Browse Workbook 37 Fall Edition

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A destination for creative professionals and their agents to share ideas, insights, and news.

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Jared Leeds Shoots for Boston Medical
Jared Leeds  Boston Medical African American FamilyJared recently work with the good folks at Small Army to produce these ads for the Boston Medical Center. He had a stellar crew, in particular producer Kristie Raymond at Viewfinder Productions who kept production rolling and buttoned up.(Read more)
It's a Wrap. James Nelson for the Container Store.
James Nelson Xmas Bos design

It was about a year ago that James, along with four other artists first submitted five Christmas icons to Dona Mitcham, Associate Creative Director at the Container Store, and her team.  James was thrilled to later learn that he was the artist chosen to create the first line of Christmas wrapping papers and products for

(Read more)
Kristyna Archer Takes it Viral
Krystina Archer for Leo Burnett Contagious

When lead creatives Brian Shembeda and Jeff Candido of Leo Burnett, Chicago received the briefs for a series of ads from their client, Contagious,  they realized they needed a  photographer who not only could thinks conceptually but who could  bring a clean, "fashion look" to the project. Kristyna Archer wasn't in the least bit thrown by

(Read more)